Paul Bay

Paul Bay Email and Phone Number

Co-Founder @ The Comms Collective
London, GB
Paul Bay's Location
London, England, United Kingdom, United Kingdom
Paul Bay's Contact Details

Paul Bay work email

Paul Bay personal email

n/a
About Paul Bay

Curious citizen. Change agent. Misfit. Problem solver. Left field thinker. Left-handed. Trusted advisor. Contracts nerd. Good listener. Consigliere. Music lover. Speaker. Non-Executive Director. Gig Promoter. Mentor in my community in London (Brixton) and someone to lean on for folks in the industry.Co-Founder of The Comms Collective (2019), founder of citizenbay (2003), sonic branding agency citizensound (2006) and more. Non-Executive Director for an exciting new business, the ethical AI consultancy Obsolete.com. Developer of: Europe-wide Idea Generation programme aimed at all employees; a PR evaluation tool (in a lunchtime); creator of thereareotherworlds (a debate camp for marketing) and; curious01 (a conference with no speakers).Client list over the 20 years )at global or European level) includes Sony Music, IKEA, P&G, BBC World, Discovery Networks, Reebok, Chilly’s, Tylko, Desigual, Triumph amongst others.Many client relationships start with a short term problem to solve. However, this often evolves into mapping out the pathway to what could be.Clients have so much responsibility and pressure, to a level that suppliers have little understanding of. Hence why over the 20 years of supporting clients, the focus is to help meet the business goals but also help take some of that pressure away, and help the client find time that otherwise is lost. Ideas and approach to business and Marketing is particularly influenced by architectural theory, and you will find me at urban planning events as much as brand marketing events. During covid lockdown, I secured a distinction for my part time law degree (not good at baking banana bread). Given one of the areas The Comms Collective helps clients with is their agency contracts, the degree has helped to sharpen my 20 years of contract development for clients (always in conjunction with in house legal counsel). Love the law, fascinated by contracts. Which is handy when clients can lose so much value in their agency contracts. The skills are also used pro bono to help young artists in London on recording and publishing contracts. You want to know more about The Comms Collective head to TheCommsCollective.space. 

You want to discuss Non-Executive Director or advisory roles, just reach out to me here in LI. Happy to help if I can.

