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An engaging executive with deep experience in Digital, Ecommerce, Technology, Marketing and transformational change, with demonstrated ability to take strategy through to execution.Focused on customer experience, Paul has proven success in building highly skilled and motivated teams across all digital applications, including innovation, software development, design (UX), data insights, product management, digital marketing, cyber security, product sales, legal, finance and governance.
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General Manager Digital, Technology And DataTourism Australia Sep 2020 - May 2023Sydney, New South Wales, Au -
General Manager Digital Strategy And TransformationTourism Australia Feb 2019 - Sep 2020Sydney, New South Wales, Au -
Head Of Direct Strategy, Planning & CapabilityWoolworths Group Jan 2018 - Feb 2019Bella Vista, Nsw, AuDeveloped and delivered the organisation's new customer-facing technology across Woolworths loyalty brands, supported by a data and technology-led contact framework which ensures customers receive loyalty offers with appropriate frequency while being optimised to revenue goals. -
Group Manager Digital Marketing (Contract)Telstra Jan 2017 - Jan 2018Sydney, Nsw, AuResponsible for the team and agency resources focused on driving growth across existing and new customer relationships – navigating upsell/cross-sell opportunities and portfolio management. Leveraging 1st Party, and 3rd party data across all digital touchpoints(owned, earned and paid) in the customer journey. -
Director, Marketing Technology (Consultant)Mindbox Sep 2016 - Jan 2017Sydney, Nsw, AuWorking closely with the business partners to develop Technology and Digital Product solutions that build digital ecosystems that scale. Architecture and designs focused to support the growing changes across personalisation, 1st party data and performance media and in housing digital media buying, optimising, and reporting. -
Head Of Customer Acquisition And BrandAmaysim Australia Pty Ltd Nov 2013 - Sep 2016Sydney, Nsw, AuDeveloped the overall consumer strategy for online and offline acquisition marketing, with a strong focus on amaysims growth plan. My team and I coordinated and executed growth programs that enabled Brand market share growth and converting new users across a range of products. -
Online Performance Marketing ManagerAmaysim Australia Pty Ltd Aug 2011 - Oct 2013Sydney, Nsw, AuMy team and I were responsible to research and develop performance media programs and build and execution strategies across Display, SEM, SEO, Affiliates, Performance mobile marketing, using the latest technologies for CRO and MVT to deliver results across brand growth and product activations. -
Digital Director303 Aug 2008 - Aug 2011The Rocks, Nsw, AuResponsible for driving digital department growth through existing and new business and growing, coaching and mentoring a team of Digital Media, SEM and SEO specialists. -
Digital Account DirectorZenith Optimedia / Publicis Media Apr 2006 - Aug 2008 -
Search Engine MarketerNurun / Antfarm Interactive Jan 2005 - Nov 2005Montreal , Québec, Ca
Paul Bailey Skills
Paul Bailey Education Details
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Macquarie UniversityDesign Thinking Course -
Agsm @ Unsw Business SchoolEssentials Of Finance For Non-Finance Managers -
Marketing Week Mini Mba With Mark Ritson -
University Of South Carolina Aiken
Frequently Asked Questions about Paul Bailey
What is Paul Bailey's role at the current company?
Paul Bailey's current role is General Manager Digital Marketing, Technology and Data at Tourism Australia.
What is Paul Bailey's email address?
Paul Bailey's email address is pa****@****.com.au
What schools did Paul Bailey attend?
Paul Bailey attended Macquarie University, Agsm @ Unsw Business School, Marketing Week Mini Mba With Mark Ritson, University Of South Carolina Aiken.
What skills is Paul Bailey known for?
Paul Bailey has skills like Digital Strategy, Digital Media, Mobile Marketing, Sem, Integrated Marketing, Social Media Marketing, Marketing Strategy, Social Media, Online Marketing, Email Marketing, Analytics, Web Analytics.
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