Paula R. Saccardi Email and Phone Number

Projects tailored:360 Brand Redesign:• Head leader for redesigning the brand visual identity of one of the Top 10 e-commerce retailers in Brazil, Rebranding not only the logo but also positioning, and brand strategy aligned with guidelines for different types of use (events, digital, social media, HR, and more);2 Days Event for over 1,500 people:• Created from scratch and 100% fundraised HVAC tech event with professionals to teach nonprofessionals, monetized the event with spaces for brands to show their tools and equipment, negotiated media, food trucks, and more;Sales Funnel and Lead Magnet:• Developed and executed marketing automation strategies to nurture leads, increase customer retention, and drive conversions throughout the customer lifecycle;• Worked closely with cross-functional teams, including content, design, and product teams, to segment audiences effectively, create targeted content, and optimize workflows that align with business goals and customer needs;