Paul Bay's Current Company Details
The Comms Collective

The Comms Collective

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Co-Founder
London, GB
Website:
thecommscollective.space
Employees:
2
Paul Bay Work Experience Details
  • The Comms Collective
    Co-Founder
    The Comms Collective
    London, Gb
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  • Obsolete.Com
    Non Executive Director
    Obsolete.Com Apr 2024 - Present
    London Area, United Kingdom
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  • The Comms Collective
    Co-Founder
    The Comms Collective Aug 2019 - Present
    London, England, United Kingdom
    We are an independent strategic communications practice offering a simple 'in-house' resource for challenger brands and next generation businesses.With a focus on defining new pathways to growth, we bridge the space between business strategy and communications planning, between data and human behaviour, and between creative ideas and media execution, all via a three part service offering:Customers - We uncover the humanity behind data to identify and prioritise the customers of today & tomorrow. Organisation - We infuse client talent, structures & processes with ways of thinking and working that helps a more joined up and powerful customer experience to flourish. Communication - We develop truly integrated communications for a more potent and seamless customer experience.Revolving round a core inner circle of specialists, and drawing upon a multitude of experts globally, the Comms Collective was founded in 2019 by Paul Bay and Mike Cookson, both of whom have international client side experience, an advertising & media agency background, and a wealth of global experience advising founders and senior management over the last 20+ years.
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  • Citizenbay
    Founder
    Citizenbay Jan 2004 - Present
    Helping to shake things up in organisational culture and brand communication for a more curious, inspired and profitable businessOur motto is "Simply Does It"Our Process is:You share. We listen. We suggest ideas of where we can help. We think. We do. You are happy. And repeat. From global strategic shifts in brand communications to raising organisational capabilities, from seeking efficiencies to building coherence into your communication, citizenbay helps organisations change for the better.
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  • Citizenbrand
    Founder
    Citizenbrand Jan 2014 - Aug 2019
    Personal Branding consultancy for those in the public eye. Our clients include family members of major Family Businesses, musicians, sports stars, CEOs of major companies along with other C-suite and senior management in business. We have helped more than 50 individuals with a range of services to sharpen their personal brand strategy, and bolster their public image. Only a limited number of individuals are helped at any one time, to ensure that each client receives the care and attention that they deserve and require.
  • Citizenguild
    Founder
    Citizenguild Jan 2012 - Dec 2015
    United Kingdom
    Sometimes a small business needs just a little bit of support. Which is why we created citizenguild. A fresh approach to mentoring SMEs and startups in the UK and beyond. We provide a full spectrum of services shaped specifically to energise a small business in affordable bite size chunks. Our mentors include specialists in financial planning, sustainability and talent development, someone to help get more value out of your marketing or digital approach, along with commercial and sales mentors to help secure further business improvements. Plus we have a Leadership Inspiration Programme which provides access to experts in leadership coaching, making sense of digital and branding, amongst others. All of our experts have experience in working with major global companies but also experience in working with SMEs and start ups too. A few minutes, a few hours or a few days. You choose.
  • Citizensound
    Founder
    Citizensound Feb 2006 - Jan 2015
    Benefiting Brands, Bands and FansWe help brands develop their sonic strategies, from music at retail to events and band associations. We work with Brands and their agencies to help better understand their consumers' connections with music, develop principles of involvement for the brand, come up with ideas and even make them happen. We help musicians and record labels develop brand and communications strategies for the artists too.At the heart of what we do is a simple rule: The musicians, the Brand and the consumers/fans all have to benefit. Too often someone loses out with a branded music solutions.
  • Levi Strauss Europe Middle East & Africa
    Director Of Consumer Communications
    Levi Strauss Europe Middle East & Africa Jan 2000 - Dec 2003
    Sustainable communications strategy; Development of executionable integrated communications planning tools/processes; bridge-building between sales and marketing/finance and marketing (tests, systems, tools, diplomacy); quant qnd qual evaluation tools (PR, Event, media); communications and media training; media agency management; media plannign and buying accountability for region; integrated marketing solutions development and execution managementAlso oversaw the Accessories Division (Licensed Products); devised and ran ideas factory (to seek future business strategies for the company)
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  • M&C Saatchi
    International Media Director
    M&C Saatchi Jan 1997 - Dec 1999
    First two years leading the international media division of new agency start-up of Saatchi brothers and partners. Developing communications strategy globally for clients such as British Airways, NZ Tourist Board, ANZ Investment Bank and Asprey. In late 1998, the media department seperated to become Walker Media under the wing of Christine Walker. The award winning communications strategy for the launch of oneworld (the airline alliance) were amongst the many clients run by this person
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  • M&C Saatchi / Walker Media
    International Media Director
    M&C Saatchi / Walker Media 1997 - 1999
  • Leo Burnett
    Regional Media Director
    Leo Burnett Sep 1995 - Jan 1997
    Communications strategy development and management across Europe, Middle East and Africa for clients such as McDonald's and Reebok. Solutions included programme productions, video games development, product placement through to more obvious comms solutions in the traditional advertising world.
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  • Leo Burnett/Starcom Worldwide
    Regional Media Director
    Leo Burnett/Starcom Worldwide 1995 - 1997
  • Mccann Erickson
    Media Buyer
    Mccann Erickson 1986 - 1991
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Paul Bay Skills

Digital Strategy Integrated Marketing Social Media Marketing Advertising Marketing Communications Digital Marketing Digital Media New Media New Business Development Social Media Brand Development Media Planning Marketing Strategic Communications Entrepreneurship Public Speaking Mobile Marketing Customer Insight Public Relations Online Advertising Business Strategy Brand Architecture Creative Strategy Blogging Media Buying Online Marketing Media Strategy Content Strategy Elegant Marketing Communications Strategy Strategic Planning Social Networking Event Management Small Business Marketing Viral Marketing Mobile Advertising Marketing Communication Audio Branding Consumer Insights Personal Development Personal Branding Panel Moderator Engaging Public Speaker Social Media Measurement Brand Development Strategy Content Curation

Paul Bay Education Details

Frequently Asked Questions about Paul Bay

What company does Paul Bay work for?

Paul Bay works for The Comms Collective

What is Paul Bay's role at the current company?

Paul Bay's current role is Co-Founder.

What is Paul Bay's email address?

Paul Bay's email address is pa****@****bay.net

What schools did Paul Bay attend?

Paul Bay attended University Of Westminster, University Of Kent, Radcliffe.

What skills is Paul Bay known for?

Paul Bay has skills like Digital Strategy, Integrated Marketing, Social Media Marketing, Advertising, Marketing Communications, Digital Marketing, Digital Media, New Media, New Business Development, Social Media, Brand Development, Media Planning.

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