I work at the intersection of psychology, data, technology and design - creating new ways to advance brands and the people they serve. I apply human-centric methods, marketing and behavior science to the task of designing intelligent systems that change people’s behavior. I build teams that love finding innovative ways to help make us, our things, and our world that little bit better.I have a doctorate in psychology and over 20 years experience helping individuals and brands achieve lasting change. I've worked across most categories, and had the good fortune of doing this in leading creative and data-driven agencies in the United Kingdom, Singapore, Australia and the United States. Today I lead RAPP Australia, bringing the power of Omnicom's Precision Marketing Group to regional clients to 'stand up for individuality' in everything we do and deliver end-to-end customer experiences that drive business success.