Designer, ethnographer, trend forecaster, strategist, authorPaula is a leading expert in global consumption and a respected authority in consumer behaviour and product interaction – past, present and future. Founder of research and creative consultancy agency TheOverworld she has over 15 years of experience travelling the world researching people’s everyday lives and uncovering insights envisioning products, brands and services for the likes of Google Creative Lab, Starbucks, McKinsey, R/GA and LG. As photographer and filmmaker she has also pioneered the ‘real people, real stories’ content approach. Camera in hand, Paula has evolved her ethnographic-documentary work into commercial campaigns such as the Nokia Connecting Series and directing the SKODA Octavia ‘Loved, not owned’ digital and print campaign.Former Director of Futures and Head of Research of Seymourpowell - for twelve years- she has created and developed their renowned ethnographic research offer that pioneered the field of design research.Her book "Every Thing We Touch: A 24hours Inventory of our lives" (by Penguin Random House in English and Mandarin) is an artistic portrayal of the daily physical footprint of over 60 unique individuals from around the world. The book entered the public consciousness, leading to national media interviews and appearances, photography and visual storytelling awards and art gallery exhibitions worldwide. For Jerusalem Design Week she created ‘A day in the life’ photographic series focusing on those who inhabit this city unfolding the complexity of habits, identity, globalisation and religion.She regularly delivers inspiring and thought-provoking keynote speeches at both corporate and academic events around the world and is invited to teach and jury at universities and international festivals, having also developed educational programmes for the V&A’ www.paulazuccotti.comhttp://every-thingwetouch.tumblr.com