Paul Atkinson

Paul Atkinson Email and Phone Number

Marketing Manager at CoCredo Business Credit Report Agency @ CoCredo
buckingham, buckinghamshire, united kingdom
Paul Atkinson's Location
Watford, England, United Kingdom, United Kingdom
Paul Atkinson's Contact Details

Paul Atkinson personal email

n/a

Paul Atkinson phone numbers

About Paul Atkinson

An experienced Marketing professional specialising in the Finance sector overseeing social media management, brand & project management, strategy & planning, website performance analysis, CRM, copywriting and negotiation.I am confident, enthusiastic and very hardworking. I enjoy the challenge of a new project and the ability to present strategic thinking & mapping. My extensive career has seen me work across numerous brands & sectors which has helped me gain invaluable experience in developing & generating content based on client requirements. I am adept in managing numerous projects at the same time, delivering on time & within budget. I am a natural (& passionate) marketer - excelling in negotiation, idea generation, project management - with added creative flair!I am a strong believer in marketing self-development. I read, attend regular webinars & marketing events and new (IT) trends. I enjoy taking on new responsibilities & seeking out ways to improve efficiency or streamline processes benefiting myself & the firm I work for. My previous experience includes:➡️ CRM (Keap)➡️ Website content ➡️ Budget management➡️ Project management➡️ Third party relationships➡️ Merchandise & literature ➡️ Design (Canva)➡️ B2B & B2C ➡️ SEO & PPC/Google analytics (Ahrefs & Semrush)➡️ Backlinks and guest blog opportunities ➡️ Blog & copy-writing ➡️ Advertorials ➡️ Social media (Twitter, Facebook, Youtube, Instagram & Linkedin)My previous track record demonstrates my ability to be flexible and adaptable to whichever industry sector I work in, having worked across a diverse range of companies such as Camelot Group Plc (National Lottery), JSA Group (Accountancy based service provider), Wavelength PR (PR Co.) and Amber Electrical services (Electrical installations). For a time I offered these skills to support Harrow Arts Centre in a voluntary marketing capacity.Expertise Strategic planning Brand managementContent marketingBudget managementBusiness developmentTargeted marketingClient engagementNegotiation

