I am a passionate individual with a strong interest in the creative field, advertising, and marketing. I am always looking to learn more about how to reach customers and apply analysis in real life situations. Through both self-learning and university education, I have acquired knowledge in communication, economics, marketing, advertising, creativity, and design to achieve my goals.Currently, I work as a Media Marketing Trainee at Pernod Ricard, where I am part of the media team responsible for executing communication strategies and tactics for a portfolio of spirits and wine brands (including Beefeater, Ballantine's, Seagram's, Absolut, Ruavieja...). Our primary objective is to offer innovative advertising campaigns, branded content projects, and impactful ideas to maintain brand awareness and love.Previously, I worked in digital marketing at Alsea, collaborating on the digital communication strategy for brands such as Starbucks, Domino's Pizza, VIPS, Ginos, and Foster's Hollywood. I was responsible for managing and configuring campaigns on digital assets, as well as collaborating with the digital marketing team on asset management and creative agencies on content creation.In addition, I have experience as a Community Manager and digital content creator, having worked on projects such as VitorSalamanca in the tourism sector and La Lula in gastronomy, where I also took charge of the web prototype design, corporate identity, and marketing and communication plan.I consider myself a responsible, passionate, and eager individual who wants to contribute all of my knowledge and apply it to the industry. Studying two degrees, Marketing and Communication on one hand, and Advertising and Public Relations on the other, at the Pontifical University of Salamanca, has enriched me and given me a broader vision of the marketing and communication world. I enjoy exploring different areas of this wide range, which has allowed me to acquire knowledge in various fields. Currently, I am complementing my education with a Master's in Digital Marketing and Social Media to continue learning and staying up-to-date in an ever-evolving environment.
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Insights ExecutiveDentsuSpain -
Junior Brand Manager Seagram’SPernod Ricard Feb 2024 - PresentAnálisis de marca y apoyo en la creación del plan estratégico anual de marca.Gestión de proyectos para implementar la estrategia de marca, trabajando mano a mano con equipos transversales y agencias externas.Gestión e implementación de acciones, campañas y patrocinios de la marca.Liderar las estrategias de Social Media, CRM, e-commerce y PR trabajando con el equipo de Digital & Comms, para dar vida a la personalidad de la marca y alcanzar los KPI anuales.Participar activamente en el desarrollo de campañas de medios ATL (TV, radio, digital).Trabajar en estrecha colaboración con los departamentos de on-trade y off-trade para garantizar la excelencia en la ejecución de las acciones de marca en estos canales (on-packs, visibilidad en el punto de venta, promociones y activaciones de los consumidores).Seguimiento e informe de los KPIs de cada proyecto, extracción de aprendizajes y recomendaciones apropiadas. -
Media MarketingPernod Ricard Feb 2023 - Feb 2024MadridMedia planning at Pernod Ricard, within the Digi&Comms team. Execution of integrated communication strategies and tactics for the portfolio of spirits and wine brands, including brands such as Beefeater, Ballantine's, Seagram's, Ruavieja, Absolut, among others. Development of innovative advertising campaigns, Branded Content projects, and impactful ideas to maintain brand recognition and customer loyalty. Collaboration with iProspect for planning both on and off media campaigns. Support in campaign activation to maintain performance. -
Digital MarketingAlsea Oct 2022 - Dec 2022MadridDigital communication strategy for various brands, such as Starbucks, Domino's Pizza, VIPS, Ginos, and Foster’s Hollywood. Working in the digital marketing department, the focus is on adapting brand campaigns to the digital channel and leveraging global synergies and insights to achieve business objectives.Responsibilities include managing digital assets, collaborating with marketing teams and creative agencies to create and manage campaigns, updating CRM information, and analyzing campaign performance results and reports. -
Community ManagerVitorsalamanca Feb 2022 - Sep 2022SalamancaCommunity Manager and Digital Content Creator at VitorSalamanca, a tourism and leisure platform in Salamanca. Responsible for managing social media and creating relevant and engaging content for the audience. Also responsible for monthly planning and reporting to optimize communication and content strategy.
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Community Manager, Digital Content Creator, And Web DesignerLa Lula Apr 2021 - Feb 2022SalamancaManaging social media, prototyping the website, and designing the corporate identity of the brand. Additionally, I planned the marketing and communication strategy of the gastrobar, with the goal of increasing its online presence and customer loyalty.
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Communication DepartmentCámara De Comercio De Salamanca May 2021 - Jun 2021SalamancaTasks in the communication department include managing social media, corporate and institutional communication, creating content, mentoring small businesses and freelancers on social media, redesigning the website, and planning and organizing events according to protocol. -
Marketing And Communication DepartmentUniversidad Pontificia De Salamanca Nov 2020 - May 2021SalamancaProvides assistance and support in various marketing and communication tasks. In addition, conducts market and competitor analysis to create effective communication strategies for the university -
Community Manager And Web DesignerEspaña Calzados Mar 2020 - May 2021SalamancaManaging the brand's social media and online presence, as well as creating digital content for the company's platforms. Additionally, designing and optimizing the ecommerce website to improve the customer shopping experience. With the goal of creating visually appealing and functional content, to attract and retain customers.Design and creation of your website In charge of creating images and videos for dissemination on the web and social networks.My task is to think about the contents that you want to distribute, to create the idea, and then to give it the right form. Formats handled: video, photography, illustration or computer graphics.
Paula Rivas Pérez Education Details
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Marketing Digital Y Redes Sociales -
Grado En Publicidad Y Relaciones Públicas -
Grado En Marketing Y Comunicación -
Eso And Baccalaureate
Frequently Asked Questions about Paula Rivas Pérez
What company does Paula Rivas Pérez work for?
Paula Rivas Pérez works for Dentsu
What is Paula Rivas Pérez's role at the current company?
Paula Rivas Pérez's current role is Insights Executive.
What schools did Paula Rivas Pérez attend?
Paula Rivas Pérez attended Universidad Ceu San Pablo, Universidad Pontificia De Salamanca, Universidad Pontificia De Salamanca, Cambridge College, Colegio Santísima Trinidad.
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