Paul Castner Email & Phone Number

Lancaster, Pa, Us

Finding a new job is hard work and right now it could be tougher than ever. I am focused and ready to jump into a new opportunity. I am being selective and have been connecting with people I know which is still the most effective way to find something new. During this period, I have used the time to also learn all about new technologies that marketers need to know for today and the future. LinkedIn, HubSpot and others are great resources.

Lancaster, Pa, Us

Directs and delivers growth marketing activities across a variety of digital and offline channels in a high- growth environment through comprehensive traditional and digital marketing programs. Leads the marketing team to deliver campaigns that generate leads, brand awareness, thought leadership and engagement. Manages 4- person team and multimillion dollar budget. Key targets are large pharmaceuticals and medical device influencers and purchasers.

Jacksonville, Fl, Us

Jacksonville, Fl, Us

Adding value by helping accelerate company growth via intertwined digital global marketing content campaigns leveraging thought leadership, brand reputation, advertising, PR, social media, websites, and direct marketing programs. Working with internal resources and leading agencies, develops marketing/brand strategies including messaging, positioning, and segmentation. Business driving activities include social media channels, targeted direct mail, digital media, websites/blogs, webinars, advertising, public relations, annual conferences and trade shows. Created and launched campaigns for Banking Solutions designed to drive interest and engagement for FIS SaaS and BaaS offerings.

Lutz, Fl, Us

Psychological Assessment Resources, Inc. (PAR) is a leading global publisher of psychological assessment resources, software, and related materials developed to meet the needs of professionals in psychology, counseling, education, neuropsychology,forensics, pharmaceutical product development, and career counseling. PAR assessments are used by mental health professionals to evaluate,monitor treatment, and assist their clients/patients. As head of marketing, I was responsible for helping to build and drive opportunities for growth around new and existing products and markets.

Full-time contract marketing & communications leader for PixelOptics, a well-funded start-up and inventor of revolutionary Empower Interactive Electronic Eyewear. Worked on a variety of projects and programs including global brand development, positioning, message development, logo/icon design, websites, public relations, launch planning, merchandising and trade communications.

Company, Oo

Responsible for marketing and communications of all aspects of The Transitions Championship, a major PGA TOUR event, the Official Eyewear of the PGA TOUR, as well as marketing direction for Transitions SOLFX high performance sun wear.

Company, Oo

Responsible for all aspects of the marcom mix for US and Canada. Handled strategic plan development, research and delivery of multi-million dollar media plans and programs. Led 4 person staff involved in consumer and trade PR, all advertising, website development, social media, CRM, POS, and collateral development. Manage agency relationships including Saatchi, Burson-Marstellar, Proof Digital, Zenith media and Active media as well as other key Canadian agencies.

Itasca, Il, Us

Responsible for day-to-day management of several key b-to-b accounts including Siemens Energy & Automation, Siemens Medical and Siemens Building Management. Also worked on Motorola account. As agency of record for Siemens, my group developed marketing strategies designed to optimize results. We created and deployed all aspects of the marketing mix including national advertising, trade PR, direct mail campaigns, research, websites, trade show exhibits, sales collateral and technical literature.