General Manager
Current
Irmãs Hospitaleiras Portugal- Unidade De Saúde Do Bom Jesus
Aug 2024 - Present
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Paula Gomes Email & Phone Number
Marketing Director | Chief Marketing Officer | Head of Marketing | Sustainability | Business unit Manager | Country Manager | FMCG
at
Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus
Role
Marketing Director | Chief Marketing Officer | Head of Marketing | Sustainability | Business unit Manager | Country Manager | FMCG
Location
Vila Nova De Gaia, Porto, Portugal
Who is Paula Gomes? Overview
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Quick answer
Paula Gomes is listed as Marketing Director | Chief Marketing Officer | Head of Marketing | Sustainability | Business unit Manager | Country Manager | FMCG at Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus, based in Vila Nova De Gaia, Porto, Portugal. AeroLeads shows a matched LinkedIn profile for Paula Gomes.
Paula Gomes previously worked as General Manager at Irmãs Hospitaleiras Portugal- Unidade De Saúde Do Bom Jesus and Consultant at Consultoria. Paula Gomes holds Executive, Communication For Influence And Impact from University Of Cambridge.
Profile bio
About Paula Gomes
My purpose is to build positive brands that inspire people and create value. I believe that brands with an authentic purpose, bring business prosperity, a fairer society and a more sustainable world. Simultaneously, they created internal enthusiasm and commitment as well as a positive relationship with stakeholders. The enthusiasm is even greater when brands help bring one's own purpose to life. This was the case for me.As a People and a Business Builder, I have extensive experience as a marketing director and a board member for the Portuguese and Italian markets in the FMCG category, developed high-performing teams and transformed local and global brands into leading and purposeful brands. By combining big-picture thinking with rigorous execution, I design and implement growth strategies, mobilizing others with a shared sense of purpose.Passionate about innovation that enhances people’s lives and business. I have a valuable experience in leading complex projects with multifunctional teams, such as improving profitability, creating sustainability programs and launching new categories into the market. My true passion lies in developing people and building meaningful and profitable businesses.email: paulagomesbotelho1@gmail.comSkills: P&L management | Strategy Formulation |Team leadership | Brand builder | Innovation | Category and portfolio development | Pricing and promotion management | Local and international brands management (strategy& activation) | Brand and corporate Communication (off-line and on-line) | Media strategy | Sustainability management- ESG| External Partnerships Management | Public relations and crisis management
Current workplace
Paula Gomes's current company
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Irmãs Hospitaleiras Portugal- Unidade De Saúde Do Bom Jesus
6 roles · 31 years
Paula Gomes work experience
A career timeline built from the work history available for this profile.
Consultant
Consultoria
Jul 2023 - Jul 2024
Marketing Director For Portugal & Italy
Marketing Director Portugal accumulating Italy since 2020Member of Board TeamManaged a team of 13 people (11 in Portugal and 2 in Italy)>> Made a strong contribution to the medium-term strategic business plan, and the daily Company P&L management, defining and implementing company and brands strategies to reach the business growth targets.>>Crafted brand identities to capture #1 category positions: - Terra Nostra, a sustainable green brand- Launched grazing dairy products grounded in a unique sustainability program, the Happy Cows program, with shared value creation (business & planet); - Turned Limiano into a leading love brand from a regional brand. Built Limiano brand identity with consistent communication and activation over the years, emphasizing product and family authenticity; - Created the healthy lanches strategy, encouraging the mum's habit of adding Vaca que ri cheese and Babybel in Kid's lanche in partnership with nutritionists; - Expanded the business by entering the new fruit category for the company and built GoGo SqueeZ brand, from the ground up, driving its growth and profitability.>> Engaged and developed marketing teams, boosting performance and happiness,>> Led Media transformation with a digital-era organization ensuring the effectiveness of media investment.>> Built positive innovation, delivering incremental value to consumers and business.>> Worked together with sales and finance teams, with the objective to deliver the most efficient pricing and promotional strategy (for Bel, customers and consumers).>> Led of Environmental, Social, Governance team, providing guidance to reach the company’s sustainable development goals.
Sep 2001 - May 2023
Senior Brand Manager
Defined and implemented the go-to-market brand strategy of Limiano. Reported to marketing director.* I led the launch of Limiano slices of the ball and Terra Nostra slices, the first movers in cheese slices in Portugal - still today, they are the growth engine of the company.* I led the innovation team for the production transition of Limiano cheese from Ponte de Lima to Vale de Cambra plant, while also spearheading the impactful communication "Aprovado por maioria".
1996 - Aug 2001
Sales Controller
Responsible to deliver actionable insights from the market & customers to foster growth. Leader of SAP, SD module, implementation. Reported to sales director.
Jun 1994 - 1996
Brand Manager
Responsible to manage and implement the brand plan of Nobre. Reported to the marketing director.
Jan 1993 - May 1994
5 education records
Paula Gomes education
Executive, Communication For Influence And Impact
Executive Education, Sustainability- Become A Purposeful Leader
Leadership
Master Of Business Administration - Mba
European University
Food Engineering, Escola Superior De Biotecnologia
FAQ
Frequently asked questions about Paula Gomes
Quick answers generated from the profile data available on this page.
What company does Paula Gomes work for?
Paula Gomes works for Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus.
What is Paula Gomes's role at Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus?
Paula Gomes is listed as Marketing Director | Chief Marketing Officer | Head of Marketing | Sustainability | Business unit Manager | Country Manager | FMCG at Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus.
Where is Paula Gomes based?
Paula Gomes is based in Vila Nova De Gaia, Porto, Portugal while working with Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus.
What companies has Paula Gomes worked for?
Paula Gomes has worked for Irmãs Hospitaleiras Portugal- Unidade De Saúde Do Bom Jesus, Consultoria, Fromageries Bel, and Nobre Alimentação.
How can I contact Paula Gomes?
You can use AeroLeads to view verified contact signals for Paula Gomes at Irmãs Hospitaleiras Portugal- unidade de saúde do Bom Jesus, including work email, phone, and LinkedIn data when available.
What schools did Paula Gomes attend?
Paula Gomes holds Executive, Communication For Influence And Impact from University Of Cambridge.
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