General Manager Digital, Technology And Data
Sep 2020 - May 2023
AeroLeads people directory · profile
Paul Bailey Email & Phone Number
General Manager Digital Marketing, Technology and Data at Tourism Australia
1 work email found
@australia.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 86%
Role
General Manager Digital Marketing, Technology and Data at Tourism Australia
Location
Thornlands, Queensland, Australia
Who is Paul Bailey? Overview
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Quick answer
Paul Bailey is listed as General Manager Digital Marketing, Technology and Data at Tourism Australia based in Thornlands, Queensland, Australia. AeroLeads shows a work email signal at australia.com and a matched LinkedIn profile for Paul Bailey.
Paul Bailey previously worked as General Manager Digital, Technology and Data at Tourism Australia and General Manager Digital Strategy and Transformation at Tourism Australia. Paul Bailey holds Design Thinking Course from Macquarie University.
Company email context
Email format at australia.com
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{first_initial}{last}@australia.com
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Profile bio
About Paul Bailey
An engaging executive with deep experience in Digital, Ecommerce, Technology, Marketing and transformational change, with demonstrated ability to take strategy through to execution.Focused on customer experience, Paul has proven success in building highly skilled and motivated teams across all digital applications, including innovation, software development, design (UX), data insights, product management, digital marketing, cyber security, product sales, legal, finance and governance.
Listed skills include Digital Strategy, Digital Media, Mobile Marketing, Sem, and 22 others.
10 roles
Paul Bailey work experience
A career timeline built from the work history available for this profile.
General Manager Digital Strategy And Transformation
Feb 2019 - Sep 2020
Head Of Direct Strategy, Planning & Capability
Developed and delivered the organisation's new customer-facing technology across Woolworths loyalty brands, supported by a data and technology-led contact framework which ensures customers receive loyalty offers with appropriate frequency while being optimised to revenue goals.
Jan 2018 - Feb 2019
Group Manager Digital Marketing (Contract)
Responsible for the team and agency resources focused on driving growth across existing and new customer relationships – navigating upsell/cross-sell opportunities and portfolio management. Leveraging 1st Party, and 3rd party data across all digital touchpoints(owned, earned and paid) in the customer journey.
Jan 2017 - Jan 2018
Director, Marketing Technology (Consultant)
Working closely with the business partners to develop Technology and Digital Product solutions that build digital ecosystems that scale. Architecture and designs focused to support the growing changes across personalisation, 1st party data and performance media and in housing digital media buying, optimising, and reporting.
Sep 2016 - Jan 2017
Head Of Customer Acquisition And Brand
Developed the overall consumer strategy for online and offline acquisition marketing, with a strong focus on amaysims growth plan. My team and I coordinated and executed growth programs that enabled Brand market share growth and converting new users across a range of products.
Nov 2013 - Sep 2016
Online Performance Marketing Manager
My team and I were responsible to research and develop performance media programs and build and execution strategies across Display, SEM, SEO, Affiliates, Performance mobile marketing, using the latest technologies for CRO and MVT to deliver results across brand growth and product activations.
Aug 2011 - Oct 2013
Digital Director
Responsible for driving digital department growth through existing and new business and growing, coaching and mentoring a team of Digital Media, SEM and SEO specialists.
Aug 2008 - Aug 2011
Digital Account Director
Apr 2006 - Aug 2008
Search Engine Marketer
Jan 2005 - Nov 2005
4 education records
Paul Bailey education
Design Thinking Course
Macquarie University
Essentials Of Finance For Non-Finance Managers
Agsm @ Unsw Business School
Education record
Marketing Week Mini Mba With Mark Ritson
Education record
University Of South Carolina Aiken
FAQ
Frequently asked questions about Paul Bailey
Quick answers generated from the profile data available on this page.
What is Paul Bailey's role at their current company?
Paul Bailey is listed as General Manager Digital Marketing, Technology and Data at Tourism Australia.
What is Paul Bailey's email address?
AeroLeads has found 1 work email signal at @australia.com for Paul Bailey.
Where is Paul Bailey based?
Paul Bailey is based in Thornlands, Queensland, Australia.
What companies has Paul Bailey worked for?
Paul Bailey has worked for Tourism Australia, Woolworths Group, Telstra, Mindbox, and Amaysim Australia Pty Ltd.
How can I contact Paul Bailey?
You can use AeroLeads to view verified contact signals for Paul Bailey, including work email, phone, and LinkedIn data when available.
What schools did Paul Bailey attend?
Paul Bailey holds Design Thinking Course from Macquarie University.
What skills is Paul Bailey known for?
Paul Bailey is listed with skills including Digital Strategy, Digital Media, Mobile Marketing, Sem, Integrated Marketing, Social Media Marketing, Marketing Strategy, and Social Media.
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