Paula Sanderson, Ms, Mba, Eds Email and Phone Number

Owner and Principal for WSI Digital Marketing of Connecticut - local digital marketing agency for WSI. WSI (We Simplify the Internet) is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. There are no magic bullets when it comes to growing your business, however with over two decades of experience, we have discovered the Internet shortcuts for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies including:*Responsive Website Design to ensure your audience has a great user experience on all devices*Marketing Automation focuses on converting ‘all’ website visitors*Landing Page Optimization that cost-effectively turns visitors into customers*Content Marketing strategies that attract, influence and convert your ideal customer*Marketing Analytics to ensure you can make fact-based marketing decisions*eCommerce solutions for existing and new websites*Adaptive Search Engine Optimization (ASEO) is a new proprietary optimization methodology that protects your marketing investment from search engine algorithm changes*Paid Search Advertising instantly connects potential customers with your website*Display Advertising uses visual banners to communicate your brand message to a targeted audience across the Internet

Accountable for the strategy and implementation of global online and e-learning programs including resource development, LMS infrastructure, annual operating plan, business processes, and education partner management. Philips Healthcare, is a sector of Royal Philips Electronics, and accounted for 40% of Philips overall sales of €8.9B in 2011, with over 450 products / services and 37,000 employees in over 100 countries. Responsibilities included:• Directed end-to-end e-learning business • Grew accredited clinical content to 1,200+ courses • Cultivated, developed and managed ten learning websites• Achieved cost-recovery goals with $2.5M annual operating plan and budget• Developed and managed LMS / Learning Content Management System (LCMS) • Developed and directed team of learning professionals

Developed consulting services and products for customers as a separate start-up business. Conceptualized, developed and managed several start-up e-business initiatives and pilots including online education and e-learning for medical professionals, online sales training for employees, and customer communities for imaging products.

Directed team of product, marketing and sales support managers for magnetic resonance and computed tomography diagnostic imaging equipment in the U.S.

Managed magnetic resonance imaging product platform including all field strengths and acted as primary interface with the Netherlands team of product managers for all product related issues.