Paul Cestari

Paul Cestari Email and Phone Number

Senior Vice President of Revenue @ Triadex
Fayetteville, AR, US
Paul Cestari's Location
Fayetteville, Arkansas, United States, United States
Paul Cestari's Contact Details
About Paul Cestari

As a driven sales executive with expertise in sales, marketing, and financial planning for a wide array of companies, ranging from startup ventures to Fortune 500, I have cultivated the skills necessary to achieve high-level results. As a strategic business leader, I bring a consultative approach to sales and relationship management, strategic planning, methodical decision making, and tactical implementation to close deals.I jumpstarted my career with Showtime Networks, where I was able to refine my skills at needs-driven selling and negotiation. Since then, I have varied my experience in sales and business development for multiple companies, where I was responsible for mapping out strategies, developing forecasts, hiring, training, and developing sales performers. In these positions, I also managed daily sales operations and produced double to triple digit growth on multiple fronts.In addition to the aforementioned experience, my credentials and accomplishments include:• Bachelor of Business Administration degree with an emphasis in Marketing and Finance from the University of Memphis.• Led team of 50 professionals, negotiating multimillion-dollar contracts averaging $1.5M per deal and increasing digital sales by over 100%, linear advertising sales by 400%, and distribution by over 500%.• Generated $25M annual revenue as VP of Sales & New Business Development within marketing focused company.In my two decades of service, I have earned a reputation as an intuitive and well-rounded leader who can retain customers, solve complex issues, generate significant sales returns, and grow market share by curating ideas and solutions. I firmly believe my success stems from a sound balance between independent drive and team collaboration. As such, I remain committed to professional development and networking with like-minded professionals. Feel free to e-mail me at paul.cestari@gmail.com if you'd like to connect!

