Paul Bailey

Paul Bailey Email and Phone Number

General Manager Digital Marketing, Technology and Data at Tourism Australia
Paul Bailey's Location
Thornlands, Queensland, Australia, Australia
Paul Bailey's Contact Details

Paul Bailey personal email

About Paul Bailey

An engaging executive with deep experience in Digital, Ecommerce, Technology, Marketing and transformational change, with demonstrated ability to take strategy through to execution.Focused on customer experience, Paul has proven success in building highly skilled and motivated teams across all digital applications, including innovation, software development, design (UX), data insights, product management, digital marketing, cyber security, product sales, legal, finance and governance.

Paul Bailey's Current Company Details

General Manager Digital Marketing, Technology and Data at Tourism Australia
Paul Bailey Work Experience Details
  • Tourism Australia
    General Manager Digital, Technology And Data
    Tourism Australia Sep 2020 - May 2023
    Sydney, New South Wales, Au
  • Tourism Australia
    General Manager Digital Strategy And Transformation
    Tourism Australia Feb 2019 - Sep 2020
    Sydney, New South Wales, Au
  • Woolworths Group
    Head Of Direct Strategy, Planning & Capability
    Woolworths Group Jan 2018 - Feb 2019
    Bella Vista, Nsw, Au
    Developed and delivered the organisation's new customer-facing technology across Woolworths loyalty brands, supported by a data and technology-led contact framework which ensures customers receive loyalty offers with appropriate frequency while being optimised to revenue goals.
  • Telstra
    Group Manager Digital Marketing (Contract)
    Telstra Jan 2017 - Jan 2018
    Sydney, Nsw, Au
    Responsible for the team and agency resources focused on driving growth across existing and new customer relationships – navigating upsell/cross-sell opportunities and portfolio management. Leveraging 1st Party, and 3rd party data across all digital touchpoints(owned, earned and paid) in the customer journey.
  • Mindbox
    Director, Marketing Technology (Consultant)
    Mindbox Sep 2016 - Jan 2017
    Sydney, Nsw, Au
    Working closely with the business partners to develop Technology and Digital Product solutions that build digital ecosystems that scale. Architecture and designs focused to support the growing changes across personalisation, 1st party data and performance media and in housing digital media buying, optimising, and reporting.
  • Amaysim Australia Pty Ltd
    Head Of Customer Acquisition And Brand
    Amaysim Australia Pty Ltd Nov 2013 - Sep 2016
    Sydney, Nsw, Au
    Developed the overall consumer strategy for online and offline acquisition marketing, with a strong focus on amaysims growth plan. My team and I coordinated and executed growth programs that enabled Brand market share growth and converting new users across a range of products.
  • Amaysim Australia Pty Ltd
    Online Performance Marketing Manager
    Amaysim Australia Pty Ltd Aug 2011 - Oct 2013
    Sydney, Nsw, Au
    My team and I were responsible to research and develop performance media programs and build and execution strategies across Display, SEM, SEO, Affiliates, Performance mobile marketing, using the latest technologies for CRO and MVT to deliver results across brand growth and product activations.
  • 303
    Digital Director
    303 Aug 2008 - Aug 2011
    The Rocks, Nsw, Au
    Responsible for driving digital department growth through existing and new business and growing, coaching and mentoring a team of Digital Media, SEM and SEO specialists.
  • Zenith Optimedia / Publicis Media
    Digital Account Director
    Zenith Optimedia / Publicis Media Apr 2006 - Aug 2008
  • Nurun / Antfarm Interactive
    Search Engine Marketer
    Nurun / Antfarm Interactive Jan 2005 - Nov 2005
    Montreal , Québec, Ca

Paul Bailey Skills

Digital Strategy Digital Media Mobile Marketing Sem Integrated Marketing Social Media Marketing Marketing Strategy Social Media Online Marketing Email Marketing Analytics Web Analytics Strategy Ppc Seo Marketing Communications Competitive Analysis Marketing Mobile E Commerce Mobile Devices Creative Direction Digital Marketing Search Engine Marketing Omniture Creative Development

Paul Bailey Education Details

  • Macquarie University
    Macquarie University
    Design Thinking Course
  • Agsm @ Unsw Business School
    Agsm @ Unsw Business School
    Essentials Of Finance For Non-Finance Managers
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
  • University Of South Carolina Aiken
    University Of South Carolina Aiken

Frequently Asked Questions about Paul Bailey

What is Paul Bailey's role at the current company?

Paul Bailey's current role is General Manager Digital Marketing, Technology and Data at Tourism Australia.

What is Paul Bailey's email address?

Paul Bailey's email address is pa****@****.com.au

What schools did Paul Bailey attend?

Paul Bailey attended Macquarie University, Agsm @ Unsw Business School, Marketing Week Mini Mba With Mark Ritson, University Of South Carolina Aiken.

What skills is Paul Bailey known for?

Paul Bailey has skills like Digital Strategy, Digital Media, Mobile Marketing, Sem, Integrated Marketing, Social Media Marketing, Marketing Strategy, Social Media, Online Marketing, Email Marketing, Analytics, Web Analytics.

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