Paula Gomes Email and Phone Number

Marketing Director Portugal accumulating Italy since 2020Member of Board TeamManaged a team of 13 people (11 in Portugal and 2 in Italy)>> Made a strong contribution to the medium-term strategic business plan, and the daily Company P&L management, defining and implementing company and brands strategies to reach the business growth targets.>>Crafted brand identities to capture #1 category positions: - Terra Nostra, a sustainable green brand- Launched grazing dairy products grounded in a unique sustainability program, the Happy Cows program, with shared value creation (business & planet); - Turned Limiano into a leading love brand from a regional brand. Built Limiano brand identity with consistent communication and activation over the years, emphasizing product and family authenticity; - Created the healthy lanches strategy, encouraging the mum's habit of adding Vaca que ri cheese and Babybel in Kid's lanche in partnership with nutritionists; - Expanded the business by entering the new fruit category for the company and built GoGo SqueeZ brand, from the ground up, driving its growth and profitability.>> Engaged and developed marketing teams, boosting performance and happiness,>> Led Media transformation with a digital-era organization ensuring the effectiveness of media investment.>> Built positive innovation, delivering incremental value to consumers and business.>> Worked together with sales and finance teams, with the objective to deliver the most efficient pricing and promotional strategy (for Bel, customers and consumers).>> Led of Environmental, Social, Governance team, providing guidance to reach the company’s sustainable development goals.

Defined and implemented the go-to-market brand strategy of Limiano. Reported to marketing director.* I led the launch of Limiano slices of the ball and Terra Nostra slices, the first movers in cheese slices in Portugal - still today, they are the growth engine of the company.* I led the innovation team for the production transition of Limiano cheese from Ponte de Lima to Vale de Cambra plant, while also spearheading the impactful communication "Aprovado por maioria".

Responsible to deliver actionable insights from the market & customers to foster growth. Leader of SAP, SD module, implementation. Reported to sales director.

Responsible to manage and implement the brand plan of Nobre. Reported to the marketing director.