Dr. Paula Zobisch Email & Phone Number

Broken Arrow, Ok, Us

United States

Broken Arrow, Ok

Identify and profile distinct groups of potential customers of a specific business or industry by utilizing demographic, psychographics and behavioral differences among buyers;Construct customized research questionnaires or other research vehicles in order to determine industry and/or market trends and product demands;Design a marketing strategy from compiled research data in order to increase a company’s market share or launch a new product.

San Diego, Ca

Provides support to academic programs, academic discipline.Participates in peer review and mentoring.Participates in remote and on-site meetings.Engages in scholarly activities to include publishing, research, and/or presentations.Participates in curriculum development.Participates in program reviews for academic degree programs.

Maintained the highest production and quality standards while pursuing a Master’s in Business Administration and raising a family as a single parent.Conducted primary research and reported the results to the 3M Company; as a result, this research was used in the design of a new product.Successfully introduced new product to existing customers as well as new targeted market segments. This resulted in a market share of 65% over a period of 18 months.Investigated the possibility of increased market penetration of an existing product line for a new market segment; this resulted in an increase of market share of 24% over a six-month period.Analyzed primary research, determined and implemented an overall company marketing strategy that increased company sales by 45% in 1999.Supervised and coordinated project management of the installation of a product line that included eight divisions of a major company.Successfully created a direct mail campaign which increased market share that resulted in an 18% increase over a six-month period.Created all promotional material including a company brochure, flyers, and all written correspondence regarding the promotions of all product lines. This resulted in a greater reader response for the products and services.Developed the company mission statement.Successfully negotiated contracts with major accounts that were competitively priced, covered company operating expenses such as freight, and increased shareholder returns.Developed a product training program for customers that resulted in a reduction of service calls at an approximate company savings of 16% over a one-year period. This also resulted in improved product performance and increased customer satisfaction.Mentored and guided company personnel through the explosion of company growth.Effectively trained and mentored new sales people throughout the United States within the 3M-dealer network.

Doctor Of Philosophy (Ph.D.), Adult Education And Online Training, 4.0

Master Of Organizational Development & Leadership, Innovation & Entrepreneurship, 4.0

Master Of Business Administration (Mba), Marketing, 3.4

Bachelor'S Degree, Marketing, 3.92

Associate Of Science (A.S.), Accounting