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Owner of Starrd Solutions Ltd.GDPR PractitionerDirector of Wild Roots Kitchen & BarFounder of the CF72 Business ClubWorking with organisations of all sizes to have a positive commercial impact through support, advice, projects, consulting, training and development.As an experienced commercial operator with a hugely varied background working across both the B2C & B2B channels, both in the UK and around the world, I also have major stakeholder management experience through the major commercial and communication projects I have delivered.I have specific expertise in the currency industry, around the Future of Cash, Coin Security and introducing/removing denominations.In my most recent Senior roles I developed the extensive experience and expertise I now offer through Starrd Solutions, specifically around the following areas:- Customer-led strategic marketing & planning- Sales and Marketing process improvement- Major commercial programme leadership including Stakeholder & Risk Management- Value proposition development- Sales Operational Planning- Customer Value & Satisfaction- Customer Journey Planning- Communications Planning, Internal & External- Events & Conferences- Product Development- Data-led insight & analytics- Adapted Lean Management & Continuous Improvement techniques for the officeGDPR affects every business and as an Accredited Practitioner I can offer training, support and assistance to businesses of all sizes, in any industry. Contact me for more details.Wild Roots is a new start-up, providing awesome sustainable catering for corporate and private events across South Wales and the West
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Marketing SpecialistOumaCardiff, Gb
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Councillor (Independent)Rhondda Cynon Taf County Borough Council May 2022 - PresentPontyclun, Wales, United Kingdom -
Business OwnerStarrd Solutions Ltd. Sep 2017 - PresentLlantrisantOffering consultancy, contract or interim options specialising in setting-up or improving existing Sales & Marketing business processes, improving efficiencies and enhancing value for the customer.Specific expertise is offered in the following areas:- Customer-led strategic marketing & planning- Customer Experience Enhancement- Customer Value & Satisfaction- Customer Journey Planning- Sales & Marketing process improvement- Value proposition development- Sales Operational Planning- Adapted Lean Management & Continuous Improvement techniques for the office- Major commercial programme leadershipincluding Stakeholder & Risk Management- Communications Planning, Internal & External- Events & Conferences- Product Development- Data-led insight & analytics
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Marketing SpecialistInfoteam International Jan 2020 - Present -
DirectorWild Roots Kitchen And Bar Ltd. Oct 2020 - Present -
Independent Marketing ConsultantAtlantic Service Company May 2019 - PresentCrumlin, Newport -
Associate DirectorTinderbox Ltd Nov 2018 - Oct 2021Cardiff, WalesWorking with organisations of all sizes to have a positive commercial impact through support, advice, projects, consulting, training and development.As a former Head of Marketing at The Royal Mint, most recently managing the introduction of the new £1 coin, and as Programme Manager for the £100m London 2012 Olympic & Paralympic Games official coins and medals programme, I have significant experience across a variety of backgrounds and types of projects, on both B2C and B2B, as well as extensive major stakeholder management experience.In more recent times I have managed a number of strategic and marketing projects with international businesses and I am a certified GDPR Practitioner offering workshops and training for SMEs.My most recent roles have led me to gain expertise across the following areas:- Customer-focused Strategy Development - Leadership & Management- Marketing, PR & Comms- Customer Journey planning- Customer Experience, Value & Satisfaction- Value Proposition development- Sales Operational Planning- Process Improvement, inc lean management & Continuous Improvement techniques for the office- Coaching and Cultural Development- Events & Conferences -
Advisory Board MemberAnti-Counterfeit & Currency Expo Nov 2017 - Nov 2018Las Vegas, Nevada AreaA brand new and innovative Expo that took place in Las Vegas, November 2018.Exhibition and Conference for the entire Currency industry and free to attend for all. I was a core member of the Advisory Board, helping create and plan the speaking agenda, sponsors lists and delegates
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Head Of MarketingThe Royal Mint Jul 2014 - Jun 2017Creating and driving the long-term strategy for the business unit; resulting in new product development opportunities.Delivering comprehensive customer-facing propositions on key business initiativesCore member of Circulating Coin Leadership team driving and delivering the business unit's objectives and vision through Coaching and Strategic projectsLeading the team to deliver best-in-class representation at international conferencesLeading the industry PR & Awareness campaign on the new £1 coin -
Special Project - Business LeadThe Royal Mint Apr 2013 - Jul 2014LlantrisantLeading the Sales & Marketing development of scoping phase of an integrated ERP business-wide system
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Head Of Strategic IntelligenceThe Royal Mint Jul 2012 - Apr 2013LlantrisantManaging a team of seven, my department was responsible for much of the strategic marketing plan, budgeting, forecasting and planning all offline activity and telesales campaigns,In this time I managed our offline-to-online project, managing multiple stakeholders to drive more of our activity online, achieving a significant increase in purchases made via the web, but most significantly increasing new customer acquisition from under 50% to 95%, with more than 90% of those customers 'opted-in' to receive further mailings.I was also personally responsible for coordinating large sections of the businesses five-year plan, using the data analysis produced by the team to set some of the key strategic pillars of the Commemorative Coin business in place.
