Paul Bleichner Email and Phone Number

• Brand Steward for all marketing, advertising and new business activities for Larson Design Group, employee owned, 260-person firm (January 2012) of award-winning architects, engineers, surveyors and consultants founded in 1985. LDG has earned a reputation for client-centered design and exceptional service.• Support Excellence in Leadership working directly with key firm management and knowledge leaders in energy, brand architecture, transportation, environmental, municipal, site design and survey. Report on all marketing actions, initiatives and results.• Marketing Strategist and Planner integrating day-to-day group management with departmental response to growth initiatives. Creation, execution and management of strategic marketing action plans and capture strategies for (currently) 8 offices and 12 service lines. Provide market research, strategic planning and reporting for new market development. Emphasis on metrics, analysis and measuring results; deliver insightful presentations to business units and executive management.• Line Item Budget Responsibility for internal and external teams providing proposal development, media relations, advertising, events planning and management, web and social media presence, direct response and a wide range of collateral materials.• Mentor a Team of 4 marketing and design specialists integrated with the firm-wide client development team. • Advance Firm-Wide Marketing Data for projects, people and performance (Deltek Vision).

While I am proud to have joined the venerable and innovative group at LDG, I very much enjoyed the productive period between corporate positions: proof positive that the creative network is thriving. Solo projects included:• National Park Service – Chattahoochee River National Recreation Area, Atlanta, Georgia: authored a marketing communications plan for the “River Rising” initiative. River Rising seeks to inform all users of the river about the dangers of rapidly rising waters from Buford Dam through signage, media relations and social media; a multi-pronged approach with numerous public and private partners.• Ocoee Zipz Zip Lines, Ocoee, Tennessee: Branded and designed the first generation website (www.ocoeezipz.com) for the new zipline adventure course from Ocoee Outdoors located along the mighty Ocoee River in Tennessee. An obsession with the characters from The Wizard of Oz informs much of the creative.• Georgia Music Warehouse, Savannah, Georgia: conceived and executed the Holiday retail campaign for this rapidly growing musical instrument retailer based in Savannah, Georgia. Outdoor, radio and magazine inserts resulted in a very strong showing with triple digit ROI. Clearly, print advertising is alive and well for niche retailers.• Instructor, Gwinnett Technical College, Lawrenceville, Georgia: Instructor in Continuing Education, teaching courses in preparation for the LEED exams.• Built out the bones of my personal and professional website at www.paulbleichner.com. Working for a difficult and highly critical client, I’ve just begun the process of collecting the wide range of personal and career portfolio. For those of you who have asked to see my extensive collection of drawings and concepts on bar napkins, please be patient. Next update scheduled for June of 2012.

• Strategic planning, oversight and execution of all marketing and new business activities for Travis Pruitt & Associates, a 40-year old, 60-person firm of civil engineers, surveyors, landscape architects and environmental scientists. The firm has two offices that provide services to the Southeastern US. My goal was to create a marketing-centric business culture focused on client service and project quality.• Responsible for strategic planning, oversight and execution of all marketing and new business programs for TPA and sister companies eGPS Solutions, Inc. (large scale RTK network developer offering centimeter-accuracy GPS signals) and Champion Instruments, Inc. (precision positioning equipment developer and manufacturer). I also worked with GreenPoint US, LLC (a Service Disabled Veteran Owned Small Business of engineers and surveyors) which has earned a reputation for training in sustainability issues and LEED exam preparation. I co-authored presentation and course materials and also served as an instructor.• Research and creation of strategic plans for each business unit, followed by execution and progress tracking of plans and individual industry initiatives. Plans were based on benchmarks and revenue projections, and included: brand development; email, cold calls and conference attendance; internet presence and promotion; advertising; media relations; and others. Reported bi-weekly on all marketing actions, initiatives and results.• Position was both strategic: managed and produced the actions outlined in each plan including concepts, copy, artwork, design, and digital, print, mail and e-mail fulfillment and other productions. This position required a wide cross section of talents and skills to function as marketing strategist, brand manager, copywriter, art director, web designer/master, production manager, database miner, proposal writer…

• Led the marketing and new business efforts for this nationally prominent design firm of over 350 architects, interior designers, landscape architects, planners, urban designers and graphic designers.• Responsible for a $3.5 million marketing budget (2008) for public and media relations, advertising, web presence, direct response and a wide range of collateral materials including an award-winning yearly magazine.• Created, executed and monitored strategic marketing action plans and capture strategies for 4 offices (Atlanta, New York, Washington, D.C., and Los Angeles) for 5 service lines serving 12 industry sectors.• Worked directly with key firm management and industry leaders; company principals and directors; reported weekly on all marketing actions, initiatives and results.• Managed a marketing team of 8 including marketing manager, 4 coordinators, 2 designers and a data specialist.• Guided the firm from 115 employees in 3 offices and $16 million in revenues to over 300 people in 4 offices with $60+ million in fees.• Oversaw all brand strategy and application to the web site, advertising, direct response, collateral and for over 200 proposals and 50 presentations a year (2007).• Wrote White Papers and articles on key industry issues throughout the year.• Provided market research, strategic planning and reporting for new market development.• Championed the CRM database and reporting for projects, people and performance (Deltek Vision).

Founding partner of an advertising, marketing and public relations agency that grew to 8 million in billings in only 18 months. Major clients: Osmose Pressure Treated Lumber, The Jekyll Island Club, Micro Mart, Baptist Memorial Hospital (Memphis) and The Augusta Opera Association.

Lead the creative material development for clients including Henrietta Egleston Children’s Hospital, Oglethorpe Power Corporation, M.D. Anderson Hospital, Vanderbilt University Medical Center, University of Virginia Medical Center, Tulane University Medical Center. Responsible for the agency's creative product, directed teams of writers and art directors.