Main clients: Youtube (Latam), Meta (Latam), Grupo Boticario (Brazil), Avon (Latam), Riachuelo (Brazil), Olympikus (Brazil), Mizuno (Brazil), Ambev (Latam), Heineken (Brazil), etc.Main partners: WGSN, R/GA, Mesa Company, TroubleMakers, ADA, AKQA, Wunderman Thompson, etc.Consultancy in branding, marketing, innovation, and comms. In the last few years, I've been working with design sprint facilitation to achieve innovative solutions in a brief time. In partnership with innovation consultancies such as Mesa Company, Troublemakers, and ADA Strategy, I was involved in projects for clients such as Ambev, Diageo, Mondelez, and Facebook (Brazil, Colombia, Mexico).I'm experienced in:- Leading projects and teams to achieve great results in marketing and communications;- Brand diagnosis; - Trend and desk research to understand market and society movements;- Consumer research and insights;- Data analysis to find market, consumer, and brand gaps/opportunities;- Definition of brand territories and positioning;- Services and product development recommendations, according to opportunities found in the diagnosis;- Definition of clusters, key messages, and key channels;- Prototype testing and validation;- Definition of KPIs and metrics to follow projects' evolution.