‘La Mano del Mono’ is the brand for the Latin American Center for Environmental Management, an award-winning non-profit in Mexico. As program navigator and coordinator, I helped strengthen 400+ Social Tourism Enterprises, mainly in natural protected areas and indigenous communities, following Market Readiness principles.RESPONSIBILITIES and KEY ACHIEVEMENTS:- Co-led the technological adaptation of the Market Ready Model for self-assessment against international Business, Operations, Commercial, and Sustainability criteria.- Guided the use of the Market Ready Self-Assessment for hundreds of tourism enterprises via webinars and on-site sessions.- Assisted destination enablers including WWF, Conservation International, US AID, GIZ, and tourism authorities in interpreting Market Ready Dashboards.- Participated in validation workshops with 100+ social tourism enterprises and international destination enablers, both remotely and in person.- Ensured that development and onboarding processes meet grant(s) compliance criteriaLed marketing and communications strategies, including website and self assessment development.

Co-founder of the MARKET READY TOURISM alliance of national and international companies and organizations that strengthens capacities, develops regenerative tourism products and positions commercial strategies to promote nature tourism destinations using the Market Ready Model. www.marketreadytourism.org

AMT Marketing Ltd. is a Canadian specialty services company with clients in the adventure travel, food and beverage and real estate industries.Beyond building websites, we collaborate in the development of the adventure travel industry and have co-developed the Market Ready Model.Web development services include: Travel Websites | Real Estate Websites | Restaurant Websites | & Market Ready Solutions for businesses and nonprofits that demand results.At AMT Marketing we are digital marketers and strategic optimizers. Beyond developing effective and nimble websites with great user experiences engineered to convert and built to current W3 and Google Search design standards, we create online data and commerce solutions capable of channeling your brand, message and strategy.We leverage our experience developing market ready tools and strategies working closely with organization teams and entrepreneurs to help them achieve market readiness in today’s digital ecosystems.The COVID-19 pandemic pushed restaurants without online ordering for takeout and delivery out of business. Our new restaurant platform provides a reliable, affordable & safe solution.

Supporting the CEO, the CCO & the Sales Team in the development and implementation of marketing strategy while building and maintaining incremental reach of the www.proaqua.mx Website for the leading aquaculture supplies and services company in Latin America.

Ocean River Sports and Adventures has been “Getting You Out There", for over 30 years. It is the premier paddle sports company in Victoria British Columbia, Canada.Key Accomplishments:* Instrumental in the development of Discovery Island kayak and hiking tours during the spring season of 2012, recognized as the best new tour in Victoria in 2012.* Coordinated all social media efforts, driving Trip Advisor ranking to #3 tour in Victoria within a few short months.* Established successful social media systems and campaigns that drove customers to Ocean River throughout 2012.* Developed and implemented a comprehensive marketing and promotional plan in late 2012.

The regional (northwest) representation of Mexico's oldest and largest conservation organizations. Key Accomplishments: * Played a pivotal lead role in the establishment of the Tufted Jay Preserve conservation easement * Collaboration in the tourism for conservation program * Organization and hosting of the 2009 annual board meeting* http://www.allaboutbirds.org/NetCommunity/page.aspx?pid=1421* http://www.pronatura-noroeste.org/

Private nature tour company focused on developing experiential tourism and sustainable livelihoods in communities specializing in kayak tours and birding tours for serious international birdwatchers.In charge of staffing and personell training as well as:* Tour product development with necessary logistics for accommodating large groups* Development and maintenance of mutually beneficial relationships with communities wherein tours were operated.* Management of legal aspects including federal permits * Managed contracts and negotiations with Corporate VPs of Shore Excursions with cruise industry* Maintenance of commercial relationship with key client corporate offices & onboard shore excursion staff * In the field leadership skills * Media development and marketing including editing of Websites and collateral materialsKey Contracts Include: 1 - Carnival Cruise Lines 2 - Princess Cruise Line

Key Accomplishments of the 2008-2010 board:  Increased the membership from 86 companies to 180 in two years  Overhauled and re-launched the commercial image of the 15-year-old association with a leading corporate image design firm.  Launched a new website  Developed strong key relationships with the Secretary of Tourism and Promotion Board of Mexico  Developed an alliance with the Adventure Travel Trade Association

This important nature tourism event promises to become one of the most important of its kind in Latin America and a key nature tourism promotional tool as an annual destination event. Key Accomplishments:  Concept development and securing of international guest speakers and specialized guides  Responsible for securing $50,000 us in government funding  Development of key alliances with Pronatura Noroeste, A.C. and the state government to secure the production of the event with intention to repeat its organization through an organization committee  Negotiations with hotels, transportation companies and guides  Media development including website and collateral materials

Nature, Cultural, Adventure Tours & Destination Management Company Key Accomplishments:  Development of brand and business model at start up, products and services, recruitment, itineraries, procedures, marketing strategies, negotiation of supplier contracts and quality control.  Strategic planning within the ISO 9000 corporate El Cid Resort group including development and implementation of operations protocols and controls  Budgeting and administrative reports  Development and implementation of Sales and Marketing plans  Destination management  Expansion planning * Development and implementation of Sales and Marketing plans* Destination management* Expansion planning

Aquaculture industry technology and equipment and technology based in Nanaimo, B.C. Key Accomplishments:  Responsible for the development of shrimp harvesting equipment and its introduction to the Mexican market.  Sale and delivery of eighteen units  Development of instruction and maintenance manuals in Spanish  Operator training