Paul Moore Email & Phone Number

Menlo Park, Ca, Us

Facebook's mission is to give people the power to build community and bring the world closer together. Marketing brings that brand promise to life through outbound marketing campaigns and by shaping product direction. The Decision Science team in Marketing is the data science organization that applies analytic methods and statistical rigor to some of the most important questions faced by consumer marketers: Who are our audiences? How should we communicate our message to them? How do they respond?Decision Science uses both sentiment and product engagement data to understand consumers and to give a holistic view of marketing achievements, challenges, and opportunities. We apply multiple methods such as A/B testing, complex experimental designs, surveys, tracking dashboards, audience segmentation, and audience targeting. We turn insights into actionable marketing plans by working cross-functionally with product marketing managers, researchers, product managers, ad operations, media buyers, and product data scientists. I lead multiple teams of decision scientists solving marketing challenges across Facebook: Community, Groups, Events, Profile, Messenger, Dating, Search, News, Fundraising, Civic Engagement, Crisis Response, and Privacy. I blend data insights, my experience, and an appreciation for organizational dynamics to make strategic decisions, optimize tactics, and improve results.

New York, Ny, Us

LivePerson connects consumers and brands with chat and targeted messaging. LiveAds brings the power of live chat to display advertising, enabling two-way engagement at every consumer touchpoint. Responsible for LiveAds product development, research, marketing, and professional services (training, implementation, analysis). Developed data strategy and products for other Digital Adoption programs that helped brands engage consumers through online, less-costly channels than voice. Created custom data processing and reporting system that merged onsite behavior data, chat, and call center logs to quantify program success.

Reston, Virginia, Us

AddThis collects data from more than 14MM domains, 90B page views, and 1.3B users per month. (In 2013, Comscore ranked AddThis #4 in page loads/month behind Google, Facebook and Twitter). Responsible for applied data systems that supported advertising managed services, standard and custom XGraph audiences delivered to DSPs, raw and processed data pipelines to other companies, and audience insights for advertisers and publishers. I also managed strategic accounts for partners receiving full “firehose” data.

New York, Ny, Us

XGraph, Inc. provides Connected Audience Marketing™ to help marketers identify and target customers more effectively.http://www.crunchbase.com/company/xgraph XGraph enables the creation and delivery of high-value Connected Audiences for brand advertisers and direct marketers. Connected Audience Marketing works on the proven premise that people who share similar lifestyles, values and purchasing habits with an advertiser's customers are the optimal audience for targeted advertising. Audiences are connected to each other by social ties, behavioral and intent similarities, and they share similar life-styles, life-stages, life-values. XGraph's innovative “multi-graph” approach applies social network analysis to many types of graph-structured data, including social, behavioral and intent data at scale. By scoring individual users, reach and performance could be optimized to deliver superior performance relative to other targeting methods.XGraph raised $3.75M from Rho Ventures and was acquired by AddThis.

Sunnyvale, Ca, Us

Yahoo Strategic Data Solutions (SDS) creates value for consumers and marketers by delivering the consumer-centric data platform and insight services that maximize user engagement and enable innovative marketing solutions. The SDS business unit is responsible for data warehousing, data platforms, analytic reporting, ad targeting, product optimization tools, and user behavior research. • Responsible for driving the data strategy and data mart product development roadmap to meet the needs of YOS, Yahoo’s social platform, and the Connected Life business unit, which includes all broadband partnerships (e.g., co-branded portals), all mobile products (e.g., WAP, SMS, Java applications), digital home (e.g., SportsVision), and desktop (e.g., Widgets).• Developed new analytic methods for modeling user retention curves, churn analysis, lifetime user value, network value of individual Yahoo properties, and social network analysis• Filed two patents in the area of social network analysis for advertising targeting• Conducted analysis of Yahoo’s unique user formula calculations and client (vs. server) side counting in comparison to third-party metrics• Oversaw successful transition of data mart engineering team from Sunnyvale to Bangalore• Identified, evangelized, and executed on opportunities between SDS, YOS, and Connected Life to leverage data applications (e.g. personalization, data-driven recommendations, universal data logging)

San Mateo, Ca, Us

Keynote’s Customer Experience Management division consists of technologies and consulting services for user-experience testing. Keynote and its clients apply many methodologies to do customer research, market research, and to measure Web site business performance. Keynote acquired and integrated three companies to build this offering: Vividence, NetRaker, and Enviz. I was in the core team acqui-hired via Enviz, which became known as WebEffective.Product management at Keynote serves multiple constituents: Customers and Consultants, for advanced research support; Sales, for lead generation and support; Engineering, for product development; and Executives, for pricing and product strategy.

Multi-functional role encompassing engagement management, methodology development, data modeling, data analysis, future product development, and sponsored research.

Ph.D., Organizational Behavior

Ba, Psychology, Sociology