Paul Bobnak Email & Phone Number

Paoli, Pa

Writer: •Blog posts, white papers, ABM content for mailing.com, Phoenix, AZ, November 2017-present; •"How to Market Your Direct Mail Printing to Political Campaigns" article, PRINTING United Journal, March 2024;•"How to Be a Profitable Envelope Business" white paper for Memjet, San Diego, CA, September 2018;•"Geomarketing" section, "Direct Marketing Guide 2018" for International Postal Corp., Brussels, Belgium, August 2018; •"How Personalized Maps Add Value to Your Direct… Show more Writer: •Blog posts, white papers, ABM content for mailing.com, Phoenix, AZ, November 2017-present; •"How to Market Your Direct Mail Printing to Political Campaigns" article, PRINTING United Journal, March 2024;•"How to Be a Profitable Envelope Business" white paper for Memjet, San Diego, CA, September 2018;•"Geomarketing" section, "Direct Marketing Guide 2018" for International Postal Corp., Brussels, Belgium, August 2018; •"How Personalized Maps Add Value to Your Direct Mail" white paper for locr, Braunschweig, Germany, March 2018; •articles for PRINTING United Daily at PRINTING United/SGIA conferences, October 2017-19; •articles for The Daily PRINT at PRINT17 conference, September 2017; •retail/ecommerce industry research and reports for NAPCO Research, Philadelphia, PA, 2018-22Event Speaker:•"Trends in Direct Mail Technology", Lob interview, San Francisco, CA, April 2024;•"Surprising Direct Mail Marketing Statistics with Paul Bobnak", Lob video interview, March 2024;•"2023 State of Direct Mail Consumer Insights", Lob webinar panel, July 2023;•"2023 State of Direct Mail", Lob webinar panel, January 2023;•"Drive Retention & Reactivation Success Using Intelligent Direct Mail", Lob webinar panel, September 2022;•"Advanced Acquisition Strategies for Intelligent Direct Mail", Lob webinar panel, August 2022;•"An Interview with Paul Bobnak on Modern Direct Mail Best Practices", Lob interview, August 2022;•"Omnichannel Marketing Trends in America for 2018 and Beyond" and "What's Working Now in American Direct Mail", sessions for Media Production Days conference, FMP, Dusseldorf, Germany, April 2018; •"15 Proven Ways to Boost Your Direct Mail Response", Suttle-Straus webinar, Waunakee, WI, January 2018Video Writer & Host: •"How to Create: HIGH-RESPONSE ENVELOPES" for Memjet, San Diego, CA, September 2018; •"Engaging Envelopes", 12-part vendor-sponsored series for Target Marketing, Philadelphia, PA, November 2017-January 2018 Show less

Greater Philadelphia

Writer:•Articles, blog posts, videos, social media posts, introduction to monthly newsletterVideo Creator, Writer & Host: •"Meet the Mailers" video interview podcast series (2021-present)Event Speaker:•"Maximizing the Effectiveness of Your Mail While Keeping Costs Down", PRINTING United Expo panel, September 2024 •"Direct Mail Trends & Predictions for 2024", MFSA conference presentation, April 2024;•"Level Up Your Mailbox", PFL.com webinar panel, March… Show more Writer:•Articles, blog posts, videos, social media posts, introduction to monthly newsletterVideo Creator, Writer & Host: •"Meet the Mailers" video interview podcast series (2021-present)Event Speaker:•"Maximizing the Effectiveness of Your Mail While Keeping Costs Down", PRINTING United Expo panel, September 2024 •"Direct Mail Trends & Predictions for 2024", MFSA conference presentation, April 2024;•"Level Up Your Mailbox", PFL.com webinar panel, March 2024;•"The Importance of Hard Copy Mail in Direct Marketing Strategies", PRINTING United Expo panel, October 2023; Show less

Greater Philadelphia

Archivist: •Expert, competitive analysis of direct mail (printing techniques, copy, offers, designs, incentives, formats) in over 200 industry categories, including financial services, retail & e-commerce, nonprofits, B2B, telecom, insurance, travel, healthcare•Thousands of direct mail packages & email campaigns analyzed & curated for subscription website, including more than 1,700 Grand Controls (highly-profitable controls in the mail for 3 years or more)Customer Consultant:… Show more Archivist: •Expert, competitive analysis of direct mail (printing techniques, copy, offers, designs, incentives, formats) in over 200 industry categories, including financial services, retail & e-commerce, nonprofits, B2B, telecom, insurance, travel, healthcare•Thousands of direct mail packages & email campaigns analyzed & curated for subscription website, including more than 1,700 Grand Controls (highly-profitable controls in the mail for 3 years or more)Customer Consultant: •Authoritative and individualized service to paid clients on direct mail trends, tactics, and best practices for various print formats, companies, and industry verticalsWriter: •Articles, blog posts, custom research projects, and paid reports for Today @ Target Marketing e-newsletter, 2015-17; Total Retail Report e-newsletter, 2015-17; NonProfit PRO Today e-newsletter, 2016-17; Who's Mailing What! Report e-newsletter, 2012-15; Inside Direct Mail Weekly e-newsletter, 2009-12; judge & writer, Fundraising Success Magazine's Gold Awards, 2006-16Video Creator, Writer & Host: •"Who's Mailing What!" series, 2011-17; •"Who's Mailing What! Confidential" series (Co-Host with Printing Impressions), 2016-17Event Speaker: •Target Marketing and Direct Marketing IQ webinars and virtual conference sessions, 2013-17; •Ricoh Engagement Marketing Executive Symposium, November 2016; •ANRO & HP Open House, November 2016; •AWAI Copywriting Bootcamp, October 2016; •Greater New York Postal Customer Council National PCC Day, September 2015; •Epicomm (now Idealliance) New York Chapter Meeting, September 2015 Show less