Cmo - Chief Marketing Officer
Current
Grupo Gaias Salud
Sep 2024 - Present
AeroLeads people directory · profile
Paula Toral Garcia Email & Phone Number
Chief Digital Officer | Specialist in digital strategy, digital marketing and project management.
at
Grupo Gaias Salud
LinkedIn matched
✓ Verified Jul 2026
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Profile completeness 100%
Current company
Grupo Gaias Salud
Role
Chief Digital Officer | Specialist in digital strategy, digital marketing and project management.
Location
A Coruña, Galicia, Spain
Who is Paula Toral Garcia? Overview
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Quick answer
Paula Toral Garcia is listed as Chief Digital Officer | Specialist in digital strategy, digital marketing and project management. at Grupo Gaias Salud, based in A Coruña, Galicia, Spain. AeroLeads shows a matched LinkedIn profile for Paula Toral Garcia.
Paula Toral Garcia previously worked as CMO - Chief Marketing Officer at Grupo Gaias Salud and Strategic Marketing Manager - CMO at Litur, Agencia De Publicidad. Paula Toral Garcia holds Master'S Degree, Marketing & Sales Analytics (Big Data Practice), Merit from Msmk - Madrid School Of Marketing.
Profile bio
About Paula Toral Garcia
I have always loved building, I enjoy that part of the process so much, the hardest part I am told, but for me it is so exciting to make a project grow, to fight and see it flourish.I have been lucky enough to be able to combine agency and client profile and I have always approached each business as if it were my own. My work philosophy is that we all push the boat and rowing together is the only way I understand professionalism.Over the years, I have made the growth objectives, needs and difficulties of each of the boats I have rowed my own. I have never turned my back on a challenge, a new project, or a goal that seemed to have no owner. That is how I have been growing, adding responsibilities. No project seems too big or too small to me, simply that every project is relevant and key to the strategic business objectives. I manage budgets and teams, some large and some highly optimised. But I have never allowed human or financial resources to define the relevance of the objective.Being at the heart of the business has given me a global vision of the factors that affect results and has helped me to understand the levers that are part of the success of a marketing strategy. Over the years I have learned that people are the key to success. Listening, understanding and analysing have always been present in my best achievements, but above all, the key to my success has been, is and will always be the teams, the people, both internal and external. For me there is no such thing as "internal team" vs "external team", the team is one and works with a common goal. I never forget that I am who I am, thanks to the generosity of the great people who have been part of my professional life, from whom I have learned, with whom I have laughed, cried and laughed again.Shall we talk?
Listed skills include Redes Sociales, Marketing Digital, Publicidad En Internet, Social Media, and 37 others.
Current workplace
Paula Toral Garcia's current company
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Grupo Gaias Salud
8 roles
Paula Toral Garcia work experience
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Strategic Marketing Manager - Cmo
Strategic Marketing Manager for a portfolio of B2B and B2C clients, with brand positioning and conversion objectives. Development of national and European market strategies.- Social media strategy and communication plan for each profile.- Analysis and monitoring of brand and product performance.- Web/blog content strategy and plan.- SEO positioning of brands and online shops.- Strategy and development of online presence in external digital channels, GMB, Linkedin, Social Networks... among others.- Development and management of campaigns in the digital environment, Social Networks, Google Ads, SEM... among others.
Jan 2011 - Oct 2024
Head Of Digital Content
Jun 2023 - Mar 2024
National Marketing Coordinator
Responsible for the implementation and development of the Marketing and Development department in Spain. Leadership of a new marketing and recruitment strategy. Responsibilities and milestones:- Creation of the new strategic marketing and recruitment plan for the organisation in Spain.- Integrated marketing and advertising management, international coordination of internal and external teams. Implementation of new platforms.- Analysis of recruitment opportunities and new products: +167% conversion in the first two years.- Optimization and strategy of off and on channels, web, social networks, email marketing, etc. +285% conversion rate.- Customer portfolio scoring, potential analysis and development of strategies to increase value and customer knowledge. +86% Average monthly gift.
