Paula A Fernandes Email & Phone Number

Santiago, Cl

Chile

Part of the Growth team, responsible for designing, implementing and optimizing digital marketing strategies to drive the company's growth and visibility, developing and executing digital marketing strategies to increase brand visibility and growth.Manage and optimize Google Ads campaigns to maximize ROI by using HubSpot as a marketing automation tool to create, manage, and analyze campaigns.Generation of qualified leads using various digital marketing tactics, market and competitor analysis to identify growth opportunities, optimization of digital content, including landing pages, blogs, emails, and social media.Monitoring the performance of marketing campaigns using analysis tools and key metrics.

Región Metropolitana De Santiago, Chile

Región Metropolitana De Santiago, Chile

- Account management and communication with strategic clients. - Global domain registration and management. - Zendesk management using Portuguese, English and Spanish communication. Customer success, attention and retention, building of a trusty relationship with the client. - Achievements: construction of solid relationships with registers from different countries, such as Brazil, Belgium, Pakistan, Costa Rica, etc.

Región Metropolitana De Santiago, Chile

-I managed Google Ads Search, SEM and Facebook Ads search campaigns on social networks for non-profit institutions.-Managed email marketing campaigns and also data analysis using SEO and digital marketing tools to monitor KPIs.-I carried out market research and developed communication strategies and the implementation of marketing, email marketing and social media campaigns specific to this area.-Together with the graphic design team, I managed the strategies and creation of content for social networks.-SEO, SEM, search engine optimization, content marketing, Social media Marketing, Google analytics, Email Marketing, PPC (pay per click), Adwords and Marketing automation.

Chile

-Implemented the Marketing area at Novotel Vitacura and Hotel Mercure Santiago- Developed the offline campaigns and online campaigns reporting to the General Manager of the Accor Latam chain.- Managed the social networks Instagram and Facebook Ads with content strategy.- Managed the customer database and the automation of email Marketing campaigns using Mailchimp.Website and content analysis - Digital diagnosis and optimization.- Commercial analysis and sales channels using digital tools from Booking and Expedia- Achievements: Implementation of all specific digital tools for indirect sales channels in Accor hotels, generating increased sales through digital campaigns on the Booking.com and Expedia platforms.

Santiago Province, Chile

Developed commercial strategies on the Booking web platform to optimize customer results using digital marketing strategies.I trained users from Brazil and South America to actively use the resources of the web platform using content strategy and Digital Marketing resources such as SEO, content optimization, keywords, keywords, backlinks, etc.Managed presentations and arguments with clients for lead generation, who are interested in increasing their online visibility.Guided the client to boost and close sales using the Revenue Management platform aimed at rate definition and optimization strategies.Global support: active or reactive communication with clients to offer alternative solutions, meeting customer satisfaction KPIs.Achievements: Satisfaction and retention of the company's clients, development of effective communication and exclusive attention focused on achieving results.

Santiago De Chile

Responsible for promoting the company's courses and conferences and supporting the sales team. • Supported operational, communication and commercial activities at events.• Managed statistics and database for future events.Achievements: Contributed to increasing the participation of Brazilian companies in events in Chile and Peru through contact with potential customers and the creation of a regional database.

São José Dos Campos Area, Brazil

• Management and negotiation of prices, conditions and terms, selection of suppliers, selection of suppliers, monitoring of the billing and delivery process, support for commercial management.• Analyzed the Sao Paulo market to find new suppliers, generated budgets with quality and competitive prices, achieving successful negotiations and convenient conditions for the company's objectives.

Parque Technológico Univap Sjcampos

Implementation of the company's Advertising and Marketing area, managing strategies, advertising materials, visual brand identity and website content estrategy aimed at laboratories and clinical analyses.- Management of quality indicators, participation in Scientific Congresses, commercial support managing customer contact and budget preparation.

São José Dos Campos Area, Brazil

• Responsible for corporate relationships with clients to gather information to plan and execute advertising and marketing campaigns, selection and management of media and graphic production.

Administracion En Marketing, Marketing/Marketing Management, General

Curso de postgrado y perfeccionamiento en estratégias de Marketing y gestión de Marketing, total: 2 años.

2, Administration, Arts

Activities and Societies: Design, Arts, Communication, Marketing, FinancesUniversity in São Paulo, Course: Advertising - Specialization.

Advertising /Marketing, Marketing/Gestión De Marketing, General