Paul Castro Email & Phone Number

Coppell, Texas, United States

Develop and implement a global customer experience strategy that enhances satisfaction and loyalty across all markets, aligning with overall business objectives.Analyze customer feedback and market trends to identify opportunities for innovation and improvement in the customer journey.Drive innovation in customer engagement, leveraging new technologies and methodologies, and establish KPIs to measure the effectiveness of initiatives.Champion a customer-centric culture throughout the organization by promoting best practices.

Lenexa, Kansas, United States

Led customer and user experience strategy and execution and UI implementation for enterprise Cash Management Software as a Service (SaaS) platform.Established UX/UI practices and leads a department of designers and developers, enhancing stakeholder collaboration.Owned and elevated end-to-end customer experience, driving consistent product UX vision and scalable improvements.Crafted and executeed CX strategies that align with business objectives, measured by customer success metrics.Led conversion of legacy desktop application to a cloud platform with multiple applications.

Lenexa, Kansas, United States

Lenexa, Kansas, United States

Developed and implemented new processes to optimize delivery practices, ensuring the customer experience at every "moment that matters"Facilitated collaboration among cross-functional teams to identify efficiency opportunities and define leaner, flexible delivery models, improving value delivery to clientsEstablished a common vocabulary and end-to-end delivery framework for teams, minimizing ramp-up time for new talent and building efficiencies across the organizationGuided execution of growth plans, aligned ongoing and planned initiatives with the growth strategy, and led through change while ensuring sustainable results

Kansas City, Missouri, United States

Oversaw user experience strategy and execution for enterprise Experience Management Software with a Service (SwaS) platform.Established a foundational UX practice.Created and validated high-fidelity prototypes and set UI design standards.Directed development teams and managed vendor relationships to enhance user experience efforts.Spearheaded usability research and strategy development, aligning platform applications with user needs.

Kansas City, Missouri

Directed client user experience strategy for an award-winning global digital ad agency.Oversaw UX from strategy to delivery, including creating industry-leading experiences and persuasive presentations for multiple clients.Fostered collaboration and growth, mentoring junior UX members and partnering with experience architects and front-end developers.Utilized research and user-centered design principles to develop and refine UX deliverables, aligning with stakeholder objectives.

Leawood, Ks

Led creative and product initiatives for an early-stage mobile startup focused on restaurant and retail loyalty.Established and led Product, UX, and Crea3ve practices for a startup, overseeing the entire design lifecycle and market strategy.Conducted market research and harnessed customer feedback to inform product requirements and go-to-market plans, and strengthened partner relationships.Maintained design excellence and consistency, engaging closely with investors and stakeholders to communicate and iterate on design ideas efficiently.

Shawnee, Ks

Led user experience strategy for enterprise document imaging and workflow management software.Instilled UX practice where there was noneConceived, designed and produced graphics and usability for full-client, web, and mobile applications.Led the User Experience team with a focus on user-centered design.Innovated product design and experiences using new and emerging technologies as part of the Advanced User Experiences team.

Kansas City, Missouri

Co-founder of a small, boutique creative services company that specialized in brand identity and web design.Managed creative projects from concept to completion, ensuring the overall quality of work produced by the creative department.Translated marketing objectives into creative strategies, working closely with stakeholders to deliver effective advertising and marketing collateral.Directed the creative team in the production of various advertising and marketing materials, providing guidance and feedback to ensure high-quality output.Provided digital strategy and best user experience practices for onlinemarkeing efforts.

Overland Park, Ks

Provided art direction for an in-store sampling and event management company.Created promotional media for Fortune 500 consumer package goods clients, including designing point-of-sale materials, event props, and newspaper projects, as well as trade advertising and sales literature.Collaborated with internal clients and copywriters to develop projects from concept through design to timely, on-budget completion.Mentored and managed junior designers and interns, providing guidance and support to ensure high-quality output and professional development.

Fairway, Ks

Provided creative direction for a small marketing communication company specializing in brand identity and traditional and digital marketing campaigns.Translated product and business expectations into relevant terms that were meaningful and motivating.Utilized a superior sense of design and aesthetic judgment.Ensured successful customer campaign outputs through collaboration with copywriters and art directors.

Leawood, Ks

Led graphic design efforts for a small company that provided creative services for various greeting card and paper ware customers.Conceived, designed, and produced greeting cards, party-ware, and educational material.Oversaw production of printed pieces with multiple vendors.Created digital content for the burgeoning field of e-greetings.

San Diego, Ca & Yokosuka, Japan

Maintained aircraft combat readiness by procuring critical materials and managing inventory effectivelyTracked thousands of aircraft parts from multiple fulfillment facilities across the globeParticipated in several operations including Desert Storm, Southern Watch, Fiery Vigil, and Restore Hope

Bachelor Of Fine Arts - Bfa, Design

Graphic Design