Paula Ubeda Email & Phone Number

Aalst, Flemish Region, Belgium

As a Marketing Campaign Manager, i'm responsible for: -Plan, develop, and execute marketing campaigns, including social media, email campaigns, webinars, and other digital programs that feed our sales teams with qualified leads-Own the webinar program from concept through to promotion, logistics, and follow-up-Manage the content calendar contributing to sourcing topics and creating original content, as well as setting and measuring goals for increasing our reach-Lead weekly meetings to maintain the marketing team engaged and up-to-date on ongoing campaigns-Manage CHILI publish's participation in international events-Offer support to reach quarterly OKRs-Produce online content and marketing copy by leading a team of copywriters and editors topromote our product

Aalst, Flemish Region, Belgium

At CHILI publish, we develop creative automation technology that simplifies and automates graphic design. CHILI publisher is the most advanced and flexible document editing solution which runs in the browser, converts static documents from InDesign® and Illustrator® into smart templates, and fits seamlessly into any solution. With our user-friendly online editor, anyone can create ready-to-use artwork in seconds for virtually any print process and/or digital platform. We free graphic designers of boring, repetitive work. We let brands (and their in-house agencies), agencies and printers of any size produce graphics more efficiently, regardless of their market or industry. CHILI publisher is the preferred creative automation tool for over 250 companies globally including Mars, Philips, HH Global, Oliver Marketing,… and can easily integrate with all your existing marketing automation, eCommerce, CRM, Workflows, DAM or PIM solutions. Allowing companies to make the most out of their campaigns by fully using (customer) data in their graphics. My responsibilities as a Marketing Assistant consisted of: -Managed the company's social media channels-Set up email campaigns in HubSpot to promote webinars, content, and product updates-Contributed to the HR marketing and employer branding initiatives to attract qualified talent-Collected information and data to produce consolidated monthly campaign metrics-Coordinated and executed the webinar strategy-Reviewed content produced by our team of writers to maintain our high-quality contentstandard

Brussels Metropolitan Area

The Spanish Chamber of Commerce is the local contact point to promote the development of trade and investments between Spain, Belgium and Luxembourg. My responsibility is to support and advise Spanish companies willing to export to and work with companies in Belgium and Luxembourg.Responsible for the external communication and promotion of the European programme Erasmus for Young Entrepreneurs with the objective of promoting entrepreneurship in Europe. Among other commercial activities:-Creation of relevant and original content across social media platforms and on the website-Responsible for the communication strategy to promote European projects internationally-Set up of the biweekly multilingual newsletter with fresh content to our data base- Planning of initial actions for access to the markets and the search for potential partners through market research- Initiation and establishment of potential relationship with new clients, suppliers, and partners - Organization and attendance to online commercial shows with the aim to foster commercial cooperation between Spanish and companies in the Belux- Coordination of events and webinars related to European Institutions

Brussels Area, Belgium

VLAIO, the local point of the Flemish government for all the SMEs and entrepreneurs in Flanders, helps businesses innovate and grow on an international scale. We are part of the world’s largest support network for small and medium-sized enterprises (SMEs) with international ambitions and we offer advice and support to promote international growth, international partnerships, and entrepreneurship and innovation. My responsibilities as a Marketing Specialist were: -Assisted in the organization and promotion of business networking events-Managed the social media channels of the company to increase awareness amongst BelgianSMEs-Established the content strategy in coordination with European institutions-Contributed to the creation of a newsletter distributed internationally-Created customer testimonials shared on the website

Online

Happy Hour Spanish is an online Spanish academy publishing relevant blogs for Spanish learners. My responsibilities as a content creator are: -Creation of interesting and SEO optimized articles with country-specific and Spanish language information for Spanish learners. -Conduct keyword research to identify marketing trends and consumer interests.-Research industry-related topics-Identification of customers' needs and recommendation of new topics for the blog.

Barcelona, Catalonia, Spain

Formulated and implemented marketing and communication strategies to build brand recognition and customer loyalty.Design from scratch the marketing strategy, including: -Content calendar-Emailing campaign -Website development-Brand story and personality -Brand management-Affiliate marketing strategy-Cooperations with relevant vegan associations, personalities, influencers-Customer experience management

Rotterdam Area, Netherlands

Promoted from previous position due to outstanding performance with responsibilities including, optimising content across 9 websites, training and managing a team of SEO copywriters. -Generated an overall 80% increase of organic visitors through content SEO copywriting strategies and keyword research.-Achieved high-ranking placements in search results for relevant keywords in different languages.-Increased website performance by troubleshooting errors via Google Search Console and Screaming Frog.-Monitored website performance by using Google Analytics and adjusted campaigns as needed. Results included a 190% growth in leads and a 90% increase in organic traffic on the Spanish website.

Rotterdam Area, Netherlands

Sole Spanish member of a team charged with growing an online platform internationally in the Global Removals Industry, through SEO copywriting.-Learned the basics of WordPress and SEO techniques, achieving a 90% platform growth in leads in 1 year.-Developed and implemented SEO copywriting strategies based on strategic keyword research using SEO Rank Monitor and Majestic.-Collaborated with the Marketing Manager to create the Spanish PPC campaigns on Google Adwords.-Generated and implemented link building campaigns based on competitive analysis and identified market opportunities.Results: platform growth of 90% and 103% increase in leads and organic traffic, respectively.

Valencia, España

EMT Valencia is the public transport company within the area of Valencia and is in charge of the transportation of all the citizens. ▪ Informed about and promoted all the changes the Valencian transport network has suffered to both existing and potential customers.▪ Increased the use of public transport in the city through targeted promotional marketing campaigns strategies and face to face discussions.

Valencia, España

-Helped customers to find a suitable package holiday or to plan an independent travel.-Checked the availability of the chosen holiday by telephone or computer.-Managed bookings using a computer system.-Collected deposits (a portion of payment) and filled in booking forms.-Contacted customers when their tickets arrive, and collected final payments.-Informed customers of any changes such as cancelled flights, and arranging alternatives.

Master Of Business Administration - Mba, Strategic Marketing Management

Business Internationalisation & International Trade

Digital Marketing

Bachelor Of Business Administration (Bba), Business Administration And Management, General, 7,80

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services, 7,13

Activities and Societies: Erasmus Student Network LeuvenErasmus Exchange Programme