Paul Cestari's Current Company Details
Triadex

Triadex

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Senior Vice President of Revenue
Fayetteville, AR, US
Website:
triadexservices.com
Employees:
33
Paul Cestari Work Experience Details
  • Triadex
    Senior Vice President Of Revenue
    Triadex
    Fayetteville, Ar, Us
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  • Mascot Media
    National Sales And Marketing Director
    Mascot Media Jan 2023 - Present
    Fayetteville, Arkansas, United States
    Lead cross-functional teams to deliver exceptional results and exceed sales targets. Aggressively identify emerging market trends and leverage data-driven insights to inform strategy development. Oversee marketing function to elevate media brand and create compelling marketing campaigns that resonate with target audiences and drive engagement.
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  • Snap Creative Marketing
    Vice President Sales And Operations
    Snap Creative Marketing Jan 2017 - Dec 2022
    Greater New York City Area
    Oversee sales, marketing and strategic partnerships for a full-service marketing agency specializing in:* Brand Management* Campaign Strategy and Management* Graphic Design* Direct Marketing (including fulfillment)* TV and Radio Production* Web and Interactive Design
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  • Consultant (Self Employed)
    Sales, Marketing & Business Development Consultant
    Consultant (Self Employed) Jan 2013 - Dec 2016
    Greater New York City Area
    After years of cultivating sales and development skills, I decided to leverage my skills as a freelance consultant. In this role, I advised approximately 15 small to mid-sized businesses in sales, strategies, marketing, new product development, launch strategies, and operational improvements.During this time, some of my greatest achievements were the following: • Refined marketing focus and built strategic partnerships to increase sales and digital traffic for startup marketing… Show more After years of cultivating sales and development skills, I decided to leverage my skills as a freelance consultant. In this role, I advised approximately 15 small to mid-sized businesses in sales, strategies, marketing, new product development, launch strategies, and operational improvements.During this time, some of my greatest achievements were the following: • Refined marketing focus and built strategic partnerships to increase sales and digital traffic for startup marketing agency by over 32%.• Developed extensive sales plans, business plans, and proformas, taking in consideration client budgets, P&L tracking, sales performance, and capital management.• Crafted multimillion-dollar deal proposal for major television network utilizing financial analysis and modeling. Show less
  • Veria Living Tv
    General Manager
    Veria Living Tv Jan 2011 - Jan 2013
    Greater New York City Area
    As a General Manager for this startup health and wellness television network available to approximately 21 million households in America, I managed daily operations and $35M expense budget with full P&L accountability. Some of the contributions and accomplishments I made in this position are as follows:• Managed team of 50 employees and coached senior leadership, including 12 department heads, providing guidance in people management, sales strategies, and tactical marketing… Show more As a General Manager for this startup health and wellness television network available to approximately 21 million households in America, I managed daily operations and $35M expense budget with full P&L accountability. Some of the contributions and accomplishments I made in this position are as follows:• Managed team of 50 employees and coached senior leadership, including 12 department heads, providing guidance in people management, sales strategies, and tactical marketing techniques.• Negotiated multimillion dollar agreements, averaging $1.5M per deal, to secure talent, content, distribution, and critical industry partnerships.• Generated innovative sales strategies resulting in increased digital sales by over 100%, linear advertising sales by 400%, and distribution by over 500%.• Fostered strategic partnerships with endemic organizations in health and wellness field, including President's Council for Health and Wellness. Show less
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  • Veria Living Tv
    Affiliate Distribution
    Veria Living Tv Jul 2011 - May 2012
    Greater New York City Area
    Ultimately responsible for the distribution of Veria TV. Distribution of network to come from traditional cable MSO incumbents, DBS providers and new and emerging over-the-top (OTT)) distributors.
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  • Eclipse Marketing Services, Inc.
    Vp, Sales & New Business Development
    Eclipse Marketing Services, Inc. Jan 2006 - Jan 2011
    Morristown, Nj
    As the VP of Sales and New Business Development, I led sales and business development teams averaging 15+ members and generated $30M+ in annual revenue for marketing and telecommunications companies. I oversaw P&L through budgeting, forecasting, revenue generation, and expense management.My achievements and contributions included: • Increased national sales programs by more than 200% by reorganizing sales team into national key account alignment.• Delivered $2.5M revenue… Show more As the VP of Sales and New Business Development, I led sales and business development teams averaging 15+ members and generated $30M+ in annual revenue for marketing and telecommunications companies. I oversaw P&L through budgeting, forecasting, revenue generation, and expense management.My achievements and contributions included: • Increased national sales programs by more than 200% by reorganizing sales team into national key account alignment.• Delivered $2.5M revenue growth within first six months of holding position at Eclipse Marketing.• Launched national affiliate sales program focused on key account development across national footprint, increasing sales by 30% within first 8 months.• Conducted financial analysis to map out programming platform relaunch, achieving 30% conversion within first three months of launch.• Implemented new CRM, designed new User Interface, planned relaunch, and created marketing collateral materials with $4M in launch budget as Senior Member of "Business Transition Team." Show less
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  • Showtime Networks Inc.
    Account Vice President
    Showtime Networks Inc. Jan 1995 - Dec 2004
    After moving my way up to Account VP from Account Manager and Account Director, I directed a regional sales and marketing team of affiliate sales professionals to grow revenue through carriage agreement negotiations, product launches, and marketing campaigns. I built superior relationships with top affiliates and LA Designated Market Area (DMA) coop, exceeding expected goals.My greatest accomplishments included: • Negotiated multiple LA DMA campaigns to include multi-million… Show more After moving my way up to Account VP from Account Manager and Account Director, I directed a regional sales and marketing team of affiliate sales professionals to grow revenue through carriage agreement negotiations, product launches, and marketing campaigns. I built superior relationships with top affiliates and LA Designated Market Area (DMA) coop, exceeding expected goals.My greatest accomplishments included: • Negotiated multiple LA DMA campaigns to include multi-million dollars of trade media and coordinated marketing tactics across seven DMA operators with one consistent acquisition offer strategy.• Spearheaded senior management incentive trip to Hawaii for more than XX executives across western region, increasing subscriptions by 15% and revenue streams by 8%.• Led teams in winning national sales awards, three consecutive years. Show less
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Paul Cestari Skills

Strategic Partnerships Marketing New Business Development Direct Marketing Sales Digital Media Management Sales Operations Digital Marketing Account Management Integrated Marketing Television Social Media Marketing Product Development Product Marketing Selling Budgets Product Launch Negotiation Online Advertising Entertainment Forecasting Social Media Affiliate Marketing Contract Negotiation Creative Direction Team Building Vod Business Development Marketing Strategy Strategy Strategic Planning Digital Strategy Leadership Team Leadership

Paul Cestari Education Details

Frequently Asked Questions about Paul Cestari

What company does Paul Cestari work for?

Paul Cestari works for Triadex

What is Paul Cestari's role at the current company?

Paul Cestari's current role is Senior Vice President of Revenue.

What is Paul Cestari's email address?

Paul Cestari's email address is pa****@****ail.com

What is Paul Cestari's direct phone number?

Paul Cestari's direct phone number is +186221*****

What schools did Paul Cestari attend?

Paul Cestari attended The University Of Memphis.

What skills is Paul Cestari known for?

Paul Cestari has skills like Strategic Partnerships, Marketing, New Business Development, Direct Marketing, Sales, Digital Media, Management, Sales Operations, Digital Marketing, Account Management, Integrated Marketing, Television.

Who are Paul Cestari's colleagues?

Paul Cestari's colleagues are Allison (Kahan) Hess, Nick Farrell, Liam Hoerth, Sergio Kuan, Ann-Monique Loughborough, Estrella Barrera, Brett Bromley.

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