Paula Abreu Email & Phone Number

Legal Executive with more than 15 years of experience working for multinational companies and international government agencies, with proven success in assisting business to achieve its targets. I hold a Doctor of Laws in Taxation, a Master of Laws in International Law, and an MBA in Marketing. I provide legal assistance across a broad range of areas, aiming at offering solutions and mitigating risks. Among other achievements in my career I...* Coordinated the legal projects of structuring and development of the digital ventures of Coca-Cola, including the E- commerce initiative and the Digital Business Accelerator of the Company in Brazil. * Led complex and strategic M&A projects, such as the acquisitions of AdeS and Verde Campo businesses in Brazil as Legal Director for The Coca-Cola Company and several projects involving technology enterprises, as legal director for Hotmart. * Supported the negotiations and drafted a wide range of agreements. Provided British companies with consultancy services on the legal, regulatory, and commercial environment in Brazil, contributing to the signature of more than £100 million in contracts in a year, as UK Trade & Investment Senior Manager. * Structured Hotmart Compliance Programme, including the implementation of the Whistle-blower Channel, the revision of the Code of Ethics and Conduct, and the establishment of a training agenda. Acted as Compliance Officer for the Coca-Cola Plant in Manaus. * I was a Counsellor Representative of the Taxpayers at Conselho Administrativo de Recursos Fiscais (CARF), ruling on tax administrative appeals involving major corporate tax planning in Brazil and I coordinated the litigation area of Coca-Cola in Brazil and, currently, at Hotmart, including successful strategic arbitrage cases. * Leading legal teams, I restructured and implemented routines and performance indicators to improve the quality of the service provided to the business, resulting in a 43% increase in the team efficiency per headcount, as Senior Manager at UKTI, the reduction of the contracts’ delivery time from 23 to 5 days, as Legal Director at the Coca-Cola Company and from 12 to 2 days as Legal Director at Hotmart. My career was marked by performance awards received in different companies. Currently I am vice-president of the Legal Committee of the British Chamber of Commerce and Industry (Britcham) in Rio de Janeiro and guest professor at FGV-Rio. Fluent in English, Native Portuguese, Intermediary French and Spanish.

Listed skills include Government, International Trade, Government Liaison, Legal Advice, and 21 others.