Freelance Communication Strategist
Consulting
Consulting (freelancer) for strategic innovation/communication & social media activation (independently or in cooperation with communication agencies such as Plantage Berlin, Greenkern Group, Publicis Group etc.):tape.tv – Head of Marketing & Strategic Development: online marketing, SEM/SEO, viral strategies, strategic cooperations.Nokia Germany – Consulting: social media strategy, various blog concepts, mobile movement concept (Jun – Dec 2009).Deutsche Bank – Project management: Conceptual design of the corporate innovation process (May 2009).NBC Universal – Project management: Consumer research, intra-corporate workshops, strategic repositioning for PayTV channels (Sep 2008).Axel Springer AG (Online Entertainment Division): Corporate strategy and communications, assistant to the CEO (Start: Mar 2007).StudiVZ and MeinVZ – Project management: Consumer research, online platform development, brand positioning, ad campaign design (Jan 2007, Mar 2008).Greenpeace – Head of project management: www.greenaction.de: Consumer research, online platform development, brand positioning, ad campaign design and implementation (Jan 2006 – Mai 2007).