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London 2012 Olympics Programme ManagerThe Royal Mint Jun 2008 - Jul 2012Responsible for managing the Royal Mint's overall London 2012 commemorative coin and medals programme. As well as managing seven key project managers in critical areas to ensure the Royal Mint is enabled to produce the significant increased demand for product, sell products into new channels including FMCG and B2B, and offer it's world-class customer service on a far greater scale, I am also directly responsible for the NPI project, bringing more than 400 new product variants to market on time and on budget over the four-year contracted period.
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Programme ManagerThe Royal Mint Sep 2006 - Jun 2008LlantrisantCreating and planning the product ranges and project managing the development of those products in the Commemorative Coin division.
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Business Unit ManagerThe Royal Mint Sep 2003 - Sep 2006LlantrisantInitially joining as Merchandiser for the non-coin business (Jewellery & Giftware) I quickly established myself as the manager of the department which, being almost stand-alone managed everything from product planning, buying, marketing, merchandising, stock management, forecasting, procurement, corporate planning and much more besides.
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Merchandising ManagerSomerfield 2001 - 2003Bristol, United KingdomMerchandised all of the Fresh Food range across the two years. One of the most dynamic and challenging areas with constant range changes and ever-changing trends, I worked closely with the buyers to keep Somerfield near the top of the pile when it came to its Fresh offer.Wrote a full training manual for the Merchandising department, encompassing all aspects of the role and system training. -
Trainee Buyer, Non-FoodSomerfield Jul 2000 - Jun 2001Bristol, United KingdomBought clip-strip and Gondola-end categories worth £25m p.a. including Batteries, Cameras/Camera film, Stationery and Light-bulbs. Built strong relationships with companies including Gillette, Energizer, Osram, Philips, Kodak, Fujifilm
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Assistant Buyer, Non-FoodSomerfield Sep 1999 - Jun 2000My first permanent position after leaving university, I worked alongside senior buyers and with some of the UK's biggest companies, including Proctor & Gamble & Unilever to ensure the range was activated, promotional activity was ready to go live in store, merchandisers had the correct range information to ensure space could be planned and rebuying had launch and promotional information to buy the relevant stocks.
Paul Binning Skills
Paul Binning Education Details
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Business & Accounting Studies -
Churchill Comprehensive
Frequently Asked Questions about Paul Binning
What company does Paul Binning work for?
Paul Binning works for Ouma
What is Paul Binning's role at the current company?
Paul Binning's current role is Marketing Specialist.
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Paul Binning's direct phone number is +4477901*****
What schools did Paul Binning attend?
Paul Binning attended University Of Exeter, Churchill Comprehensive.
What are some of Paul Binning's interests?
Paul Binning has interest in Infancia.
What skills is Paul Binning known for?
Paul Binning has skills like Project Delivery, Program Management, Management, Product Development, Strategy, Social Media, Cross Functional Team Leadership, Marketing Strategy, Project Management, Business Strategy, Training, Change Management.
Who are Paul Binning's colleagues?
Paul Binning's colleagues are Sedis Rah, Oumani Mohamad, Emily Francis, Rachel Lyndon-Jones, Ouma Yma, Michelle Smith, Oumayma Ghouda.
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Paul Binning
Account Executive At Autocorp.Ai | Our Credit Technology Significantly Enhances Sales, Marketing, And Finance Effectiveness Within Dealerships.Cambridge, On -
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