Paula Romano Email & Phone Number

Mexico City, Mexico

Área Metropolitana De Ciudad De México

Empower Brands with Digital Strategy and Influencer Marketing.

Ciudad De México, México

Business Strategy and Global Client Development

Mexico City Metropolitan Area

I set up the company in Mexico City and later managed the operations team, ensuring quality deliveries across Latin America and the Caribbean. I oversaw KPIs, developed retention strategies, and collaborated on sales.• Managed and supervised a medium-sized team.• Responsible for overseeing operational and strategic plans.• Experience in a B2B SaaS company.

As the leader of the agency's digital marketing plan, I crafted an annual plan with tactical and strategic goals, oversaw campaign execution, and managed budgets. I also spearheaded media and social media campaign planning to boost brand awareness, generate leads, and enhance conversions. Analyzing campaign performance was crucial for optimizing strategies, and collaborating across departments was key to meeting marketing objectives.• Development and implementation of digital marketing… Show more As the leader of the agency's digital marketing plan, I crafted an annual plan with tactical and strategic goals, oversaw campaign execution, and managed budgets. I also spearheaded media and social media campaign planning to boost brand awareness, generate leads, and enhance conversions. Analyzing campaign performance was crucial for optimizing strategies, and collaborating across departments was key to meeting marketing objectives.• Development and implementation of digital marketing strategies.• Management of advertising and promotional budgets.• Interdepartmental collaboration to achieve marketing goals. Show less

Writing, reviewing, editing, and updating content for the website and social media platforms. Additionally, conducting interviews on the latest trends in technology, advertising, and entertainment.Implementing SEO techniques to increase website traffic and producing articles, notes, interviews, and event coverage of significant impact.Collaborating with website partners on project planning and management. Additionally, participating in projects with TRIP magazine, contributing… Show more Writing, reviewing, editing, and updating content for the website and social media platforms. Additionally, conducting interviews on the latest trends in technology, advertising, and entertainment.Implementing SEO techniques to increase website traffic and producing articles, notes, interviews, and event coverage of significant impact.Collaborating with website partners on project planning and management. Additionally, participating in projects with TRIP magazine, contributing articles and other content related to technology and lifestyle.• Writing, reviewing, editing, and updating content for the website and social media platforms.• Developing articles, notes, interviews, and event coverage. Show less

As a content creator, I collaborated with the editor to manage the publication schedule of the EGW magazine, specializing in video games. Additionally, I led meetings with writers to guide the editorial process and conducted text revisions. I also generated content about games, movies, and technology for the MSN Games magazine and website in Brazil.• Collaborating with the editor to plan, implement, and manage the publication schedule of the EGW magazine, specializing in video… Show more As a content creator, I collaborated with the editor to manage the publication schedule of the EGW magazine, specializing in video games. Additionally, I led meetings with writers to guide the editorial process and conducted text revisions. I also generated content about games, movies, and technology for the MSN Games magazine and website in Brazil.• Collaborating with the editor to plan, implement, and manage the publication schedule of the EGW magazine, specializing in video games.• Meetings with writers to discuss topics and guide them through the editorial and publication process.• Creation of extensive content on a wide range of topics related to games, movies, and technology for the MSN Games magazine and website in Brazil. Show less

Executive Mba, Business Administration And Management, General

Communication Sciences Postgraduate Program (Eca-Usp)

Bachelor'S Degree, Journalism

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication