Paul Berto

Paul Berto Email and Phone Number

Senior Leader with extensive experience in the areas of Corporate Communications, External Affairs, and Marketing.
Paul Berto's Location
Springwater, Ontario, Canada, Canada
Paul Berto's Contact Details
About Paul Berto

Drives vision, purpose, and trust by influencing and engaging all stakeholders to collaborate in building and enhancing the organization’s brand and reputation while anticipating and mitigating the potential for risk.Senior Leader with 20+ years of experience and a solid record of significant contributions in the areas of Corporate Communications, External Affairs, and Marketing within Home Improvement industry and consumer brands. Strengths include:People Management & Leadership – Builds effective teams and develops talent through guidance and feedback. Strategic Mindset – Provides clear picture of vision and strategy that enables the creation of sustainable value. Stakeholder Relations – Strong ability to influence, engage, and manage multiple stakeholders to positive productive outcomes.Crisis Communication and Issue Management – Develops trust across the organization and manages corporate reputation. Financial Acumen – Knowledge of business finance used to support strategic initiatives. Communication – Exceptional ability to articulate highly complex issues, straightforwardly to a variety of stakeholders.

Paul Berto's Current Company Details

Senior Leader with extensive experience in the areas of Corporate Communications, External Affairs, and Marketing.
Paul Berto Work Experience Details
  • The Home Depot Canada
    Director Corporate Communications & External Affairs
    The Home Depot Canada 2008 - 2024
    Atlanta, Georgia, Us
    Provided leadership to a team of 22 associates including 3 direct reports, including Senior Manager of Community Investment, Senior Manager of Associate Communications, and Senior Manager of Public Relations and Execution Communications. Managed a diverse national portfolio, including Public & Media Relations, Associate Communications, French Language Services, Government Relations as well as The Home Depot Canada Foundation and Community Investment programing. Managed budget and had P&L responsibility.
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  • The Home Depot Canada
    Senior Manager Corporate Communications And External Affairs
    The Home Depot Canada 2008 - 2009
    Atlanta, Georgia, Us
    Provided leadership to a team of 10 associate and 4 management direct reports. Managed the Public Relations, Associate Communications, French Language Services, Environmental Programming, and Community Investment efforts.
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  • The Home Depot Canada
    Marketing Manager Eco Options
    The Home Depot Canada 2007 - 2008
    Atlanta, Georgia, Us
    Managed development and execution of all consumer-related Environmental Marketing and Corporate Social Responsibility strategic plans nationally.
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  • Hallmark Cards
    Director Of Advertising And Promotions
    Hallmark Cards 1998 - 2007
    Kansas City, Missouri, Us
    Developed and initiated Brand Marketing and communication plans for core business channels: Gold Crown Card Shops, Wal-Mart, Loblaws, Rexall, Pharma Plus and Safeway. Responsibility for the planning, budgeting and execution of core plans aimed at driving incremental share.
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  • Capital C - Communications
    Account Manager
    Capital C - Communications 1997 - 1998
    Assisted in the development of core consumer promotional marketing campaigns for Agency roster of Clients including: Pepsi Brands, Motts, Cadbury and Pladium; approximately +2MM in promotional funds
  • Ddb Canada
    Account Executive
    Ddb Canada 1994 - 1997

Paul Berto Skills

Marketing Communications Brand Management Marketing Corporate Communications Leadership Public Relations Advertising Marketing Strategy Social Media Integrated Marketing Strategy Sales Cross Functional Team Leadership Business Strategy Team Leadership Direct Marketing Online Marketing Social Media Marketing Entrepreneurship Retail Digital Marketing Strategic Communications Brand Development Merchandising Media Relations Project Management Marketing Management Budgets Budgeting Public Speaking

Paul Berto Education Details

  • University Of Toronto - Rotman School Of Management
    University Of Toronto - Rotman School Of Management
    Governance Essentials For Directors Of Not-For-Profit Organizations
  • Ryerson University
    Ryerson University
    Marketing

Frequently Asked Questions about Paul Berto

What is Paul Berto's role at the current company?

Paul Berto's current role is Senior Leader with extensive experience in the areas of Corporate Communications, External Affairs, and Marketing..

What is Paul Berto's email address?

Paul Berto's email address is pb****@****tico.ca

What schools did Paul Berto attend?

Paul Berto attended University Of Toronto - Rotman School Of Management, Ryerson University.

What are some of Paul Berto's interests?

Paul Berto has interest in Antique Restoration/collection, Jeep 4x4 Hobbyist, Home Renovations, Home Restorations, Solar Technologies, Green Building Solutions, Woodworking, Hockey Goalie For Hire.

What skills is Paul Berto known for?

Paul Berto has skills like Marketing Communications, Brand Management, Marketing, Corporate Communications, Leadership, Public Relations, Advertising, Marketing Strategy, Social Media, Integrated Marketing, Strategy, Sales.

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