May 2020 - Mar 2023
Digital Marketing Manager
Key responsibilities:- Digital marketing plan. Definition and strategic development.- Coordination of agencies and partners. Selection and hiring.- Digital budget management and control. Analysis, evaluation and reporting of performance. - Management and coordination of the digital media plan.- Project management. Coordination of digital projects with interdepartmental teams. - Planning and coordination of 360º Brand and Performance campaigns. Ex: ”Llámalo Cáncer” (2019-2020) - Definition of UX in our channels and generation of products and services. Evolution and functional improvements of “Respirapp''.- Define and implement the loyalty strategy.Some milestones:- Implementation of the digital loyalty plan. A customer-centric strategic approach. Engagement growth + 175%- P2P Fundraising. A new fundraising platform based on the active participation of the user. Annual ROI 49%- Respirapp. Digitization of the smoking cessation program, in app format. With a multidisciplinary team to guarantee the integrity of the program. Objective: triple the number of beneficiaries. + 235% vs target- International marketing strategy and coordination of the World Cancer Research Day campaign. +358,000 leads - Trending topic 2017 and 2018- UX and CRO strategy for the Breast Cancer campaign ecommerce. Campaign ROAS: 268%- Strategy and management of the global digital media plan, branding and performance. + 23% over target, 35% average CR, 37% traffic in the first semester.- Analysis, definition and implementation of the Inbound Marketing strategy. Average annual growth of 62%.- SEO strategy for re-positioning of the web. The challenge: recovering the drop in visibility after migration. 8.4 visibility points in 6 months, above the target of 6.5; + 30% organic traffic; -78% bounce.
Feb 2012 - May 2020
Brand Marketing Manager
Main duties : - Development and implementation of email marketing strategies aimed at the loyalty of partners and donors.- Management of national campaigns in the online environment.- Development and implementation of the business loyalty program (email marketing)- Unification, development and implementation of corporate identity.- Design and development of corporate digital communications.- Design of campaign materials for the online environment.- Design of diffusion materials and brand presence.- Management of online marketing agencies.
Oct 2010 - Jan 2012
Digital Marketing Freelance
Freelance
Oriented to professionals and small companies: Web design and monitoring.Email marketing Adwords management Communication plans and promotional actions in RRSS.
Jan 2008 - 2012
Art Director
Art Direction and creative development of both offline and online materials for diverse companies. As well as project management and customer management.
Mar 2008 - May 2010
6 education records
Paula Toral Garcia education
Master'S Degree, Marketing & Sales Analytics (Big Data Practice), Merit
Communication And Digital Marketing Master, Marketing, 8.9
Ba (Hons), Bachelor Of Arts
Curso De Sem Y Marketing Ppc, Publicidad En Buscadores Y Pago Por Clic, 8.6
Community Management, Social Media, 9
Programa Thepowermba, Business Expert - Gestión Y Administración De Empresas
FAQ
Frequently asked questions about Paula Toral Garcia
Quick answers generated from the profile data available on this page.
What company does Paula Toral Garcia work for?
Paula Toral Garcia works for Grupo Gaias Salud.
What is Paula Toral Garcia's role at Grupo Gaias Salud?
Paula Toral Garcia is listed as Chief Digital Officer | Specialist in digital strategy, digital marketing and project management. at Grupo Gaias Salud.
Where is Paula Toral Garcia based?
Paula Toral Garcia is based in A Coruña, Galicia, Spain while working with Grupo Gaias Salud.
What companies has Paula Toral Garcia worked for?
Paula Toral Garcia has worked for Grupo Gaias Salud, Litur, Agencia De Publicidad, Adresles, Fundación Igualdad Animal, and Asociación Española Contra El Cáncer (Aecc).
How can I contact Paula Toral Garcia?
You can use AeroLeads to view verified contact signals for Paula Toral Garcia at Grupo Gaias Salud, including work email, phone, and LinkedIn data when available.
What schools did Paula Toral Garcia attend?
Paula Toral Garcia holds Master'S Degree, Marketing & Sales Analytics (Big Data Practice), Merit from Msmk - Madrid School Of Marketing.
What skills is Paula Toral Garcia known for?
Paula Toral Garcia is listed with skills including Redes Sociales, Marketing Digital, Publicidad En Internet, Social Media, Seo, Marketing En Internet, Online Marketing, and Estrategia De Mercadotecnia.
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