Paul Cestari Email & Phone Number

Fayetteville, Ar, Us

Fayetteville, Arkansas, United States

Lead cross-functional teams to deliver exceptional results and exceed sales targets. Aggressively identify emerging market trends and leverage data-driven insights to inform strategy development. Oversee marketing function to elevate media brand and create compelling marketing campaigns that resonate with target audiences and drive engagement.

Greater New York City Area

Oversee sales, marketing and strategic partnerships for a full-service marketing agency specializing in:* Brand Management* Campaign Strategy and Management* Graphic Design* Direct Marketing (including fulfillment)* TV and Radio Production* Web and Interactive Design

Greater New York City Area

After years of cultivating sales and development skills, I decided to leverage my skills as a freelance consultant. In this role, I advised approximately 15 small to mid-sized businesses in sales, strategies, marketing, new product development, launch strategies, and operational improvements.During this time, some of my greatest achievements were the following: • Refined marketing focus and built strategic partnerships to increase sales and digital traffic for startup marketing… Show more After years of cultivating sales and development skills, I decided to leverage my skills as a freelance consultant. In this role, I advised approximately 15 small to mid-sized businesses in sales, strategies, marketing, new product development, launch strategies, and operational improvements.During this time, some of my greatest achievements were the following: • Refined marketing focus and built strategic partnerships to increase sales and digital traffic for startup marketing agency by over 32%.• Developed extensive sales plans, business plans, and proformas, taking in consideration client budgets, P&L tracking, sales performance, and capital management.• Crafted multimillion-dollar deal proposal for major television network utilizing financial analysis and modeling. Show less

Greater New York City Area

As a General Manager for this startup health and wellness television network available to approximately 21 million households in America, I managed daily operations and $35M expense budget with full P&L accountability. Some of the contributions and accomplishments I made in this position are as follows:• Managed team of 50 employees and coached senior leadership, including 12 department heads, providing guidance in people management, sales strategies, and tactical marketing… Show more As a General Manager for this startup health and wellness television network available to approximately 21 million households in America, I managed daily operations and $35M expense budget with full P&L accountability. Some of the contributions and accomplishments I made in this position are as follows:• Managed team of 50 employees and coached senior leadership, including 12 department heads, providing guidance in people management, sales strategies, and tactical marketing techniques.• Negotiated multimillion dollar agreements, averaging $1.5M per deal, to secure talent, content, distribution, and critical industry partnerships.• Generated innovative sales strategies resulting in increased digital sales by over 100%, linear advertising sales by 400%, and distribution by over 500%.• Fostered strategic partnerships with endemic organizations in health and wellness field, including President's Council for Health and Wellness. Show less

Greater New York City Area

Ultimately responsible for the distribution of Veria TV. Distribution of network to come from traditional cable MSO incumbents, DBS providers and new and emerging over-the-top (OTT)) distributors.

Morristown, Nj

As the VP of Sales and New Business Development, I led sales and business development teams averaging 15+ members and generated $30M+ in annual revenue for marketing and telecommunications companies. I oversaw P&L through budgeting, forecasting, revenue generation, and expense management.My achievements and contributions included: • Increased national sales programs by more than 200% by reorganizing sales team into national key account alignment.• Delivered $2.5M revenue… Show more As the VP of Sales and New Business Development, I led sales and business development teams averaging 15+ members and generated $30M+ in annual revenue for marketing and telecommunications companies. I oversaw P&L through budgeting, forecasting, revenue generation, and expense management.My achievements and contributions included: • Increased national sales programs by more than 200% by reorganizing sales team into national key account alignment.• Delivered $2.5M revenue growth within first six months of holding position at Eclipse Marketing.• Launched national affiliate sales program focused on key account development across national footprint, increasing sales by 30% within first 8 months.• Conducted financial analysis to map out programming platform relaunch, achieving 30% conversion within first three months of launch.• Implemented new CRM, designed new User Interface, planned relaunch, and created marketing collateral materials with $4M in launch budget as Senior Member of "Business Transition Team." Show less

After moving my way up to Account VP from Account Manager and Account Director, I directed a regional sales and marketing team of affiliate sales professionals to grow revenue through carriage agreement negotiations, product launches, and marketing campaigns. I built superior relationships with top affiliates and LA Designated Market Area (DMA) coop, exceeding expected goals.My greatest accomplishments included: • Negotiated multiple LA DMA campaigns to include multi-million… Show more After moving my way up to Account VP from Account Manager and Account Director, I directed a regional sales and marketing team of affiliate sales professionals to grow revenue through carriage agreement negotiations, product launches, and marketing campaigns. I built superior relationships with top affiliates and LA Designated Market Area (DMA) coop, exceeding expected goals.My greatest accomplishments included: • Negotiated multiple LA DMA campaigns to include multi-million dollars of trade media and coordinated marketing tactics across seven DMA operators with one consistent acquisition offer strategy.• Spearheaded senior management incentive trip to Hawaii for more than XX executives across western region, increasing subscriptions by 15% and revenue streams by 8%.• Led teams in winning national sales awards, three consecutive years. Show less