Chief Marketing Officer | AI Marketing Expert | Media Founder13+ years in Marketing as a Chief Marketing Officer/Product Marketing Manager.7+ years of experience in Head of Marketing Roles in product companies, SaaS, start-ups (appdev/blockchain/crypto/AI), and service companies.Launched 3 startups from scratch to the UK/US/EU markets and experienced product solution selling in collaboration with agencies.Launched 3 successful social-media projects with a total audience of 5 000 000 readers.Digital media landscape and experience in US, UK, and European digital advertising markets.B2B and B2C markets.Experienced content creator for Medium, Quora, Clutch, G2, GoodFirms, Manifest and others.Experienced driving significant revenue growth through scaled marketing programs and materials within fast-growing advertising platforms: Google Ads, LinkedIn, Meta, Telegram Ads.Team management skills:Has created and led global and local marketing teams of 5 to 60 specialists including hiring, onboarding, and creating mentoring and coaching programs.Expert knowledge of digital/mobile marketing, SEO, PPC, content marketing, marketing strategy development and analytics.English - C1, Polish - B2
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AdvisorTimetick Aug 2024 - PresentLos Angeles, Ca, Us -
Head Of MarketingStealth Startup Dec 2014 - PresentMountain View, Wy, UsCreated and promoted 4 local Social Media projects with a total reach of up to 10 mln people.- Successful media on Facebook, Instagram, TikTok, Twitter, Telegram- Viral content creation- Team hiring, Mentoring, Leadership- Partnership Management- Financing and Advertising, Budget management- Advertisers Brands Native PR Integrations -
Head Of MarketingSensemitter Sep 2023 - Jun 2024Accountable for the analytical neuromarketing product for FMCG and game/app dev. Introduced a new product in a competitive industry to the EMEA and South Asia markets.Implemented global strategy and budgets within growth/marketing from scratch:- Positioning, segmentation, strategy, working funnels bringing SQL Enterprise level- Performance marketing (paid social, paid search, programmatic, SEO, CRM, affiliates incl. influencers)- Customer development (user interviews and personal feedback collection)Head of marketing department (team of 5+): - Built the whole marketing team and marketing processes- International growth and expansion, Growth/Marketing Intelligence, Digital, Brand, Customer Experience & Care -
CmoAltoros Apr 2019 - Aug 2023Pleasanton, California, UsService company in the US/EU markets in fintech/retail/healthcare/e-commerce/insurance domains, up to 400 employees.- Built an end-to-end marketing analytics system, supported, improved, and grew all marketing activities: lead generation, marketing automation, sales funnels, marketing campaigns, etc.- Managed marketing teams - Lead Gen/SDR, Sales/Presales, Digital Marketing, PR and up to 60 employees. Created & updated KPIs, integrated retention and motivation processes, hiring, onboarding, and resources optimization.- Hands-on review and conversion improvement at funnel stages, planning and budgeting, and determining forecasts, and targets. Followed the company's goals, developed marketing strategies, provided marketing KPIs to support them, and reached & grew those KPIs- Implemented AI in work processesArchived:- Cut marketing operational costs by 30%;- Multiplied revenue x2,5. -
Country ManagerSquid App Jun 2017 - Jun 2019Stockholm, Se- Product management- Mobile app promotion- Local media partnerships- Product metrics- Content management- UX improvement -
Head Of MarketingPlatform.Io May 2017 - Mar 2019Limassol, Cyprus, CyAccountable for launch and promotion of a startup adtech SaaS product. Introduced to a new emerging advertising market and reached exponential user base and revenue growth.Implemented agile strategy and budget:- Positioning, segmentation, tactics- Performance marketing (paid social, paid search, programmatic, SEO, CRM, affiliates incl. influencers)- Customer development (user interviews and personal feedback collection)- Content marketing and SEO, that brought company website to 1st page in 1 monthHead of marketing department (team of 3+): - Built the whole marketing team and marketing processes -
Marketing SpecialistAlconost Aug 2013 - Apr 2017Alexandria, Virginia, Us- Marketing activities management- PPC Meta advertising lead generation campaigns- Social Media Management- International conferences and events promotion and business development- E-mail marketing including nurturing funnels and cold outreach -
Editor-In-ChiefLentach (@Oldlentach) Mar 2014 - Mar 2016Content creation and team management for one of the most popular liberal meme-media in Russia- Team mentoring- Viral content creation- Fact checking and research- Raw data monitoring- Visual content creation
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SmmItransition Apr 2012 - Aug 2014Decatur, Georgia, UsInformational support, SMM, PPC and media campaign management for a cycle of PR/HR events:- Graphic design- Content creation and management- Partnership management- Media placement- Pay per click advertising and lead generation -
Digital Marketer, Designer, SmmBusiness Alliance Of Information Systems (24Shop.By) Dec 2011 - Aug 2013
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SmmAgt Belarus May 2011 - Jul 2012
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Seo, CopywriterBuiness Alians Of Information Systems (24Shop.By) May 2011 - Dec 2011
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Copywriter, Smm, EnterpreterFreelance Mar 2010 - May 2011
Ihar P. Education Details
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Cim | The Chartered Institute Of MarketingDiploma In Professional Marketing -
Belarusian National Technical UniversityBusiness/Managerial Economics
Frequently Asked Questions about Ihar P.
What company does Ihar P. work for?
Ihar P. works for Timetick
What is Ihar P.'s role at the current company?
Ihar P.'s current role is Hands-on Chief Marketing Officer.
What schools did Ihar P. attend?
Ihar P. attended Cim | The Chartered Institute Of Marketing, Belarusian National Technical University.
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