Paula Ribeiro Email & Phone Number

São Paulo, Brasil

Uma joint venture entre a Red Ventures e a Equifax Boa Vista.

- As a Product Manager, I drive the creation and implementation of software that centralizes partner product's tech infrastructure, enabling integrations and cross-selling. Additionally, I take charge of developing a proprietary WhatsApp communication product.Considering all products, I lead a diverse and high performer team of 18 individuals, including back-end and front-end developers, designers, and business associates.- As an email operations specialist, I oversee the operations of various partners, leveraging my expertise to accelerate results.

- In partnership with a prominent retail bank, I optimized the email marketing operation focused on account openings, resulting in 400% increase in operational performance.- As a Product Manager, I lead an internal customer communication product, responsible for generating up to 50% of product revenue through over 1 billion annual email sends.

Belo Horizonte, Minas Gerais, Brasil

My primary focus was understanding customer needs to create innovative products using extensive data sets. To tackle this challenge, I strategically prioritized potential opportunities and provided guidance to the technical team in the initial projects. Moreover, I started the establishment of a data-driven culture within the company.

Belo Horizonte, Minas Gerais, Brasil

I worked on people analytics projects aimed at guiding HR decisions for large companies. My main responsibilities were formulating business hypotheses based on academic research, defining statistical analysis methods, and collaborating with data scientists to validate assumptions. Additionally, I contributed to the ideation of a people engagement product designed for corporate HR.

Snoqualmie Pass, Washington, Estados Unidos

Belo Horizonte E Região, Brasil

I was part of the Digital Products team, working on the Localiza FAST and Localiza PASS products.- Optimized management and performed analyses to expand operations, resulting in a 15x increase in Localiza FAST's revenue. The service is now available nationwide in Brazil.- Contributed to the ideation, creation, and implementation of Localiza PASS, which is now accessible in all vehicles.- Assisted in product management by prioritizing the backlog, conducting tests, identifying areas for improvement, and proposing solutions.

Belo Horizonte E Região, Brasil

I managed projects throughout their entire development lifecycle. My responsabilities included assessing the viability of new projects, planning their execution, leading 4 project managers, evaluating project risks, and ensuring deliverables quality and customer satisfaction.

Belo Horizonte E Região, Brasil

I led the development of two customized Mechanical Equipment, utilizing knowledges in reverse engineering and mechanical projects. I employed project management methodologies to ensure adherence to the schedule and scope.

Belo Horizonte E Região, Brasil

As the leader of an 8-member marketing team, I focused on driving inbound marketing strategies, managing social media platforms, and client prospecting and retention. Additionally, in my role as Director, I held the responsibility of defining the business strategy and making crucial decisions.

Belo Horizonte E Região, Brasil

As a mechanical technical intern in the field of Hydropower Projects, I designed mechanical devices, created technical drawings and manuals, and assisted in project management.

Bacharelado Em Engenharia, Mechanical Engineering

Industrial Mechanics And Maintenance Technology