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Senior market research professional with expertise developed through successful careers in consulting, corporate and agency roles. Specializing in qualitative research with an expertise in interviewing/moderating and extensive experience in the pharmaceutical, biotechnology and medical device industries, covering a broad range of disease/therapeutic categories. Skilled in all aspects of the market research process from study design to report writing/presentation, with experience in market opportunity assessment/strategic planning, new product development, purchase process exploration, target audience definition, user experience, promotion/communications development and evaluation
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Senior Qualitative Market ResearcherZs Associates Apr 2015 - Jun 2021Evanston, IllinoisSenior qualitative research specialist and member of the Qualitative Expertise Center (QEC). The QEC is the internal resource that ensures ZS Associates continues to be at the leading edge of qualitative research by leveraging the breadth of experience, capabilities and innovation its professional moderators bring to ZS clients. ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. For over 30 years, ZS has helped companies across a range of industries including pharmaceuticals, biotechnology, and medical products and services, as well as consumer products, energy, financial services, high tech, industrial products, telecommunications, transportation and logistics sectors. -
PrincipalDecision Development Inc Aug 2003 - Sep 2014Greater Chicago AreaDecision Development Inc specializes in providing custom marketing research for the healthcare, pharmaceutical, biotechnology and medical device industries
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PrincipalPr, Ltd. 1998 - 2003ChicagoIndependent consultant specializing in primary marketing research services to clients in the pharmaceutical/biotechnology, consumer package goods, automotive, technology, finance and not-for-profit industries
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Senior DirectorPromedica (Worldwide Promedica, Inc.) 1986 - 1998Chicago
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Manager, Marketing ResearchG.D. Searle (Now Pfizer) 1984 - 1986Greater Chicago Area
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Senior Research Project DirectorFoote, Cone & Belding (Now Draftfcb) 1981 - 1984Chicago
Paula Richardson Skills
Paula Richardson Education Details
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Michigan State University, Colleage Of Communication Arts & SciencesAdvertising
Frequently Asked Questions about Paula Richardson
What is Paula Richardson's role at the current company?
Paula Richardson's current role is Senior Qualitative Market Researcher at ZS Associates.
What is Paula Richardson's email address?
Paula Richardson's email address is pr****@****ent.com
What is Paula Richardson's direct phone number?
Paula Richardson's direct phone number is (847)-441*****
What schools did Paula Richardson attend?
Paula Richardson attended Michigan State University, Colleage Of Communication Arts & Sciences.
What skills is Paula Richardson known for?
Paula Richardson has skills like Customer Insight, Marketing Research, Marketing Strategy, Qualitative Research, Product Development, Segmentation, Competitive Intelligence, Pharmaceutical Industry, Qualitative Data, Biotechnology, Data Analysis, Strategy.
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Paula Richardson
Chief Operating Officer At Demolition Man Contracting Llc & Owner At Demolition Woman Contracting, LlcParkville, Md -
Paula Richardson
Retired - Asst. It Director - Solutions Development And Innovation At Wake CountyRaleigh, Nc2 +191939XXXXX
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5aol.com, bellsouth.net, sc.gov, sc.gov, dss.sc.gov7 +184343XXXXX
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Paula Richardson
Independent Human Resources ProfessionalGreenville-Spartanburg-Anderson, South Carolina Area1gmail.com
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