Paul Caldera

Paul Caldera Email and Phone Number

Helping you build relationships with customers looking to make a commitment to one brand in a given category and facing a high-consideration, high-emotion decision. Founder | Saltworks Enthusiast Branding & Experience @ Saltworks Enthusiast Branding & Experience
Paul Caldera's Location
Boston, Massachusetts, United States, United States
Paul Caldera's Contact Details

Paul Caldera personal email

n/a
About Paul Caldera

At Saltworks we say “We aren’t for everybody - we’re for brands that aren’t for everybody.”Over 20+ years, I have come to specialize in helping brands uncover the differentiation that enthusiast customers are looking for. I am dedicated to helping leverage the special opportunity that enthusiast brands have to attract a customer base of true believers and retain them for a lifetime.I work with a diverse range of clients, from Fortune 3000 companies to niche markets. My focus is on strategic brand positioning, developing customer insights, integrating brands, and creating content, brand expression, and growth marketing deliverables that are effective across all media.If you think you profile as an enthusiast brand — where customers are looking to make a commitment to one brand in a given category, and face a high-consideration, high-emotion decision — let’s connect and talk more!

Paul Caldera's Current Company Details
Saltworks Enthusiast Branding & Experience

Saltworks Enthusiast Branding & Experience

View
Helping you build relationships with customers looking to make a commitment to one brand in a given category and facing a high-consideration, high-emotion decision. Founder | Saltworks Enthusiast Branding & Experience
Paul Caldera Work Experience Details
  • Saltworks Enthusiast Branding & Experience
    Founding Partner- Brand Building
    Saltworks Enthusiast Branding & Experience 2002 - Present
    Boston, Massachusetts, Us
    Saltworks is a leading branding + experience design firm with a specialized focus on building relationships with enthusiast customers who are looking to make a commitment to one brand in a given category and face a high-consideration, high-emotion decision.Saltworks creates positioning, growth marketing and experience design solutions that build brands for clients like: The North Face, Backroads Active Travel, Cessna Aircraft, Johnson & Johnson, Parker Guitars, JanSport, Segway, Elderhostel/Road Scholar, Teva, Wells Fargo, MIT- Massachusetts Institute of Technology, Hinckley Yachts, Motorola, Bombardier, Hikma Pharmaceuticals, The Weather Channel, Best Western Hotels, Weyerhaeuser, Thomson Safaris, TomTom, DoubleTree Hotels, Ranger Boats, Simon & Schuster, Starwood Hotels, WL Gore & Associates, DuPont, The Salvation Army, TIAA Financial Services, Grand Banks Yachts, Ben Hogan Golf and many others.
    View
  • Emerson College
    Graduate Professor - Integrated Marketing Communication
    Emerson College 2010 - Present
    Boston, Ma, Us
    Affiliated faculty in the Marketing Communication Department. Emerson College is the nation's only four-year college devoted exclusively to the study of communication and the arts and is internationally recognized in its fields of specialization, which include marketing communication; communication studies; journalism; communication sciences and disorders; visual and media arts; the performing arts; and writing, literature and publishing.
    View
  • Marchfirst (Nasdaq-World Leader System Integrator & Internet Consulting)
    Vice President, Creative Director- Brand Building
    Marchfirst (Nasdaq-World Leader System Integrator & Internet Consulting) 2000 - 2002
    Paris, France, Fr
    A global Internet professional services company created by the merger of USWeb/CKS and Whittman-Hart. Creative Director responsibilites included the leadership of the Brand Building Group, critiquing concepts, mentoring staff, and enabling the development of innovative and creative solutions. Additional responsibilities included the financial management of projects, development of proposals and presentations to our Global 3000 clients, hiring and retaining Brand Building professionals, and day-to-day operations of the Brand Building Group.
    View
  • Usweb / Cks
    Partner- Branding
    Usweb / Cks 2000 - 2000
    (see marchFIRST- merger of USWeb/CKS and Whittman-Hart description above)
    View
  • Caldera Design Inc.
    Founder + Principal
    Caldera Design Inc. 1995 - 2000
    Caldera Design specialized in the development of strategic marketing communications for both consumer lifestyle and corporate clients throughout North America. Responsibilies included all aspects of creative direction, new business development, and company management. Partial client list included: Bombardier Aerospace, Backroads Active Travel, Chums, Best Western Hotels, Cessna Aircraft, Doubletree Hotels, Del Webb Corporation, Rockford Fosgate, IBM, Intel Corporation, Motorola, Ranger Boats, The Apollo Group- University of Phoenix, Simon & Schuster, Boyd Gaming, Starwood Resorts, Phelps Dodge, US WEST Communications, WL Gore & Associates and Weyerhaeuser.
  • Thunderbird School Of Global Management
    Guest Lecturer + Critic + Judge
    Thunderbird School Of Global Management 1995 - 2000
    Phoenix, Arizona, Us
    Lectured, critiqued and served as judge for "InterAd," Thunderbird's Advanced International Marketing and Advertising competitive program that helped major corporations launch products and services into foreign markets including: Dell Computers in Brazil, Kellogg's in Great Britain, Coca-Cola in Viet Nam, AIG Insurance in Mexico and the United Nations in Pakistan.
    View

Paul Caldera Skills

Integrated Marketing Brand Development Creative Direction Brand Management Marketing Communications Creative Strategy Marketing Marketing Strategy Strategy Advertising Brand Architecture Social Media Marketing User Experience Interactive Marketing Leadership Brand Awareness Corporate Branding Positioning Email Marketing Digital Strategy Digital Marketing Content Strategy Branding And Identity Strategic Planning Corporate Identity Team Leadership Content Development Online Marketing Marketing Research Qualitative Research Strategic Partnerships E Commerce Integrated Marketing Communications College Teaching Enthusiast Branding Brand Strategy Brand Positioning Audience Segmentation Enthusiast Mobile Marketing Direct Mail Customer Insight Strategic Sales Plans Strategic Brand Positioning Direct Marketing Brand Building Personas Customer Engagement Persona Campaigns

Paul Caldera Education Details

  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Communication Design
  • The New School
    The New School
    Communication Design

Frequently Asked Questions about Paul Caldera

What company does Paul Caldera work for?

Paul Caldera works for Saltworks Enthusiast Branding & Experience

What is Paul Caldera's role at the current company?

Paul Caldera's current role is Helping you build relationships with customers looking to make a commitment to one brand in a given category and facing a high-consideration, high-emotion decision. Founder | Saltworks Enthusiast Branding & Experience.

What is Paul Caldera's email address?

Paul Caldera's email address is pa****@****son.edu

What is Paul Caldera's direct phone number?

Paul Caldera's direct phone number is +161757*****

What schools did Paul Caldera attend?

Paul Caldera attended Parsons School Of Design - The New School, The New School.

What are some of Paul Caldera's interests?

Paul Caldera has interest in Arts And Culture.

What skills is Paul Caldera known for?

Paul Caldera has skills like Integrated Marketing, Brand Development, Creative Direction, Brand Management, Marketing Communications, Creative Strategy, Marketing, Marketing Strategy, Strategy, Advertising, Brand Architecture, Social Media Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.