Paul Barnhill Email & Phone Number

Nashville, Tn, Us

Solo freelance copywriting for a variety of client and product categories as diverse as electric guitars, deli salads, hot tubs, and healthcare. I demonstrate the skills, experience, and ability to adapt to new industries, brands, and business strategy initiatives. I work to develop ideas for creative media content in —• Web video scripts • Email communications • B2B collateral • Marketing materials• Website text • Broadcast ads • Print ads • Speeches — Conceived and executed digital, print, and radio campaigns for Gibson Guitar aimed directly at men in mid-life who might otherwise purchase a motorcycle or sports car to recapture their youth and virility. Contributed to sales increases of 28% that led to extended backorders, requiring the company to add a 2nd shift at the Gibson plant. — Improved perceived value and brand positioning for Morgan Spas by writing copy and managing the production of a behind-the-scenes web video that displayed hand-craftsmanship and durable construction at their jacuzzi manufacturing facility. — Implemented a public relations campaign for Agape Children’s Services by speechwriting and speaking to audiences across Middle Tennessee. Recruited more than 150 foster parents and increased annual pledge revenue by more than $500,000.00. — Produced a radio advertising campaign that successfully introduced a new line of prepackaged salads from O’Delis. Each spot targeted a primary convenience, diet, or health benefit. Portfolio at - www.PaulBarnhillOnline.complus samples shown below.

Brentwood, Tn, Us

At the in-house agency for Brookdale, a Fortune 500 corporation with the nation’s largest network of 1,100 senior care communities, I created print and digital written communications content in multiple internal and external media channels —• Website copy • Email blasts • Marketing materials • Print ads • Direct mail copy • Digital & print articles— Research, interviewing, writing, and editing all article content for print and online issues of Brookdale’s Optimum Life magazine, showcasing engaging inspirational stories of remarkable resident accomplishments from across the country. — Enhanced SEO in the meta header title, description, and body copy for our senior facility web pages by adding statistically top-10 ranked keywords used in senior living searches by prospects. Incorporated those keywords naturally into personable language.— Earned widespread praise for writing skills (shown in a pdf of collected emails below) from designers, art directors, VPs, divisional marketing directors, and creative directors.Portfolio at - www.PaulBarnhillOnline.complus samples shown below.REFERENCEJonathan Ruchman: VP Brand MarketingBrookdale Senior Care2111 Westwood PlaceBrentwood, TN 37027(615) 339-3157JRuc3@Brookdale.com

Responsible for writing digital and print creative content at the in-house agency for this publisher and retailer of religious books and media. I collaborated with team members to produce –• Website copy • Email blasts • Editorial copy • Print and digital catalogs• Print ads • Direct mail campaigns • Brand messaging • Marketing collateral— Hired to help the Creative Services Department team transform our strategy from using an advertising style tailored for wholesale distributors into an engaging consumer-oriented retail style.— Frequently selected by the Creative Director for critical copywriting initiatives for new product introductions, top-performing product lines, and catalog editorials. My writing and creative concepts earned praise from company execs at all levels including the CEO.— Assigned to effectively manage multiple projects with tight turnaround in a fast-paced environment. Consistently hit all production deadlines. — During the post-2008 recession years, I contributed to cost-cutting productivity by adopting the added project workload of an eliminated team member. — In spite of continuing reduction of the denominations we served, our 2012 sales revenue growth exceeded the previous year by $2.2 million, followed by 2013 business revenue of $62,774,665.00, which surpassed 2012 sales by $1.3 million. Portfolio at - www.PaulBarnhillOnline.complus samples shown belowREFERENCEKim Shaver: Creative Director (615) 749-6144KShaver@UMPublishing.org1145 Howell DriveFranklin, TN 37069Madeline Walls: Editor-in-Chief(615) 414-4794MadWalls@BellSouth.net 4406 Westlawn DriveNashville, TN 37209

Washington, Dc, Us

Three days after Hurricane Katrina, I was selected for a 6-month freelance project (plus a second 6-month contract) to produce and execute digital disaster response communications for recruitment, support, and coordination of volunteers for our evacuation shelters. Responsible for internal and external communications tasks, including –• Writing copy for solicitation email blasts that increased our Middle Tennessee disaster response volunteers by more than 8,000. • Creating PowerPoint presentations for volunteer recruitment, engagement, and training.• Writing content on tight deadlines for email newsletters designed to urgently and effectively mobilize volunteers to fill service needs at evacuee centers.Portfolio at - www.PaulBarnhillOnline.complus samples shown below.REFERENCESTom Peters: Former Chief Program Officer(774) 413-5294Thomas.Peters718@Comcast.net 36 Atkins Rd., Suite D-5East Sandwich, MA 02537 Brenda Blackmore: Former Disaster Response Director – American Red Cross (Nashville)Current Chief Operations Officer – American Red Cross (Kansas City)(816) 931-8400Brenda.Blackmore@RedCross.org211 West Armor Blvd.Kansas City, MO 64111

At this national home shopping TV network, I spearheaded a new position, conducting research and writing market analysis reports on our competitors. My internal audience included the CEO, COO, Chairman, Board of Directors, VPs, product managers, and other leadership staff across multiple departments. I drove change in my role as a “reporter” to provide answers to the key question: How do competitor networks achieve 10x greater sales productivity than we do? • Analyzed broadcast and website media content from our three competitors, reviewing: brand development, sales performance, show host presentations, product mix, pricing, new product introductions, and email marketing campaigns. • My work successfully discovered the key factors that determined why each TV network produced stronger or weaker sales performance. • Accurately predicted successes and failures of new shows. Tracked business trends and deciphered competitor moves. Devised and proposed a plan for our strategic response. • Tasked to create, develop, and manage a library of intranet site content to provide a knowledge base of competitor intelligence to company management, employee teams, and our Board of Directors. Authored and published internal digital newsletters.• In a partner role, I interacted with executive teams in departments all across the company to learn their needs and execute requests for the competitor information they wanted most. • Produced online coaching on effective competitor on-air sales methods to help support our team of producers and show hosts. My digital instructional content on our intranet site included broadcast transcriptions, analysis, TV screenshots, and web video. Samples of my intranet site content, email newsletters, and research reports at www.PaulBarnhillOnline.com and shown below.REFERENCEGeorge Phillips: Chief Legal Counsel(615) 780-7988GPhillips@BoneLaw.com 100 Bluegrass Commons Blvd, Suite 2370Hendersonville, TN 37075