Strategic Marketing Manager for a portfolio of B2B and B2C clients, with brand positioning and conversion objectives. Development of national and European market strategies.- Social media strategy and communication plan for each profile.- Analysis and monitoring of brand and product performance.- Web/blog content strategy and plan.- SEO positioning of brands and online shops.- Strategy and development of online presence in external digital channels, GMB, Linkedin, Social Networks... among others.- Development and management of campaigns in the digital environment, Social Networks, Google Ads, SEM... among others.

Responsible for the implementation and development of the Marketing and Development department in Spain. Leadership of a new marketing and recruitment strategy. Responsibilities and milestones:- Creation of the new strategic marketing and recruitment plan for the organisation in Spain.- Integrated marketing and advertising management, international coordination of internal and external teams. Implementation of new platforms.- Analysis of recruitment opportunities and new products: +167% conversion in the first two years.- Optimization and strategy of off and on channels, web, social networks, email marketing, etc. +285% conversion rate.- Customer portfolio scoring, potential analysis and development of strategies to increase value and customer knowledge. +86% Average monthly gift.

Key responsibilities:- Digital marketing plan. Definition and strategic development.- Coordination of agencies and partners. Selection and hiring.- Digital budget management and control. Analysis, evaluation and reporting of performance. - Management and coordination of the digital media plan.- Project management. Coordination of digital projects with interdepartmental teams. - Planning and coordination of 360º Brand and Performance campaigns. Ex: ”Llámalo Cáncer” (2019-2020) - Definition of UX in our channels and generation of products and services. Evolution and functional improvements of “Respirapp''.- Define and implement the loyalty strategy.Some milestones:- Implementation of the digital loyalty plan. A customer-centric strategic approach. Engagement growth + 175%- P2P Fundraising. A new fundraising platform based on the active participation of the user. Annual ROI 49%- Respirapp. Digitization of the smoking cessation program, in app format. With a multidisciplinary team to guarantee the integrity of the program. Objective: triple the number of beneficiaries. + 235% vs target- International marketing strategy and coordination of the World Cancer Research Day campaign. +358,000 leads - Trending topic 2017 and 2018- UX and CRO strategy for the Breast Cancer campaign ecommerce. Campaign ROAS: 268%- Strategy and management of the global digital media plan, branding and performance. + 23% over target, 35% average CR, 37% traffic in the first semester.- Analysis, definition and implementation of the Inbound Marketing strategy. Average annual growth of 62%.- SEO strategy for re-positioning of the web. The challenge: recovering the drop in visibility after migration. 8.4 visibility points in 6 months, above the target of 6.5; + 30% organic traffic; -78% bounce.

Main duties : - Development and implementation of email marketing strategies aimed at the loyalty of partners and donors.- Management of national campaigns in the online environment.- Development and implementation of the business loyalty program (email marketing)- Unification, development and implementation of corporate identity.- Design and development of corporate digital communications.- Design of campaign materials for the online environment.- Design of diffusion materials and brand presence.- Management of online marketing agencies.

Oriented to professionals and small companies: Web design and monitoring.Email marketing Adwords management Communication plans and promotional actions in RRSS.

Art Direction and creative development of both offline and online materials for diverse companies. As well as project management and customer management.