Paul Casinelli Email & Phone Number

Boston, Ma, Us

San Francisco, California, Us

• Partner with emerging technology startups and other enterprises to provide expertise in go-to-market planning, product management, and corporate strategy -- supplying both strategic and tactical support in evaluating each company's optimal market fit, developing suitable business/marketing plans, and driving appropriate scaling activities

New York City, New York, Us

Palo Alto, California, Us

• Led cross-functional effort to streamline and improve company go-to-market motion by optimizing the at intersection of marketing, sales, customer success and product.• Major accomplishments include: increased enterprise ARR by 100%, increased B2C bookings by 100%, increased lead flow by thousands of leads per month, executed first B2B demand generation campaigns, increased close rates by optimizing pricing model, overhauled customer success process & protocol, revamped company website, launched four new products critical for enterprise customers.

• Embarked on a brief career pivot to help launch and scale a promising new biotech startup, based on a family-related experience with ALS and deep personal passion around the issue• Led key intellectual property and technology transfer activities based on breakthrough new scientific developments uncovered at the MGH Vaccine & Immunotherapy Center • Wrote the corporate business plan, secured ~$1M in angel funding, and built positive relationships with multiple VC investors to develop a pipeline for Series A financing• Recruited a world-class scientific advisory board and developed a breakthrough multi-phase R&D plan that executed two first-of-their-kind studies of the intersection of immunology and ALS—which are currently in the process of being published in leading scientific journals• Led early-stage business development efforts to help the company gain traction; currently phasing out day-to-day involvement and handing responsibilities over to a professional leadership team

Boston, Ma, Us

• Obtained an advanced degree from HBS and held leadership roles within several Harvard student societies including serving as Co-President of the Free Enterprise Club and Co-Chair of the Harvard-Vatican Leadership Summit 2019, Tech Club, Entrepreneurship Club, and VC/PE Club

Boston, Massachusetts, Us

• Reported directly to the GM and oversaw all Go-to-Market strategy and execution for the Enterprise (B2B) Business Unit across four international regions• Drove product vision/strategy, allocated an $8M global marketing budget, and directed a $70M sales plan; leadership and strategy contributions helped drive continued double-digit revenue growth in North America (15%) and Japan (10%), while reversing prior declines in Europe and Australia• Led a corporate rebrand and developed critical new GTM motion, helping transform the organization from a video delivery infrastructure solution into a true Enterprise B2B provider serving a diverse commercial client base• Identified and led an investment into an emerging vertical (secure internal video) representing $2B market value; achieved the first-year business target ($1M) in six months and increased deal size by 100% • Led a cross-functional product adoption initiative to boost client retention; increased product usage 100% in 6 months for 3 products by building a new customer success function that leveraged newly developed product usage analytics to target, onboard, and manage customer implementation• Elevated brand visibility by creating a two-pronged strategy with an industry analyst program and Customer Advisory Board (CAB); during a 2-year effort to engage analysts, achieved leadership positions in both Gartner and Forrester

Boston, Massachusetts, Us

• Led a product marketing team tasked with developing/deploying go-to-market strategy for all new products and features, driving successful adoption and usage of products after launch, and analyzing market data and customer/field feedback and help inform future product plans • Launched a new suite of video marketing products with industry-first digital marketing-focused features, including marketing automation integrations, video channel/experience publishing, and social media video management• Launched a series of low-cost, entry-level products to vastly expand customer acquisition; Created scalable pricing to subsequently expand product and business footprint within customer accounts; Deal sizes ranged from $199 to >$1,000,000• Hired, mentored, and managed a cross-functional team of 6 employees, in addition to implementing a new performance review and coaching program that led to 100% staff retention and "top 5" team performance; this program was subsequently adopted across the organization as a whole• Drove expansion of the company's business analyst capabilities to enable deeper business insights and successfully benchmark overall company performance

Boston, Massachusetts, Us

• Promoted to director-level role overseeing all Product Marketing initiatives for the company's industry-leading video marketing platform (Video Marketing Suite) which included a core video management and delivery platform, video experience builder, live streaming, and video analytics• Developed and implemented a ground-breaking pricing overhaul, built out a comprehensive competitive analysis program, redefined messaging and value prop construction, and implemented cutting-edge sales enablement and training programs

Boston, Massachusetts, Us

• Recruited to lead the launch of a comprehensive video marketing solution as part of a company pivot towards the enterprise market segment; held responsibility for positioning, messaging, pricing, and global sales enablement

Westwood, Massachusetts, Us

• Led product strategy, GTM activities, pricing, and lifecycle management for the company's portfolio of cutting-edge video analytics products; these products managed vast amounts of data for legacy video delivery networks and enabled the first-ever online video streaming efforts for the largest global cable and telecoms companies—representing a $20M opportunity within the customer base alone and hundreds of millions in downstream market potential• Owned the company’s $1M sales quota for video analytics; managed a key product redesign/relaunch initiative centered around hardware and database vendor selection, product capabilities requirements, user experience redesign and internal sales enablement that sparked $1.3M in new revenue and generated 100% YOY growth• Developed training coursework as part of a certification process to boost customers’ ability to leverage the IneoQuest's solutions and increase upselling/retention rates

Westwood, Massachusetts, Us

• Promoted to marketing role leading product marketing strategy for a breakthrough online video streaming monitoring solution, successfully growing the sales pipeline from zero to $2M+ within a 2-year span and holding oversight all related product launches, positioning, messaging, pricing, sales training, enablement, competitive analysis, and media/analyst relations activities• Managed a pivotal OEM relationship with Dell, our supplier for critical server hardware for our most advanced products

Westwood, Massachusetts, Us

• Reported directly to COO and developed/delivered regular reports to Executive Leadership and the company's Board of Directors• Monitored and analyzed critical business metrics including bookings analysis, pipeline management summaries, product mix analysis and business forecasts for Board of Directors meetings• Executed implementation of new CRM (Salesforce.com) and Product /Quote Configuration (Big Machines) tools to standardize and streamline revenue operations

Master Of Business Administration - Mba

Hmx Fundamentals - Immunology

Ba, Political Science