Um novo conceito de restaurante e bar em Olhão, com tacos, ceviches e tábuas de carne e camarão para partilhar. Inspirado na riqueza de Olhão e da Ria Formosa, na sua gente e nos ingredientes tão únicos - com uma vista fantástica e uma equipa que gosta de receber.

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Dinda is a Brazilian-based startup e-commerce for children’s fashion that provides an exciting online shopping experience and new products daily at a discount price. Funded by venture capital companies Accel Partners, Tiger Global, Valar Capital, Felicis Ventures, and Monashees. Executed growth and productivity initiatives, reshaping all operations and teams to develop a strong company culture and vision by defining, planning, and implementing key goals. Managed seven direct reports, heads of the Marketing, Sales, HR, IT, Operations, Supply Chain and Customer Service departments.Expanded startup revenues achieving a 52% growth from 2015, by seizing growth opportunities with the launch of mobile apps, private label development, and VIP client program.Attained 3.9x productivity improvement in two years and decreased operating costs, through several operational projects including implementations of a warehouse management system, cross-docking, automatic, and a supply chain department. Turned a negative contribution margin into positive. Managed inventory and operations crises at start of tenure, leading a mixed team of staff members and senior management partners to champion problem-solving project and reshaped internal team responsible for the failure. Maintained productivity levels and sales while reducing personnel from 300 members to 200.

Oversaw all facets of marketing and advertising, including pricing, contribution margin, inventory, and sales. Managed 40 direct reports at headquarters and 200+ dotted-line store employees.Conducted top-level contract negotiations with major business partners in electronics, computers, books, and games, including key accounts with Apple, HP, Microsoft, Samsung, Intel, EA, Sony, and LG. Defined product merchandising, developed new categories, and coordinated testing and rollout.Planned and executed layout, merchandise, and marketing for a new 2,000 sqm store in Goiania, Brazil.

Developed marketing and communication strategy to reinforce brand positioning and awareness, defining and implementing annual communication and promotional plan for 12 stores. Managed team of 10 direct reports and 12 dotted-line store employees while controlling overall budget for local creative development.Aligned central strategy with Fnac Forum activities at all stores, increasing traffic and brand recognition locally.Devised global guidelines for marketing/advertising campaigns and product merchandising.Managed loyalty program along with the private label credit card, a key success tool for the Brazilian market.

Directed all branding efforts and operations to strengthen the culture and technology link. Supported company’s growth by redirecting efforts and investments from declining cultural categories to new product areas, gaining leverage in expanded markets. Achieved top of mind in cultural goods and new technology products, according to Nielsen survey.Redefined the loyalty program that increased club membership to hundreds of thousands members in one year. Implemented SAS CRM platform to improve analytical capacities and targeting.Launched an early days social media strategy, acquiring 300,000 Facebook fans, a country record at the time.

Executed all aspects of launching an e-commerce business in Portugal from the ground up, including the site design and operations structure.Recruited and hired a team of 50 employees for front office, logistics center, and client service support, assessing talents and skills to place members in best-fit roles and situations.Achieved a top 10 Portuguese e-commerce site ranking in less than one year, Nielsen ranks.

Managed 20-person electronic goods commercial team for five stores in Portugal, supporting an aggressive growth plan for the country with new stores opening every year.Implemented centralized negotiations and purchasing for all locations.

Developed and coordinated the marketing strategy and annual plans for Sonae Sierra, real estate manager with more than 40 shopping malls spread throughout Portugal, Europe and Brazil. Developed marketing campaigns for new property projects that achieved award winnings in Mapic and Mipim shows in Cannes, France.

Managed the Household Cleaning and Laundry business, top-budget brands like Persil, Vernel, and Sonasol. Executed the development and implementation of the communication strategy including local advertising. Spearhead local research and new product development. Deeply involved in Europe-wide strategy and projects, in coordination with the headquarters in Düsseldorf, Germany.