Paula Thofehrn Email & Phone Number

Paula Thofehrn is a lead strategist and brand consultant at Paula Thofehrn. She possess expertise in e commerce, social media, moda, online marketing, digital strategy and 16 more skills. She is proficient in Espanhol, Francês and Inglês. Colleagues describe her as "A Paula vai sempre além em suas entregas. Extremamente dedicada, comprometida e criativa, ela traz um olhar crítico e ao mesmo tempo muito humano para os trabalhos. Associa qualificação técnica a habilidades interpessoais e muito talento para liderar. Uma profissional inspiradora." and "Uma das melhores planners com quem tive a oportunidade de trabalhar. Engajada, criativa, focada, muito produtiva e estudiosa. Além disso, sua graduação em design lhe rendeu um ótimo senso estético para apresentações e busca de referências. Sempre gentil e divertida, a paulinha é uma ótima planejamento criativo e estratégico."

Listed skills include E Commerce, Social Media, Moda, Online Marketing, and 17 others.

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  Lead Strategist And Brand Consultant

  Paula Thofehrn

  Oct 2019 - Present - São Paulo, Brazil

  Main clients: Youtube (Latam), Meta (Latam), Grupo Boticario (Brazil), Avon (Latam), Riachuelo (Brazil), Olympikus (Brazil), Mizuno (Brazil), Ambev (Latam), Heineken (Brazil), etc.Main partners: WGSN, R/GA, Mesa Company, TroubleMakers, ADA, AKQA, Wunderman Thompson, etc.Consultancy in branding, marketing, innovation, and comms. In the last few years, I've been working with design sprint facilitation to achieve innovative solutions in a brief time. In partnership with innovation consultancies such as Mesa Company, Troublemakers, and ADA Strategy, I was involved in projects for clients such as Ambev, Diageo, Mondelez, and Facebook (Brazil, Colombia, Mexico).I'm experienced in:- Leading projects and teams to achieve great results in marketing and communications;- Brand diagnosis; - Trend and desk research to understand market and society movements;- Consumer research and insights;- Data analysis to find market, consumer, and brand gaps/opportunities;- Definition of brand territories and positioning;- Services and product development recommendations, according to opportunities found in the diagnosis;- Definition of clusters, key messages, and key channels;- Prototype testing and validation;- Definition of KPIs and metrics to follow projects' evolution.