Paula Swanson Email & Phone Number

Sterling, Massachusetts, United States

Marketing professional focused on VMware's customer experience and success offers. Developing creative and thoughtful marketing assets to drive awareness, generate leads and close business.

Currently a Consultant Product Marketing Manager in Dell Technologies Services focused on Microsoft-based workforce transformation offers. Completely revitalized the portfolio with new and updated collateral that is compelling and valued by our alliance and sales teams alike. My specialties include:• Collaborate with subject matter experts to create thought leadership eBooks and blogs• Launch new offers and update existing with messaging, collateral, sales training and… Show more Currently a Consultant Product Marketing Manager in Dell Technologies Services focused on Microsoft-based workforce transformation offers. Completely revitalized the portfolio with new and updated collateral that is compelling and valued by our alliance and sales teams alike. My specialties include:• Collaborate with subject matter experts to create thought leadership eBooks and blogs• Launch new offers and update existing with messaging, collateral, sales training and enablement• Sales enablement via playbooks, sales wins and customer references• Event messaging, staffing and content development• Customer dinner and breakfast events featuring subject matter experts• Video storytelling via panel discussions and light-board videos Show less

Emc Hopkinton

Held various product marketing roles supporting VMware-based hybrid cloud, data protection and storage resource management offers. Collaborated across diverse product teams to promote internally and externally via online events, sales wins, customer references, multi-media demos, trade shows as well as customer and field briefings. Leveraged all aspects of social media to maximize product visibility and customer awareness. Develop marketing assets to position, message and promote products… Show more Held various product marketing roles supporting VMware-based hybrid cloud, data protection and storage resource management offers. Collaborated across diverse product teams to promote internally and externally via online events, sales wins, customer references, multi-media demos, trade shows as well as customer and field briefings. Leveraged all aspects of social media to maximize product visibility and customer awareness. Develop marketing assets to position, message and promote products via all available channels. Plan, organize and execute a variety of customer and field engagements in support of new product launches, customer references and field training. Planning and execution of the storage resource management user group events. Show less