Paul Burke Email & Phone Number

Glendale, Ca, Us

Pittsburgh, Pa, Us

Helping companies accelerate growth through product excellence. I provide product management consulting and fractional CPO services.

Boston, Ma , Us

Served as a member of the executive leadership team with P&L ownership reporting to the Business Unit President overseeing Product Management, User Experience/Product Design, Product Insights and UX Research teams.• Drove multi-year product strategy, roadmap, execution, and sales enablement that grew Sapphire Digital 23% CAGR and led to acquisition by Zelis.• Evolved S365™ Provider Search and Cost Estimation SaaS platform launching 100+ user-requested and client-validated capabilities and enhancements across 6 releases per year for over 20 national healthcare organizations over 4 years for 65M users.• Leveraged federal “Transparency in Coverage” regulation as a product strategy and delivered compliant cost transparency that generated 409% increase in bookings and contributed to +20% annual revenue growth.• Developed CX-centered micro-journey product measurement framework (NPS, CSAT, GCR, CES) to gather feedback from and better understand users. Launched across 75% of clients that enabled data-driven decision-making and empower teams with insights to optimize client strategies and end user outcomes.• Led technology asset acquisition and relaunch of a multi-channel personalized behavioral nudge application focused on closing gaps in care and motivating adoption of digital healthcare solutions for employers and health plans.

Bedminster, New Jersey, Us

Member of Executive Leadership Team overseeing Sapphire Digital acquisition by Zelis.• Upgraded Product Design, Product Management, and UX Research practices to capture product needs and synthesize user research into detailed recommendations for new capabilities and experience improvements in advance of quarterly product planning cycles.• Led the design and launch of Enterprise Design Language System (DLS) and component UI framework built on Angular Material for accessible consumer experiences enabling 34% faster product design.• Repositioned Sapphire as the leading healthcare shopping and compliant cost transparency platform by upgrading brand, product marketing frameworks, and sales enablement tools.

Pittsburgh, Pennsylvania, Us

Reporting to the CMO, managed 100-person digital customer experience lab focused on simplifying heath care for members and patients with programs including Google Cloud-based member portal, AI chatbot, mobile app, and consumer websites. • Secured $50M investment, launched, and managed “agile development lab” with a charter to optimize member experience, drive up transactional NPS, reduce operating costs, and improving health outcomes.• Led first AI-based member chatbot pilot to reduce cost of operations for the top 45 key call drivers via real-time natural language responses to hundreds of common questions using Google Cloud Platform. • Pilot value confirmed; multi-year funding committed.• Oversaw mobile device-based clinical platform pilot to test the success of digital care protocols in acquiring, engaging, and retaining patients and enhancing the care team experience and efficiency.• Launched two consumer facing websites (AHN.org and highmark.com) as “digital front door” to healthcare built on Adobe Experience Manager increasing Monthly Active Users (MAUs) to each site by +200%.

Pittsburgh, Pennsylvania, Us

Restructured digital department into an agile Product Design and Product Management practice.• Partnered with new Customer Experience (CX) function to catalog consumer needs and socialize and educate on the principles and practices of Design Thinking, Human Centered Design, and Growth Mindset throughout the enterprise.• Managed the design, development, and release of a new configurable Android and iOS mobile application in >12 months with 35+ user requested features for the full Highmark membership.• Launched premium payment (eBill) platform for ACA and Medicare membership at Highmark in under 9 months that increased NPS scores by over 35 points within the first two months of release and increased task completion to approximately 75%.

Pittsburgh, Pennsylvania, Us

Drove digital practice modernization by aligning functional areas (Digital Strategy, User Experience Design (UX), Software Development, and Analytics) to a new operational framework and continuous improvement approach. Championed the co-location of the software development and Digital teams to realize the efficiencies of the agile development approach.• Established a cross-functional, enterprise-wide Member Experience Governance Board focused on embracing a culture of change, understanding consumers and partners, establishing a unified strategy and governance model, building a system for improvement prioritization and delivery, and deploying end-to-end measurement.• Developed an Agile User Experience Design Framework for Healthcare that blended Human-Centered • Design activities and the agile development methodology to improve interactions between designers and developers.• Led an interdisciplinary marketing leadership team to establish an annual planning practice based in agile marketing and product management principles.

Pittsburgh, Pa, Us

• Provided product strategy, design, development, and marketing support to early-stage tech companies.• Managed a seed investment fund in Western Pennsylvania.

Pittsburgh, Pa, Us

A grassroots non-profit initiative to highlight and bolster innovation and entrepreneurship throughout the Rust Belt. Seeking to provide content, programming, and scorecarding for the region's startup ecosystem.

Austin, Tx, Us

• Grew innovation consultancy specializing in early-stage and growht stage business strategy, product management, and development.• Engaged with partner companies as interim CMO to deploy marketing platforms.

Pittsburgh, Pa, Us

• Developed and managed the brand, marketing and products for the IT Services Qualification Center—a new center of excellence at Carnegie Mellon. • Worked with the organizations content experts to conceive, model and produce a complementary best practices capability models for managing the buyer and seller relationship in IT services sourcing called the eSCM (eSourcing Capability Model). • Designed and published complementary publications providing model definition and and detailed practices—one for each side of the sourcing relationship. • Worked with the ITSqc management team to define and deliver a communications toolset for outreach and education about the models and gain international adoption of the standard.

Pittsburgh, Pa, Us

• Worked with regional clients to provide design solutions in a variety of media. • Responsibilities included client and project management, concept development and management of production resources. • Projects included corporate web site development, interface/product development, and magazine definition and development.

Austin, Tx, Us

• Member of the development and consulting team responsible for the creation and deployment of usable product interfaces to Fortune 500 companies. Responsibilities included requirements gathering, benchmarking, information design, visual design and usability testing. • Developed web and desktop (Java SWING) business software interfaces for Fortune 500 clients including AXA, Lands End, Prudential and Federal Express. Developed an icon language for Trilogy software applications. Researched, defined, and documented a design process for internal alignment with development, consulting and sales teams.