•Conducted primary and secondary research to better understand client needs and consumer behaviors.•Collected and analyzed data from variety of sources to create detailed market research reports for brand strategy development and client go-to-market strategies.•Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.•Boosted client sales revenue through the implementation of innovative promotional strategies and brand initiatives.•Collaborated with cross-functional teams and vendors to develop and implement market executions.•Spearheaded rebranding efforts resulting in revitalized brand identities resonating with both existing customers and newprospects alike.•Collaborated with creative teams on designing engaging marketing collateral that aligned with client vision and tone of voice.

The Western Growers Family of Companies represents a 96-year-old agricultural association comprised of two entities, Western Growers and Pinnacle Claims Management. The association provides membership resources and services to the agricultural industry including advocacy, insurance services, trade and labor resources, and financial services.•Analyzed industry trends and tracked competitor activities to inform decision making and strategic approach. •Managed a diverse team of marketing professionals, fostering a collaborative work environment for increased productivity.•Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.•Drove marketing initiatives and strategies for eight divisions within two corporate entities.•Developed, directed, and implemented the first corporate rebranding in 94 years. •Monitored industry trends enabling the organization to stay ahead of emerging challenges and maximize opportunities.

Generation NEXT Franchise Brands is a vending technology franchisor representing four international franchise brands including Reis & Irvy’s Frozen Yogurt, Generation NEXT Vending Robots, 19 Degrees Premium Frozen Yogurt and Fresh Healthy Vending. Responsible for national and global marketing and brand strategy (corporate and concept) directly under the CEO.•Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.•Developed and directed product launch campaigns, of three corporate brands, ensuring market presence upon release.•Developed innovative sales and marketing strategies for corporate and franchise network to facilitate business expansion.•Managed cross-functional teams for successful marketing campaign execution and performance analysis.•Developed and recommended product positioning, packaging, and pricing strategy to produce highest possible long-term market share for both corporate growth and franchisee success. •Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.•Developed the design of all marketing material and promotional literature for organization and franchise network.•Directed hiring, training, and performance evaluations for marketing and sales staff and supervised daily activities.•Developed marketing strategies and overall communication plans to produce long-term franchise partners.

Balboa Brands operates and franchises the Juice It Up! chain of more than 100 smoothie stands in California and more than half a dozen other states. The outlets offer a variety of fruit and yogurt smoothies, along with other juice drinks, power shakes, and wheatgrass drinks.•Refined organizational structure to consolidate, streamline, and delineate all necessary marketing and sales functions.•Monitored and analyzed industry trends to identify opportunities for organizational growth and franchise network. •Oversaw day-to-day operations of 81 franchise locations to meet business and SSS goals.•Developed innovative sales and marketing strategies to facilitate business expansion and brand awareness. •Oversaw divisional marketing, advertising, and new product development.•Represented organization at external meetings and events to promote and build relationships with key stakeholders.•Formulated and executed strategic communication initiatives to improve product offerings and store awareness

Blue C is an award-winning advertising and brand development firm focusing on action sports, motorsports, and the lifestyle recreation industries. With over 20 years of client success, failures, and effective lessons learned from Fortune 500 companies, mid-market, and aggressive growth companies, they've mastered the art of storytelling by bringing ideas, emotions and experiences to life.•Directed account services for the successful completion of projects, resulting in increased efficiency and client satisfaction.•Directed and managed national and global agency accounts.•Directed an account services team of eight.•Directed agency proposals and presentation strategies to propel business development forward.•Developed new revenue streams by identifying growth opportunities and strategic partnerships with key industry players.•Developed brand strategy roadmaps and marketing plans for national and global organizations.•Developed campaigns, led design, and tracked results, of all client initiatives in the marketplace.

AdtekMedia / PumpTop TV (now Outcast / PumpTop TV) is a leading provider of customized and advertiser-supported digital OOH media on mobile platforms across the country.•Expanded market share with aggressive prospecting and strategic marketing and sales initiatives. •Enhanced profitability by developing pipelines utilizing marketing and sales strategies and forging media partnerships. •Collaborated with upper management to implement continuous improvements and exceed team goals.•Increased sales revenue by developing and implementing an aggressive communication approach. •Managed accounts to retain existing relationships and grow share of business, expanding an out of home network to 20,000 locations nationwide. •Launched successful marketing campaigns that generated ad revenue leads and heightened brand awareness.•Led and directed a national team of five sales executives.

Since 1995 Johnson Gray has been an award-winning advertising and marketing communications firm supplying brand development and creative solutions to clients nationally. Through multiple industries and across a diverse range of clients, JGA is focused on developing targeted messaging and communications that move the needle of customer engagement.•Expanded market share with aggressive prospecting and strategic partnerships.•Enhanced profitability by developing brand strategies and marketing plan for key revenue accounts.•Increased sales revenue by directing growth of national and global accounts organically.•Managed accounts to retain existing relationships and grow share of business for each within the market.•Launched successful marketing campaigns that generated leads and heightened brand awareness for clients.•Executed marketing programs and methodologies to increase client success and agency portfolio retention.

Marshall Advertising and Design specializes in creating communications that connect and build brands. How? By appealing to customers’ wants and needs. Showcasing clients that include Yamaha Motor Corporation, Commonwealth Energy Corporation and ElectricAmerica, Marshall Advertising is a leading communication firm within Southern California.- Managed and directed account service, brand strategy development and campaign performance for key revenue accounts. - Responsible for the development and recommendation of brand and communication initiatives, media strategy and overall marketing campaigns for national clients.