Paul Calento Email & Phone Number

White Plains, Ny, Us

Develop and execute go-to-market plan(s) for select start-up media groups, apps, social media influencers, FAST video networks and information providers. Representative engagement with World Baseball Network LLC focuses on global baseball, across 120 countries, 85 professional or semi-professional leagues, 500+ teams and 14,000+ players. Contract responsibilities typically include business plans development, financial modeling, fund raising support and best practices identification and reporting. Monetization recommendations may support display advertising, video advertising, takeover sponsorships, pay-per-view streaming, user subscription packages and sponsored experiential on-premise events. Engagements typically report to Chairman or business owner.

Voorhees, Nj, Us

Advise management team for strategic partnerships and corporate development to enhance shareholder value, post-CEO, non-management role.

Voorhees, Nj, Us

Co-founder of expanded entity. Key objectives include: 1.) Grow the business; 2.) Launch new products and customer-facing media/advertising brands; 3.) Foster projectable and systemic growth via partnerships and entering new markets; 4.) Expand profitability; 5.) Utilize "change" as a disruptive demand driver.Directs and executes strategic plan for growing established digital advertising technology platform to improve the performance of direct-to-consumer advertising via artificial intelligence, machine learning and access to premium media supply. Focus is on helping advertisers in (often-) regulated markets (pharma, alcohol, health/wellness, etc.) connect to new audiences carefully, cautiously and effectively. Responsible for meeting and exceeding established performance goals, fund raising, financial and staffing management, execution of the product roadmap and partner outreach. Reports to and is a member of the Trion board of directors.

Voorhees, Nj, Us

Voorhees Township, Nj, Us

Ensured high-growth startup hits and exceeded short- and mid-term performance objectives. Was responsible for delivering results on a day-to-day, quarter-to-quarter basis. Collaborated with CEO to meet organizational vision, operational strategy, and hiring needs, including merger with Trion Interactive, within seven months of launch. Translated strategy into actionable goal setting, performance management, and annual operating planning. Ensured program compliance with all applicable standards, laws and developed CannaVu’s own “Code of Compliance”. Reported to CEO.

Co-founder. Directs and executes strategic plan for early-stage start-up focused on improving performance advertising via artificial intelligence and machine learning. Responsible for meeting and exceeding established performance goals, fund raising, financial and staffing management, execution of the product roadmap and partner outreach. Reports to and is a member of the AI Prime board of directors.

New York, New York, Us

Directed and executed strategic plan for program development and market adoption of current and new social video data solutions for advertising, across leading social video platforms. Managed general operations and management of the overall business, including P&L. Previously co-founder and CEO for TriVu Media, a component of AdParlor's social video offering.AdParlor is the largest social video advertising insights offering, enabling brands and marketers to utilize audience and/or contextual information to plan, execute and optimise their social video and social media campaigns on Facebook, Instagram, Twitter, YouTube and emerging Millennial-focused social networks. AdParlor delivers measurable results on a large scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare and Starcom.

Directs and executes strategic plan for product development and market adoption of current and new video products. Manages general operations of the business including sales and marketing, technology, client services and ad operations, including overall P&L.TriVu Media brings the simplicity, transparency and reach of TV ad buying to digital video. Advertisers choose their target audience and the desired videos where they'd like to advertise, and TriVu's algorithms segment those videos into appropriate "channels" that match like-minded ads and content. TriVu's technology is among the first to help deliver ROI from large-scale video platforms like YouTube.

Directed and executed strategic plan for start-up data services provider, focused on next-generation broadcast advertising (mobile, connected TV, linear/non-linear online video and traditional display). Responsible for meeting and exceeding established performance goals, fund raising, financial and staffing management, execution of the product roadmap and partner outreach. Reports to and is a member of the TriVu Media board of directors. TriVu Media was acquired by Adknowledge in June 2014.

Develop end-to-end integrated communications initiatives focused on developing media conversations around emerging "market maker" topic areas (mobile, cloud computing, online advertising verification). Specialties include strategic launch plans for start-up companies, video and social media projects, and research analysis to facilitate new technology adoption. Current activities include several social media-focused blogging and/or go-to-market programs via contract with IDG on behalf of Accenture, Citrix, Dell, EMC, HP, Iron Mountain, Juniper Networks, Kurt Salmon, NEC, Research In Motion, SAP SuccessFactors, Savvis, Sprint, Sybase and others.

San Francisco, Ca, Us

San Francisco, Ca, Us

Santa Clara, California, Us

Bsba, Marketing

Education record