Paul Carmichael Email and Phone Number
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Board level e-commerce and retail professional with a proven track record of delivering growth to digital retailers, both agency and client side. Commercially astute, with a data driven approach to digital marketing and Ecommerce.Skills:- Digital transformation- In-housing digital and Ecommerce teams- In depth knowledge of all Digital Marketing channels - PPC, CRM, SEO, Affiliates, Display, Social Media & Digital PR- P&L Management- Ecommerce & Website Strategy- Attribution, Analytics and Reporting- UX & Conversion Rate Optimisation- Consumer and Retail Insight- Influencing at board level- Client & Supplier relationships- Team development and leadership
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Ecommerce DirectorJoe Browns Ltd Jun 2024 - PresentLeeds, Gb
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Ecommerce DirectorLa Redoute Feb 2019 - Jun 2024Roubaix, Fr- Business strategy and Leadership- Ownership of Ecommerce strategy- Digital marketing strategy - PPC, SEO, CRM, Affiliates and Partnerships, Paid Social, Display- Marketing and Adtech budget / P&L- Analytics, Reporting and Insight- Trading & Merchandising - UX/CRO- Supplier relationships -
Head Of DigitalLa Redoute Oct 2015 - Feb 2019Roubaix, Fr
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Head Of EcommerceWren Kitchens Mar 2014 - Oct 2015Barton-Upon-Humber, North Lincolnshire, GbHead of Ecommerce at the UK's largest kitchen manufacturer / retailerKey Areas of Responsibility include:- Ownership of digital strategy- Website performance, including responsibility for digital budget and P&L- Setting up and managing the In-house Digital Marketing team, saving significant cost in agency fees- Website Tracking / Analytics, Reporting and Attribution model management- Offline tracking to attribute store sales back to the web- UX/CRO programme including AB Testing, Usability, Session replay and heat mapping software- Project managing key development projects - Overseeing website content strategy- Website technology, and supplier relationships -
Ecommerce ManagerVictoriaplum.Com Jan 2013 - Feb 2014Doncaster, South Yorkshire , GbEcommerce Manager at the UK's leading online bathroom retailer.- Responsible for setting up and managing an in-house digital marketing team- Ecommerce & Website Strategy- Digital Marketing Strategy & Development- Attribution, Analytics and Reporting- UX & Conversion Rate Optimisation- Consumer and Retail Insight- Supplier & technology selection and relationships - Team development and management -
Account DirectorSummit - Changemakers In Online Retail Jan 2012 - Dec 2012Hull, GbAccount Director at the UK's leading retail focussed Digital Marketing and Ecommerce agency. My clients Include: Argos, Homebase, Habitat, Three Mobile & CarpetrightManaging the following channels - PPC, SEO, Affiliate Marketing, Social Media, Email Marketing, Website Conversion / Usability -
Senior Account ManagerSummit - Changemakers In Online Retail Feb 2008 - Dec 2011Hull, GbManaging the Digital Marketing Campaigns for the following retailers:- Argos- Three Mobile- Carpetright- Viking DirectThe role involves managing, and developing a team of account managers who are responsible for the delivering successful campaigns across all digital channels
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Ppc Account ManagerSummit - Changemakers In Online Retail Feb 2007 - Feb 2008Hull, GbManaging PPC Campaigns for Large UK Retailers, including:- Dreams Beds- Comet- HQHairI was the key point of contact for these accounts, and was also responsible for all reporting and analysis
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Digital AnalystComet Oct 2005 - Feb 2007Wellingborough, England, Gb
Paul Carmichael Skills
Paul Carmichael Education Details
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University Of HullBusiness & Marketing
Frequently Asked Questions about Paul Carmichael
What company does Paul Carmichael work for?
Paul Carmichael works for Joe Browns Ltd
What is Paul Carmichael's role at the current company?
Paul Carmichael's current role is Ecommerce Director @ Joe Browns: Digital Marketing | Ecommerce | Strategy.
What is Paul Carmichael's email address?
Paul Carmichael's email address is pc****@****l.co.uk
What is Paul Carmichael's direct phone number?
Paul Carmichael's direct phone number is +4484484*****
What schools did Paul Carmichael attend?
Paul Carmichael attended University Of Hull.
What are some of Paul Carmichael's interests?
Paul Carmichael has interest in Football, Playing Guitar And Piano, Music, Golf, Travel, Film.
What skills is Paul Carmichael known for?
Paul Carmichael has skills like Digital Marketing, E Commerce, Ppc, Email Marketing, Online Marketing, Seo, Digital Strategy, Affiliate Marketing, Online Advertising, Strategy, Web Analytics, Conversion Optimization.
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