Direct a team of nearly 30 talented legal marketing professionals that focuses on the firm’s branding, strategic marketing communications, events, public relations. marketing technology, and regional business development initiatives

Consulting with professional service firms and individuals on marketing, business development, and management initiatives. Engagements focus primarily on teaming with clients to define clear measurable goals, prioritize initiatives, develop actionable project plans focused on revenue generation, and implement those plans.

Worked closely with the firm’s leadership, chief marketing officer, and director of marketing operations to develop and implement the firm’s overall business development and marketing strategy/programs. Focused on developing and enhancing the strategic sales support function critical to assisting the firm’s lawyers in becoming more efficient and effective in their client/business development efforts. Provided leadership, mentoring, and coaching to team of nine business development managers as well as to other members of the business development team. Designed and implemented procedures and processes to increase efficiency and effectiveness of business development efforts.

Directed, mentored, and supported practice group managers in defining and executing strategic business development efforts for their national practice areas, including practice and attorney business development plans and corresponding budgets; competitive intelligence, market research, and industry knowledge; target needs analysis; client team methodology; cross selling of practices and offices; lead tracking utilizing sales pipeline approach; RFP evaluation and response process; and client-focused marketing communications. Drove a client service approach focused on the proactive delivery of value-ads to lawyers.

Spearheaded business development and marketing initiatives in firm’s Washington, DC office as it rapidly grew through lateral hiring to have 12 resident practice areas. Integrated numerous lateral lawyers. As sole business development and marketing person in office, worked effectively with partners, attorneys, and staff to define and implement marketing goals and objectives. Increased brand awareness in highly competitive DC legal market through sponsorships, events, advertising, public relations, and business development efforts. Bridged Gray Cary’s core technology, venture capital, corporate, intellectual property, and litigation specialties with new Washington, DC-based regulatory practices. Emphasized cross selling. Worked with team to execute initiatives involving multiple practice groups and regulatory practices in the firm’s other six markets. Led regional team meetings to complement department-wide meetings.

Advanced through multiple roles to serve ultimately as the head of the Marketing Planning and Strategy Group at this former Motorola and IBM wireless data joint venture. Led the firm’s competitive intelligence and market segmentation efforts, served as project manager for the development of a wireless peripheral, and was a key member of the marketing and branding team.