Paula Rico Email & Phone Number

Australia

Melbourne, Victoria, Australia

• Manage social media accounts including LinkedIn, Instagram, and Facebook reaching an engagement rate of 7.7% in 5 months.
• Created monthly email campaigns with an average open rate of 43% and a CTR of 8%.
• Implemented a new reporting system for sales reps to keep track of activities with customers to improve the marketing strategies in place.
• Assist with the production and distribution of marketing collateral to customers across Australia.
• Provide weekly reports of marketing… Show more
• Provide weekly reports of marketing KPIs to managers.

Melbourne Y Alrededores, Australia

• Contributed to the website redesign increasing the page views by 120% in the first 6 months. Updated the website on a regular basis using WordPress and Elementor.
• Created the monthly social media calendar for Twitter, Facebook, and Instagram, increasing the engagement rate by 60% in the first year.
• Designed and executed digital fundraising and advocacy campaigns, increasing the donor acquisition by 20% in the first year.
• Created monthly email campaigns to nurture donors and… Show more
• Created monthly email campaigns to nurture donors and volunteers’ relationships. Reaching an average open rate of 40%.
• Brought marketing support to the event manager during the organisation of a literacy conference with over +300 attendees.

Bogotá

• Developed the annual marketing plan
• Planned and executed social and corporate events from 20 > 250 attendees
• Acquired 55 new clients in the first year with a retention rate of 75%
• Managed Facebook and Instagram accounts to increase brand visibility and acquire new clients.
• Assisted with the design and construction of the website using WordPress
• Assisted with logo and marketing collateral design

Melbourne

• Run events for the Latin-American community in Melbourne, from 20 > 800 attendees.
• Recruited and trained volunteers to run the organisation programmes and activities
• Managed social media accounts (Facebook and Instagram)
• Elaborated monthly reports to measure KPI´s
• Participated in the design and production of marketing collateral, including posters, signages, brochures, and flyers.
• Reconciled accounts & invoices

Bogota

• Participated in the organisation of a product launch event with 350 attendees
• Organised training sessions for +200 retail personnel
• Updated customer database of +15,000 contacts
• Handled with daily customer enquiries and complaints
• Coordinated the monthly production and distribution of marketing collateral for 34 retail stores across the country

Bachelor'S Degree In Marketing & International Business

Diploma Of Event Management

Diploma Of Digital Media