Desarrollo y ejecución de estrategias para optimizar la relación con el cliente. - Análisis de Datos para identificar patrones y comportamientos de los usuarios- Definición de Estrategias para mejorar la retención de clientes, la satisfacción y el valor del ciclo de vida del cliente.- Implementación de Herramientas asegurando que se adapte a las necesidades de la empresa.- Capacitación y Soporte asegurando que todos comprendan cómo aprovechar la herramienta para mejorar la relación con los clientes.- Seguimiento continuo del rendimiento de las estrategias implementadas y ajuste necesario para maximizar la efectividad.- Diseño y gestión de campañas de marketing automatizadas basadas en la información del CRM, segmentando adecuadamente a los clientes.-Reporting y Análisis de Resultados

Gestión integral, desde relaciones comerciales, contratación, producción hasta contabilidad.

Funciones administrativas y financieras, gestión comercial, control de operaciones, análisis de mercado.

Desarrollo del plan de comunicación en medios on/off lineGestión de redes socialesGestion CRM de la base de clientesDiseño y creación de materiales corporativos Gestión de patrocinadores

Reporting directly to CM & HQ (Barcelona)Leader of a 3-people team. Helped with candidate selection and team creation from scratch.Main competences and duties: - Responsible for maintaining the high status of the venue through exclusive customer service offerings as well as entertainment alternatives - Responsible for implementing and executing action plans which deliver successfull under shortened deadlines - Developing action plans that shorten timmings and manage priority of team tasks. - Planing and managing department budget under eficiency standards and resources optimization.Marketing:Develop annual marketing plan on/off line. Responsible for defining strategy and communications plan.Evolved the brand to the internet era through digital transformation - SEO/SEM & SM channelsCRM strict managementSupervision and management of agreements with mediaSales:Agreements with both local and international partnersDirect customer relations with VIP and Top customersStrong F&B focusEvents management (private and public)Results analysis & evaluationDealings and negotiations with suppliersEvents: Concept creation, briefing, contracting and developmentSupplier management and evaluationBudget controlCoordination with all above involved, 360 viewPress releases and media coverageFast and efficient decision making and instant incident resolution.- Focused on making every event an experience.

Develop Mktg campaigns (ATL/BTL), promos, events, street marketing, KPI´s, events and sponsorships. Analyze the market and trends. Development of annual Mktg Plans for all channels (retail, specialists, online)Lead the Marketing Dpt (including Field Account Managers Team)Maximize the sell in, sell out and sell through.Taking care of everything that happens from the time the product is conceived until it is actually in the customer´s hands.

Budget controlDesign of pos/campaigns/displays.Support to PR Team.(press releases, media actions, SM strategy and results, influencers/ambassadors agreements)Spaces and special actions agreements with e/retailersMeetings with Mktg Managers of our clients.Helping to lead TomTom to the Top Market position in sales of sportwatches in Spain.Combining a best in class in store and digital experience.

Start as internal employeeLeading the Field Account Managers team and coaching themLiasing with upper management ensuring sales target are metAnalysing current marketplace and feeding back important market and competitive information.Training sales team on sales techniques, administration and product.Manage all materials at the Point of Sale (design, production, logistics, follow up)Local events & Sponsorships Suppliers managementDirect report to GM

External support through temporary agencyMktg documents localization & adaptation (EN-ES)Internal process controlAlso support to PR & Comms Dpt.Consumer division

Events planning assistance on several events

New customer acquisition. Follow up and loyalty programs. Design and implementation of strategic sales plan that expands company´s customer base and ensure it´s strong presence on the market.Integral planning of events and incentives Marketing and Communication departmenst supportAchieving growth and sales targets.

Direct sale of the venue for Meetings, Incentives, Conferences and Events.Integral event planningCoordination of all areas implicated Suppliers management (catering, extra staff, audiovisuals, etc.)

Design, planning and execution of all type of events at the premises (product launches, meetings, corporate events, weddings, etc.)Suppliers selection and contractingLogistics coordination- Gestión administrativa y contable:Actualización de bases de datos, redacción y envío de mailing. Gestion y contratación de espacio publicitarios en distintos medios.Gestion y coordinación del área de producción gráfica (selección de formatos, control de calidad, impresiones, etc.)Control de cuentas, elaboración de facturas, abonos, confección de informes periódicos y cartera comercial.