Built a 4x4 expedition business, offering a range of destinations, often into challenging geography. Recognised as industry leader by peers. Combined a wide range of skills to ensure customer safety and satisfaction. Developed a training and vehicle consultancy off shoot.• Creativity and Innovation – Built 4x4 adventure expedition business, led sector into new destinations and product offers. • Personal leadership – clear focus and commitment to goals, achieved lifestyle business developing into a strong small business with diverse product offers.• Business Focus – Built travel business to 80k turnover in 6 years, excellent cost control• Problem solving – able to successfully negotiate with local administrations to ensure safe and successful expeditions into North and West Africa. • Customer satisfaction/team skills – can quickly create teams with common goals to achieve success. 86% repeat customer bookings consistently across all years• Interpersonal skills – Built an extensive external network within 4x4 and adventure travel business. Leveraged these contacts to build own business.• Quality / risk taking – Building 4x4 expeditions into remote, hostile environments ( Sahara, Iceland). Acknowledged as best 4x4 adventure expeditions available in the UK

Responsible for the formulation and implementation of the technical strategy for the business unit (UK, Eire, Belgium, Holland, Denmark, Norway, Sweden and Baltic States). Reporting directly to the Commercial Leader, with whom I was jointly responsible for setting and achieving the business plan, I was a member of the Management Team setting objectives, strategy and policy for the business unit. • Creativity and Innovation - Formulated and led implementation of e business and communication strategies.• Leadership - Implemented Siebel (CRM database), led grassland team, building a grassland agronomy package, combined with web presence, site content and development.• Business Focus - Total UK sales in 2000 exceeded 25 million pounds, continued growth (+8%) against the market trend of decline (-14%).• Problem solving - valued member of the UK media, emergency and crisis management teams. • Risk taking - Developed, implemented and led non-customer influencer contact program - grew sales 5% overall, reduced costs 3% and increased supply chain efficiency and customer loyalty in key market segments.• Interpersonal skills - Built an extensive external network within agrochemical manufacturers, distributors, agricultural consultants, environmental and farming bodies. Leveraged this contact across business unit.