Paul Atkinson's Current Company Details
CoCredo

Cocredo

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Marketing Manager at CoCredo Business Credit Report Agency
buckingham, buckinghamshire, united kingdom
Website:
cocredo.com
Employees:
16
Paul Atkinson Work Experience Details
  • Cocredo
    Marketing Manager
    Cocredo Jul 2022 - Present
    My responsibilities include developing and planning marketing strategies to build brand awareness across online and offline platforms. I am also responsible for coordinating and managing all third-party relationships, optimising SEO, redesigning company proposals and documents to strengthen our brand identity, and working with the internal team to develop rich SEO-optimised content, which will help enhance our brand proposition and increase new enquiry uplifts. Additionally, I monitor and review social media platforms to identify opportunities to engage with followers and build the firm's profile, brand, and services.Maintain and grow the business relationship with existing customers to ensure repeat and additional business and help promote our products and services to prospective new customers and Affinity Partners.
  • Fusion Accountants Ltd
    Marketing Manager
    Fusion Accountants Ltd Aug 2020 - Jun 2022
    Brentford, England, United Kingdom
    Responsible for marketing across online and offline platforms. Develop and plan marketing strategies and building brand awareness, co-ordinate and manage all third-party relationships, SEO optimisation, secure guest blog posts & backlink opportunities on high DR websites. Liaise with external web developers on rich content development, design, and maintenance to maximise client journey.Monitor and review social media platforms, looking for opportunities to engage with followers and build firm's profile, brand & services.
  • Lawrence Grant, Chartered Accountants
    Marketing Manager
    Lawrence Grant, Chartered Accountants Mar 2011 - Aug 2020
    Harrow, United Kingdom
    Brand guardianship: ensuring all on & offline (internal & external) materials are on-brand & consistent in terms of look & feel & tone of voice. Reviewing all aspects of firm's marketing strategy with the chief aim to raise the business profile and maintain a competitive edge.Review & re-write of firm's content, design idea input working with an external 3rd party.Manage the Marketing budget. (Delivered savings of £41k up to 31st March 2019).Target key industry publications for editorial & advertorial opportunities, writing all copy.Manage social media platforms: Twitter, Linkedin, Facebook, Youtube & Instagram to increase firm's profile, interactions & business connections locally and UK wide, promoting the firm's diverse range of services. Organising targeted mailshots (using Keap/Infusionsoft). Produce copy & source client database as required. Review & analyse results.Write monthly business newsletter content delivered to 3,300 client database.Working with 3rd parties to review monthly PPC campaign, research keywords using Google Adwords & proposing recommendations.Monthly & Y-o-Y review of website performance using Google analytics, reporting results. Work with a 3rd party to re-design company logo. Manage project & planning strategy for the refresh of all marketing literature & merchandise. Work with myfirmsapp to launch a mobile app, create push notifications & update with news items, company profile, tax tips & advice. Work with Cincera Productions on video content ideas & scripting for Youtube channelUse Canva design software to create internal brochures & other collateralInfusionsoft CRM to design & write email broadcasts.Just finished reading "Steal Like An Artist" by Austin Kleon - a very inspiring book to unlock your creativity!
  • Wavelength Pr
    Marketing Manager
    Wavelength Pr Jan 2011 - Dec 2015
    Bushey, Hertfordshire
    Support the Director of Wavelength PR across all areas of Marketing and PR targeted toward the individual needs of our clients. Compile media lists of National, Online and Local press including TV, Radio, and bloggers specifically targeted to individual client campaigns.Conduct media 'ring rounds' to generate feature and promotional opportunities on behalf of the client and provide all follow-up lead opportunities to Director.Using Social Media (Twitter, LinkedIn, Facebook and Pinterest) for a variety of clients to build their exposure and promote their business and services, ultimately driving traffic to their website. Manage ongoing promotional Marketing campaign for a restaurant client to generate consistent monthly exposure of 'restaurant review' articles for blogs, websites etcSupport Director in annual UK wide event co-ordination - collating customer data (using Zoho CRM), creating flyers and invitations.
  • Amber Electrical Services Ltd.
    Marketing Manager
    Amber Electrical Services Ltd. Sep 2011 - Dec 2011
    London, Nw2 7Hj
    4 month fixed contract During this time I oversaw the review of both company's two websites.Revising existing copy, refresh imagery and general 'look and feel' across the site using bespoke CMS system.Create a social media presence on Twitter to raise both companys' profile, drive brand awareness and interaction within industry, posting regular messaging of business' services.Pursue advertorial opportunities with trade and national press.
  • Jsa Group Ltd
    Marketing Executive
    Jsa Group Ltd Aug 2010 - Jan 2011
    During this period I was the Marketing Executive for JSA Group in Watford.In this role, my responsibilities included updating website content using internal CMS administration tool.Supporting the Head of Sales and Marketing in the development and implementation of creative marketing strategies to support the brand, drive sales and online traffic through the creation of mailshotsManaging the production of marketing materials including leaflets and flyers, carrying out regular market research and customer surveys to assess demand, brand visibility and positioning and to promote brand awareness.I managed the departmental budget with focus on value for money across online and offline.
  • Jsa Group Ltd
    Marketing Co-Ordinator
    Jsa Group Ltd Feb 2010 - Apr 2010
    3 month fixed contractIn this role I supported the Head of Sales and Marketing in developing and implementing creative marketing strategies to support the brand, drive sales, promote third party initiatives online through the creation and delivery of daily mailshots.Played a key role in the re-launch of the company website: writing and proof reading copy, creating links, 'call to action' buttons and anchors and updating website content and imagery using internal CMS.I also delivered all key promotional marketing and sales messaging across our dedicated social networking sites such as Twitter and Facebook.Introduced multiple marketing planners and through sole management of these, helped maintain and develop marketing ideas and event strategy up ro a twelve month period.
  • Camelot Group Plc
    Broadcast Communications Co-Ordinator
    Camelot Group Plc Feb 1999 - Jul 2009
    Watford, United Kingdom
    I secured consistent messaging for the 'BBC One National Lottery Draw' brand across various distribution platforms, including National Lottery website TV page, intranet, e-zine, specialist magazines, providing all required content and imagery to the relevant stakeholders, signing off first drafts and producing final copy delivered to weekly deadlines. Managed a (12 month rolling) Communications planner working closely with internal and external stakeholders, to build a media strategy aligned with Camelot’s wider business, advertising and commercial objectives and activities, driving awareness of the Broadcast Department's strategy working closely with BBC, SKY & Independent production companies such as Celador, TWI & 12 yard to build in scripting opportunities.

Paul Atkinson Skills

Social Media Copywriting Strategic Planning Negotiation Integrated Marketing Email Marketing Social Media Marketing Marketing Communications Project Planning Visual Merchandising Budget Monitoring Market Research Seo Marketing Management Advertising Marketing Strategy Newsletters Blogging Marketing Brand Management Budgets Facebook Google Analytics Strategy Web Analytics Google Adwords Direct Mail Business Development Management Online Marketing Direct Marketing New Business Development Digital Marketing Ppc Online Advertising Brand Development Sales Digital Strategy B2b Competitive Analysis Social Networking Search Engine Optimization

Paul Atkinson Education Details

  • Bushey Meads School
    Bushey Meads School

Frequently Asked Questions about Paul Atkinson

What company does Paul Atkinson work for?

Paul Atkinson works for Cocredo

What is Paul Atkinson's role at the current company?

Paul Atkinson's current role is Marketing Manager at CoCredo Business Credit Report Agency.

What is Paul Atkinson's email address?

Paul Atkinson's email address is pa****@****t.co.uk

What is Paul Atkinson's direct phone number?

Paul Atkinson's direct phone number is +4478656*****

What schools did Paul Atkinson attend?

Paul Atkinson attended Bushey Meads School.

What skills is Paul Atkinson known for?

Paul Atkinson has skills like Social Media, Copywriting, Strategic Planning, Negotiation, Integrated Marketing, Email Marketing, Social Media Marketing, Marketing Communications, Project Planning, Visual Merchandising, Budget Monitoring, Market Research.

Who are Paul Atkinson's colleagues?

Paul Atkinson's colleagues are Rachel Smith, Luke Andrews, Amba Steadman, Lisa Boots, Diana Kaiser, Sarah Dougan (Channer), David Boots.

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