Paula Rivera Email & Phone Number

Norfolk, Va

Leads the development and execution of the Company’s corporate media relations program:* Fosters deep relationships while driving positive reputation and brand awareness by positioning IntelePeer as an innovator and thought leader within the industry.* Furthers the external image and reputation of IntelePeer through effective engagement and communication with the media.* Manages the external PR agency, facilitating activity with multiple departments across the business* Manage all external communications to media, updating and maintaining key corporate messaging with publicly facing material.* Identifies the media outlets and reporters for outreach on IntelePeer story and products.* Collaborates with Product Marketing, Corporate Marketing and Executive team to develop an integrated effort around corporate communications and media outreach.* Crafts internal, external and client materials and correspondence.* Created company-wide crisis communications strategy.* Develops comprehensive and compelling communication materials (strategic messaging, talking points, Q&As, news releases, social media posts, blog posts, website content, etc.).* Develop and execute multi‐platform external communications strategies and plans to amplify the company’s external brand awareness.

Handled external communications for Cognizant Digital Business, Systems & Technology, and Operations business units. Worked directly with senior executives to drive thought leadership by promoting the Company’s Artificial Intelligence, Cloud, Data, Mobile, Software Engineering, and Robotic Process Automation offerings. * Facilitated executive communications, providing media training and coaching, creating briefing documents and acting as a liaison between media and the senior management team. * Tapped into the Company’s thought leadership endeavors to create a constant stream of byline articles for key corporate executives. * Created social media content for Cognizant corporate channels to amplify press release distribution, corporate news, and to further the reach of media placements. * Handled the launch of Cognizant Digital Business and its Artificial Intelligence and Software Engineering Business Units, garnering placements in Wall Street Journal, Forbes, and CIO.com, among others.* Tapped into executive speaking engagements and event participation to further Cognizant’s brand presence, garnering coverage in CMSWire, ZDNet, Information Week, and DMNews. * Worked in tandem with social media team to implement social strategies, amplify public relations efforts and to harness various online platforms for communication purposes.

Conceive, develop and manage internal and external communication programs for the Company. * Generate positive coverage in traditional and online business, consumer and trade media outlets, including The New York Times, The Wall Street Journal, Washington Post, Business Travel News, CNBC, and CNN. * Facilitate executive interviews, providing counsel to senior executives. * Act as corporate spokesperson, reinforcing the Company’s positioning with all media responses.* Oversee and facilitate work of outside public relations agency with a budget of $750,000. * Direct media initiatives for new product launches including social media integration, satellite media tour and multi-media news release production, electronic press kit development, launch parties and trade event participation. * Handle crisis situations, communicating corporate positioning and influencing opinions on price gouging allegations following Hurricane Katrina and Superstorm Sandy, state mandated car rental fees, and the handling of manufacturer vehicle recalls among others. * Work with industry organizations, including AAA, US Travel Association and Visit Florida, managing Company participation on special projects and news events. * Evaluate and execute product placement opportunities from Paramount Pictures, Dreamworks and Sony Entertainment. * Assist Finance Department with quarterly dividend, earnings and acquisition releases.* Create communication materials, including press releases, stand-by statements, data and fact sheets, product and corporate backgrounders.