Paul Callaway Email and Phone Number

In the interim, here is the job description. The role is remote:Roles & Responsibilities:Integration-Work with the media team early on and throughout a campaign's lifecycle to identify the campaign's reporting needs and developing the data pipeline to meet those needs-Help teams identify the particular sources of data that campaigns will need and generate, the cadence of reporting deliverables, and the level of information needed to fit each client-Manage an associate analyst on DC's analytics team-Broadly advocate for the powerful role that data plays in a creative agency-Collaborate with the media team and our clients to ensure we are accurately measuring KPIs.-Implementation of measurement tags to ensure proper measurement-Add new conversion points to our data pipeline process-Continue to improve all analytics related processes at DCClient Management-Primary day to day contact for client analytics deliverables, including but not limited to measurement plans, dashboards, and ad-hoc reporting.Analysis-Identify media insights and opportunities for media optimization and establish clear, thoughtful recommendations for how to improve media performance-Develop compelling analyses, present them to internal teams and clients and clearly communicate the business impact of results-Articulate results of data analysis to clients and internal groups; translate technical results to a non-technical audience-Always investigate the “why” and “so what” questions behind performance in order to get to more meaningful insightsPrimary Clients: California Department of Public Health's (CDPH) Tobacco/Vaping Control, COVID19 Therapeutics, and Anti-Opioid Abuse Programs. I have also worked with Rosetta Stone, InnovAsian, Horizon Organic Dairy, and others.

Provided insights on the effectiveness of web traffic driven from marketing campaigns to develop and iterate upon strategies.Distilled technical findings for non-technical audiences to obtain an understanding of the impacts of campaigns.Onboarded new clients and developed strategies to align objectives with measurable KPIs.Created detailed website performance tracking through Google (Tag Manager and Analytics), and Adobe (Dynamic Tag Manager, Launch, and Analytics) implementation on customer-facing sites. Including building tags based on custom HTML, CSS, JavaScript click classes and variables, and more.Designed and built interactive internal and client-facing Tableau dashboards showcasing online ad and website metrics along with offline ad performance allowing for insights to optimize campaigns. PostgreSQL querying off of AWS as the primary data source.Created and verified URL tracking strings (Adobe CIDs and Google UTMs) along with other process control measures (e.g. tagging and measurement standardization).Led website tracking audits to determine potential opportunities for improved engagement with customers.Developed a standardized process for creating email-podcast performance reports indicating how users became more engaged with the brand.Clients included: Corteva Agriscience, Pioneer Seeds, Zoetis Animal Health, Raymond Forklifts, Douglas Products, Johnson Financial Group, and Zoro

See above role for responsibilities as they are the same. This was a full-time (40+ hours per week) contract which I was able to convert into a full-time opportunity.Contractor via TEKsystems Feb 1, 2019 - Aug 23, 2019

Created monthly Tableau-based reports showcasing vendor performance. Sent to hospitals’ financial teams (including CFOs) which Healthfuse determines fees for performance-based contracts and clients determine their ROI.Determined root causes of vendor performance changes and provided actionable insights to adjust poor-performing vendors’ strategies.Reconciled inventories valued at approximately $500M across five clients monthly to determine compliance between vendors and clients, and address non-compliant accounts to ensure error-free placements, write-offs, and financial statementsCross-vendor inventory reconciliations were also run to determine which vendor should rightfully hold accounts when accounts were found in multiple vendors’ inventories simultaneously to prevent future billing issues.Evaluated and profiled vendors in order to identify top performers within various revenue cycle functions to assist with the vendor selection processConducted market research and sourced potential vendors; comparing their contract offers, interviewing their references, and analyzing qualitative and quantitative data to determine the best fit for client needs.

Created customer-facing detailed data spreadsheets, databases, and visualizations using Excel, Access, and Tableau respectively to obtain key insights Worked primarily with Splash Clinical, a wholly owned subsidiary that specializes in clinical trial patient recruitmentSecondarily worked with Teuteberg specializing in analytics for casino gaming, university alumni associations, membership groups, loyalty marketing, and non-profit industriesStreamlined creation of spreadsheets via Pivot Tables and macros using VBA codingImplemented new data visualizations in analytics reports using Tableau, adjusting to customers' needs and requestsManaged search engine and social media marketing campaigns using a multitude of platforms such as Google Analytics and AdWords, Bing, and Facebook using their PPC ad programs.Developed innovative marketing strategies based on the analyticsCreated Standard Operating Procedures for non-standard reports to create consistency and so they can be created by others if necessary.

Assisted the finance department with urgent Excel projects regarding the service advisors’ customer service and profitability metrics rankings. This is a major factor in their performance reviews.Created a Standard Operating Procedure for creating the service advisors' metrics report as I was about to start at Teuteberg. The report is still created monthly using the SOP and the finance department thanked me for the overhaul and its improvements. It is easier to create and understand, yet provides more insights. Made outbound calls based on assignments from Customer Care Center Manager with the objective of convincing customers to schedule an appointment for collision services at a Service King facility near their homeAccurately informed customers of the collision repair process in accordance with company policies and their insurance company guidelines Recorded results and details of calls in customer care database including names, address, all possible telephone numbers, e-mail address, and any unusual circumstances

Assisted with General Motors key recall by driving to multiple car sales branches in Chicago and its suburbs and modifying keys to specifications. Also fixed keys at the National/Alamo O'Hare Airport rental branch.Handled payments for much of the Vehicle Repair (VR) team for vendors such as Safelite AutoGlass, Dent Recon, Service King, Gerber Collision and Glass, and many more.Assisted with transporting vehicles to and from dealerships and service centers when required.Obtained ICE software knowledge for claims handling and updated backlogs of older claims.I was invited to return during winter break and I accepted the offer.

Completed various tasks for The Home Depot teamExperienced working on and prioritizing multiple projects at a timeExPRS software knowledge for organizing and tracking claims.Please read the attached manager notes for more details (not mobile friendly).

Obtained door to door sales skills, time management skills, estimate exterior residential paint jobs, negotiate with clients, and manage two employees, Received 10 hours of sales training, 10 home estimates based on approximately 70 door to door pitches per day (weekends only).

Basketball refereeing for intramural for Marquette student formal league games. Learned how to make split second decisions under pressure, work as a team, and to be assertive around occasionally unruly participants.