Founder/Chief Executive Officer
CurrentOrganization that provides Physician Executive guidance to small and mid sized start up companies. The Start Up MD deliver value in many ways. The highest value is revenue growth. Having a Physician Executive formally on the leadership team adds credibility to the organization and demonstrates its investment beyond technical and operational resources. The Physician Executive can communicate the value proposition differently than others on the sales team. They can open doors to potential customers in ways that traditional sales teams are not able to. They can articulate the business case, value to the customer, patients, and health systems in a seamless fashion. They can help pitch to investors, assist in product development, and be a resource for the executive leadership team and advisory boards.There are many examples of Physician Executives driving value. Some representative engagements that I have been involved with include serving in a large physician group creating value that allowed it to be sold to a larger system. In a current engagement, I am working with a small information technology company to improve access to customer decision makers in the health plan and accountable care organization spaces. In yet another example I am working with a startup information technology company that has requested assistance in educating its leadership team about the American healthcare system, product use cases and market positioning. In a pharma sponsored customized patient education healthcare start up I supported business development efforts, created written and video patient education materials, and oversaw recruitment of high-value participants (physicians, pharma personnel, outpatient physician staff) for critical marketing focus groups.
