Paul Balsom

Paul Balsom Email and Phone Number

Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing. @ Balsom & Co.
Paul Balsom's Location
Nashville, Tennessee, United States, United States
Paul Balsom's Contact Details

Paul Balsom personal email

Paul Balsom phone numbers

About Paul Balsom

Currently serving clients as a Fractional CMO and advisor, I bring a specialized focus to growth marketing and marketing leadership. With expertise in devising potent marketing campaigns, my role encompasses shaping marketing strategies that amplify brand presence and drive revenue growth.With over 17 years of experience in B2B marketing and sales, I most recently served as the Chief Revenue Officer at High Tide Technologies, a leading provider of cloud-based solutions for water and wastewater management. I began my time with High Tide Technologies as the Director of Marketing & Sales and leading the company's marketing strategy, brand awareness, and revenue generation.I have completed the Leadership Accelerator and Difficult Conversations at Work certifications from Learning @ Morning Brew, and I have a BA in English and Film from Middle Tennessee State University. My core technical competencies include email marketing, content marketing, SEO, and website creation. I am passionate about creating innovative and engaging digital campaigns that attract and retain customers, and I have successfully managed the rebuild of four corporate websites during my career. In addition, I have built several websites personally, including a film review website that is still publishing professional posts.I enjoy working with a diverse and collaborative team, and I am always eager to learn new skills and best practices in the world of marketing and leadership.

Paul Balsom's Current Company Details
Balsom & Co.

Balsom & Co.

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Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
Paul Balsom Work Experience Details
  • Balsom & Co.
    Founder
    Balsom & Co. Feb 2024 - Present
    Nashville, Tennessee, United States
  • High Tide Technologies
    Chief Revenue Officer
    High Tide Technologies Jan 2022 - Feb 2024
    Nashville, Tennessee, United States
  • High Tide Technologies
    Director Of Marketing & Sales
    High Tide Technologies Mar 2015 - Apr 2022
  • High Tide Technologies
    Marketing Specialist
    High Tide Technologies Jun 2014 - Mar 2015
  • Adeptia
    Senior Digital Marketing Manager
    Adeptia Mar 2014 - Mar 2015
    Chicago, Illinois, United States
    • Managed rebuild of Adeptia.com website in 2014• Managed all content marketing, email communications, blogging, and webinars• Oversaw social media marketing strategy & execution• Produced marketing videos for web consumption• Contributed to corporate marketing & business strategy• Worked with creative agencies for graphic design & video production purposes
  • Shoppertrak
    Global Digital Marketing Manager
    Shoppertrak May 2011 - Mar 2014
    Chicago, Illinois, United States
    • Managed complete rebuild of ShopperTrak.com website in 2011• Managed redesign of ShopperTrak.com in 2014• Managed & executed all content marketing, email communications, and webinars• Managed global digital advertising campaigns in 7 languages• Created event marketing videos for public as well as web display• Managed international marketing teams to execute on global digital marketing strategy• Worked with creative agencies for graphic design & video production purposes• Managed all corporate blog activities – coordinating guest bloggers and write posts
  • Navteq
    Customer Marketing Specialist
    Navteq Aug 2008 - Mar 2011
    Chicago, Illinois, United States
    • Provided consultation & product strategy for wireless, personal navigation device (PND), and automotive companies
• Served as PND & Mobile Device Navigation Subject Matter Expert
• Strategized account planning in support of Sales
• Served as Social Media Subject Matter Expert
  • Cdw
    Sales Representative
    Cdw Mar 2008 - Aug 2008
    Chicago, Illinois, United States

Paul Balsom Skills

Salesforce.com Digital Marketing Product Management Marketing Product Marketing Social Media Marketing Social Media Marketing Strategy Market Research Business Development Account Management Advertising Marketing Communications Lead Generation Integrated Marketing Mobile Devices Direct Marketing Public Relations Marketing Management Mobile Marketing

Paul Balsom Education Details

Frequently Asked Questions about Paul Balsom

What company does Paul Balsom work for?

Paul Balsom works for Balsom & Co.

What is Paul Balsom's role at the current company?

Paul Balsom's current role is Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing..

What is Paul Balsom's email address?

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What is Paul Balsom's direct phone number?

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What schools did Paul Balsom attend?

Paul Balsom attended Middle Tennessee State University (Mtsu), College Of Dupage.

What are some of Paul Balsom's interests?

Paul Balsom has interest in Writing, Technology, Traveling, Social Networking, Sports, Music, Film.

What skills is Paul Balsom known for?

Paul Balsom has skills like Salesforce.com, Digital Marketing, Product Management, Marketing, Product Marketing, Social Media Marketing, Social Media, Marketing Strategy, Market Research, Business Development, Account Management, Advertising.

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