Lead marketing team responsible for spearheading strategic enterprise initiatives and driving new growth within priority Corporate & Specialty industry partners in a rapidly expanding industry. Oversee the development of operational and strategic plans to drive impact across 55+ corporate partnerships with unprecedented results while coordinating tactical execution alongside Sales, Marketing, and Medical Leadership.➥ Oversaw and led the growth of the Corporate & Specialty business enterprise impact from 47% to approximately 80% of total enterprise revenue contributions in less than three quarters.➥ Developed integrated and efficient lead generation infrastructure resulting in a +400% spike in high-quality lead production.➥ Partnered with Sales Leadership to develop efficient and streamlined lead routing protocols resulting in a 99% lead follow-up rate alongside a >65% lead conversion rate.➥ Partnered with a priority Corporate & Specialty group to focus on driving growth. Initiatives resulted in 43% top-line revenue growth within two quarters while increasing their equipment installation base by +300%.➥ Developed and implemented customer testimonial identification and capturing protocol. Led to creation of 100+multimedia customer testimonials deployed with measured and impactful KPIs.➥ Established key customer retention strategy improving customer retention rate by 5% in 2023.

Drove strategic planning and tactical marketing efforts to boost expansion across the reference laboratory portfolio. Focusing on new business development and engaging existing low-performing customers, I partnered with a full diagnostic support network: Commercial Development, Medical Research, Learning & Development, Lab Operations, Sales Leadership, C&S leadership, Customer Support, Net Revenue Management, and Finance. Directed overall P&L budgets and forecasts. I also oversaw 2 direct reports; both were promoted in support of their individual development plans.➥ Led a shift in the company's value proposition and effectively turned around a struggling business sector with a highly desirable customer base.➥ Conducted massive customer segmentation overhaul and refurbished the pricing strategy, integrating higher volume incentives, resulting in average customer revenue climbing to>50% within 6 months while growing the Reference Labs customer base by 11% in that same span.➥ Directly impacted overall top line revenue of the business and current lab business growth of 27% through pricing strategy overhaul and the launch of an industry-first subscription-based pricing model in 2022.➥ Facilitated strategic inventory review, overseeing, and coordinating the launching of new physical lab locations, optimizing the laboratory network, and enhancing profitability. ➥ Launched innovative OptimizeDx ‘Subscription Model’ program, contributing 15%+ to the entire reference lab annual revenue.➥ Influenced an over-performing overall budget by 20%, increasing multiple FY forecasts.

Partnered with 125 Animal Hospitals as valued business consultant to represent the full portfolio offering of products and services, representing $6M+ dollars in annual sales. I harnessed industry experience as company offerings and capabilities increased, and I leveraged Zoetis portfolio and all available programs to develop business in targeted accounts and achieve veterinary practice goals.➥ Ranked #6 out of 48 Sales Managers across the region in 2021.➥ Attained 141.4% to quota for parasiticides – featuring a brand-new product that launched in a highly competitive space and achieved #2 rep nationwide in overall sales for the product in 2021.➥ Achieved 113% to quota for Dermatology category in 2021.

Laboratory and Medical Device/Analyzer sales and consultation related to the animal health diagnostics industry.

Provided oversight and support for the New England Region sales team, composed of 12 sales associates along with marketing input on sales advisory council. I delivered ongoing team empowerment through effective coaching, probing, and exploratory questions, facilitating “ride-a-longs”, and leading weekly conference calls. I also assisted with overarching strategic planning efforts, channel strategies, and performance management.➥ Achieved 100% team retention and drove YOY team success by applying keen insight and emotional intelligence and leveraging understanding of each member’s strengths and talents.➥ Collaborated Marketing on the Sales Advisory Council to innovate marketing/sales plans and ensure sales force is equipped with proper resources.➥ Innovated and implemented solutions to break down silos and work collaboratively for growth.➥ Successfully aided in the launch of two new therapeutic products in both 2018 and 2019.

Integrated a relationship-focused approach and tenacious mindset to drive sales, while personally handling all activities in the commercial real estate decision making process. Steered the entire sales cycle from prospecting and lead generating through meeting and closing.Key Accomplishments: ► Developed and launched strategic marketing initiatives, including educational seminars and multi-channel campaigns► Brokered over $10.5M in lease and sale transactional volume during tenure► Received recognition for achieving the highest revenue metrics out of any Agent in company history during tenure

Supported the 107th Airlift Wing by strategically identifying, hiring, training, and coaching a top talent team. Built community partnerships, facilitated educational workshops, and fostered a strong referral network. Left active duty in 2012.Key Accomplishments: ► Led performance management for 10 direct reports in the HR department► Designed and delivered seminars for local college students to support recruiting initiatives► Selected as Unit Training Manager, authoring, updating, and delivering on-the-job training for teams and unit leaders► Earned the “New York Air National Guard Recruiting Achievement Award” for outstanding recruitment results in 2012

Directed safety and project management initiatives successfully by leveraging key competencies from time with the Air National Guard, including collaboration, strategic goal planning, safety management, and operational efficiency. Worked on multiple projects, including a 1.7 acre Harbor Center Project in downtown Buffalo.Key Accomplishments: ► Prepared engaging bid presentations for key decision makers to win business decisions► Selected as the OSHA Instructor, completing audits, reports, and safety talks to optimize the working culture