Paul Bertelle Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Cartology (part of Woolworths Group's) is a standalone media business that empowers brands and media agencies with data-lead marketing solutions by harnessing rich customer knowledge and leveraging diverse media channels to deliver impactful results.As a key member of the team, I have played a pivotal role in driving revenue and spearheading product leadership utilising Woolworths' first-party data as we continue to provide solutions that deliver exceptional value to our clients. My responsibilities encompass revenue management for a wide range of categories: Chilled, Protein, Deli, Bakery, Produce, Pantry, Freezer, and Health & Wellness. I also manage strategic accounts for renowned FMCG brands such as PepsiCo (Snacks), Procter & Gamble, Unilever, and Goodman Fielder. I also foster adoption for Woolworths own brands - Macro, Cook & BBQ, and Little Ones.I take pride in my role at Cartology, where I contribute to revenue growth, foster strategic partnerships, and build market-leading deliver data-driven solutions. Together, we continue to shape the future of retail media and drive meaningful outcomes for our clients.

Sydney, Australia

Gumtree is part of eBay Classifieds Group whose goal is to help people find whatever they're looking for in their local communities. Gumtree Media offers a programmatic-first model for advertisers. Combining comprehensive data with leading ad technologies, Gumtree offers mass reach of an active community across multi-screens that deliver real results for advertisers.My primary responsibility is to drive programmatic-direct revenue for Gumtree; be the principal contact for Agency and Client Trading Desks nationally; holistically manage and optimise deals and deal strategy across Gumtree's technology partners; collaborate with internal stakeholders to identify new solutions and pinpoint areas of opportunity.

Sydney, Australia

Videology is one of the world's leading video advertising platforms whose technology enables customers to plan, manage, measure, & optimise digital video and TV advertising. I was only the third employee in Australia as it launched its business in APAC.My responsibilities in the role were to guide & execute my client's media strategy across a portfolio of premium broadcasters, networks & exchanges; build senior-level relationships with key media & industry; partnering with them to understand their challenges, recommend and implement solutions; monitor and optimise private marketplaces; deliver actionable business insights on marketplace and deal health along with analytical support for future planning and pricing.Key Achievements & Awards:• Exceeded commercial goals for 7 agencies & trading desks• Launched two of the biggest programmatic video marketplaces• Launched agency marketplace to holistically manage supply & demand• Executed platform and strategy training to the Trading Desk as part of transition to self-service• Overhauled client's optimial inventory mix for clients that exceeded performance goals• Lead external thought leadership via IAB and co-authored DoubleClick paper• Finalist, B&T "30 Under 30"• Winner, Mumrella 360 "Digital Services Company of the Year"

As a Data Strategist, I built & managed the quality & performance of audience segments; identified and procured data needs and trends across the business; supported the sales team; designed, implemented & presented research studies; investigated and identified consumer & industry trends of audience behaviours; monitored pricing & yield across the exchange.Achievements:• Doubled year-on-year investment by two mid-tier agencies.• Launched TVN's audience segments & first-party data strategy• Won contract for a large FMCG client across South-East Asia

Sydney, Australia

TVN was one of Australia's leading Supply-Side Platforms, originally backed by Netus and powered by LiveRail. It was then acquired by Tremor Video in 2015. As an Account Executive, I directly supported the Account Director (managing, coordinating, and supporting a major Australian Agency); grew key Agency accounts across two mid-tier Agencies doubling their investment; supported the Managing Director, growing P&G's online video presence in South-East Asia.

Sydney, Australia

I began my advertising career as an intern with Ninemsn in 2010 successfully completing a six-month rotation in both the Business Development and Trade Marketing teams. I then progressed to the role of Sales Coordinator across the GroupM patch for over one-year.

Sydney, Australia

BuzzNumbers (Acquired for iSentia IPO backed by Quadrant PE) was Australia's top social media intelligence partner who provides industry leading monitoring, reporting, coaching, and insights. I worked across Finance and Government accounts empowering clients to use social media in developing key business goals.

Master Of Business Administration - Mba, Finance

Current Studnet - Grade: Distinction: 6.63 GPA and 84.50 WAM

Graduate Certificate In Finance, Accounting And Finance, High Distinction: 6.50 Gpa And 85.50 Wam

Bachelor Of Agricultural Economics, Applied Economics

Activities and Societies: Sydney University Cricket Club 2006-14; Australian University Games 2008 Champions.

Mini Mba, Marketing

High School