Paul Bragan

Paul Bragan Email and Phone Number

Senior Partner - Wakefield Research @ Wakefield
arlington, virginia, united states
Paul Bragan's Location
Washington, District of Columbia, United States, United States
Paul Bragan's Contact Details

Paul Bragan work email

Paul Bragan personal email

n/a
About Paul Bragan

A leading research expert in the field of understanding consumer attitudes and motivations, Paul Bragan directs strategic research at Wakefield and brings more than a decade of research experience with cutting-edge, global brands from Microsoft to Sprint to Samsung to Nintendo.Paul has developed unique methodologies for understanding brand loyalty and for testing product concepts to discover what's resonating at both the functional and emotional levels. He leads quantitative and qualitative research at Wakefield - as well as a number of unique hybrid methodologies.Before Wakefield, Paul was Director of Research at Ntercept, Vice-President at Penn, Schoen, & Berland Associates and EVP at Kelton Research. Paul received much of his early training at DC polling firms like PSB Research and Luntz - where he developed expertise in a wide range of survey research tactics including segmentation, design exploration, loyalty research, ad testing, tracking, message architecture, and brand expansion research.Specialties: Market and Consumer Research

Paul Bragan's Current Company Details
Wakefield

Wakefield

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Senior Partner - Wakefield Research
arlington, virginia, united states
Website:
wakefieldresearch.com
Employees:
46
Paul Bragan Work Experience Details
  • Wakefield
    Senior Partner
    Wakefield May 2008 - Present
    Washington D.C. Metro Area
    Principal - Strategic Research
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  • Kelton
    Executive Vice-President
    Kelton 2005 - 2008
    Washington D.C. Metro Area
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  • Penn Schoen Berland
    Vice-President
    Penn Schoen Berland 2002 - 2005
    Washington D.C. Metro Area
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  • Ntercept Research
    Director Of Research
    Ntercept Research 2000 - 2002
    Washington D.C. Metro Area
  • Luntz Global
    Research Manager
    Luntz Global 1998 - 2000
    Washington D.C. Metro Area
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Paul Bragan Skills

Marketing Research Market Research Segmentation Customer Insight Advertising Research Focus Groups Qualitative Research Competitive Analysis Marketing Strategy Analytics Quantitative Research Advertising Consumer Behaviour Brand Equity Consumer Behavior Survey Design Competitive Intelligence Online Research

Paul Bragan Education Details

Frequently Asked Questions about Paul Bragan

What company does Paul Bragan work for?

Paul Bragan works for Wakefield

What is Paul Bragan's role at the current company?

Paul Bragan's current role is Senior Partner - Wakefield Research.

What is Paul Bragan's email address?

Paul Bragan's email address is pa****@****rch.com

What is Paul Bragan's direct phone number?

Paul Bragan's direct phone number is +170352*****

What schools did Paul Bragan attend?

Paul Bragan attended Georgetown University, Saint Ignatius High School.

What skills is Paul Bragan known for?

Paul Bragan has skills like Marketing Research, Market Research, Segmentation, Customer Insight, Advertising Research, Focus Groups, Qualitative Research, Competitive Analysis, Marketing Strategy, Analytics, Quantitative Research, Advertising.

Who are Paul Bragan's colleagues?

Paul Bragan's colleagues are Brian Wakefield, Nathan Richter, Nasima Abdool, Ramadhan Sasamalo, Umar Khan, Reception Wakefield, Hloniphani Mazenda.

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