Paul Bragan Email & Phone Number

A leading research expert in the field of understanding consumer attitudes and motivations, Paul Bragan directs strategic research at Wakefield and brings more than a decade of research experience with cutting-edge, global brands from Microsoft to Sprint to Samsung to Nintendo.Paul has developed unique methodologies for understanding brand loyalty and for testing product concepts to discover what's resonating at both the functional and emotional levels. He leads quantitative and qualitative research at Wakefield - as well as a number of unique hybrid methodologies.Before Wakefield, Paul was Director of Research at Ntercept, Vice-President at Penn, Schoen, & Berland Associates and EVP at Kelton Research. Paul received much of his early training at DC polling firms like PSB Research and Luntz - where he developed expertise in a wide range of survey research tactics including segmentation, design exploration, loyalty research, ad testing, tracking, message architecture, and brand expansion research.Specialties: Market and Consumer Research

Listed skills include Marketing Research, Market Research, Segmentation, Customer Insight, and 14 others.