Dr. Paul Blazek is a serial entrepreneur and customization evangelist. He is founder and CEO of cyLEDGE Media, Europe’s leading research driven customization experience agency, that redefines the way how digital interfaces and tools are composed.As Co-Founder of Combeenation he is bringing a DIY approach into the world of mass customization. With it's powerful configurator management system Combeenation enables the lean customization development process.Paul is also core member and advisor of several high-profile startups and serves as mentor of the AustrianStartups initiative.To generate knowledge about upcoming standards and success factors of value creating customer interaction Paul started several unique research projects including the Configurator Database Project, that became the world's leading reference on web-based product configurators (www.configurator-database.com).Paul teaches mass customization at the Lucerne University of Applied Sciences and Arts (HSLU) and the University of Applied Science in Salzburg (FHS), is founding member of the International Institute on Mass Customization and Personalization (IIMCP), affiliated researcher at the RWTH Aachen University, research fellow of the Peter Pribilla Foundation and is associated to the MIT's Smart Customization Group.Being regarded as one of the leading experts that bridges academic research on integrating customer individuality into corporate strategies with lessons learned from more than 300 projects for corporate clients, Paul is an acclaimed speaker at management conferences and in executive education programs and is giving guest lectures at universities around the world. Paul was voted as one of the nine most important people in mass customization.Follow @PaulBlazek on Twitter.